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DTSTART:20210101T000000
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DTSTART;TZID=UTC:20220519T111500
DTEND;TZID=UTC:20220519T120500
DTSTAMP:20260513T185152
CREATED:20220406T210132Z
LAST-MODIFIED:20221103T192806Z
UID:10000173-1652958900-1652961900@theaapc.org
SUMMARY:Breakout: Transitioning from Traditional to Digital Media – Using Data to Spend Efficiently and WIN
DESCRIPTION:Data availability and usage have become the ultimate tool in the migration of political media from traditional to digital. The use of the data does not take a single form\, and there are very different practices in the way data can be utilized. For consultants with a history in traditional media\, questions like\, what are the sources of campaign data\, how can the data be used in media placement\, and how this increases media placement efficiency all arise. Join Ryan Ray (Regional Vice-President of Sales of Causal iQ) as he answers these questions and more with Matthew Hedberg (VP\, General Manager – Semcasting)\, Chazz Clevinger (CEO – OneClick Politics)\, Andrew Tavani (Executive VP Data – Aristotle)\, and Iwalani Camacho (Sr VP Media – Brunet Garcia).
URL:https://theaapc.org/event/breakout-transitioning-from-traditional-to-digital-media-using-data-to-spend-efficiently-and-win/
LOCATION:Conference 8-10/Salon San Juan Room
CATEGORIES:2022 Pollies
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220519T100000
DTEND;TZID=UTC:20220519T105000
DTSTAMP:20260513T185152
CREATED:20220110T073420Z
LAST-MODIFIED:20221103T192901Z
UID:10000151-1652954400-1652957400@theaapc.org
SUMMARY:Breakout: Getting the Deal Done
DESCRIPTION:How do committees decide to hire their vendors? What are the best presentation techniques for campaigns\, Super PACs and Party Committees? More importantly: what are the don’ts? Learn from the people on the other side of the table\, the ones who award work. Listen to their perspective on how they make decisions\, what they are looking for\, and experiences on great pitches.  \nCertificate Program Eligible: Business Fundamentals C6 Leadership
URL:https://theaapc.org/event/breakout-getting-the-deal-done/
LOCATION:Conference 8-10/Salon San Juan Room
CATEGORIES:2022 Pollies
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220518T111500
DTEND;TZID=UTC:20220518T120500
DTSTAMP:20260513T185152
CREATED:20220406T205406Z
LAST-MODIFIED:20221103T193651Z
UID:10000171-1652872500-1652875500@theaapc.org
SUMMARY:Breakout: Voters are Consumers: Best practices on how brands and political campaigns use analytics and smarter media to persuade.
DESCRIPTION:Political and brand marketers have access to unprecedented amounts of analytics to better identify and reach potential supporters. With the streaming wars heating up\, the shift to actionable insights through analytics is transforming how political and brand campaigns alike plan and execute their media. Join leading experts as we explore how analytics is being used to deliver better campaign results.
URL:https://theaapc.org/event/breakout-best-practices-on-how-brands-and-political-campaigns-use-analytics-and-smarter-media-to-persuade/
LOCATION:Conference 8-10/Salon San Juan Room
CATEGORIES:2022 Pollies
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220518T100000
DTEND;TZID=UTC:20220518T105000
DTSTAMP:20260513T185152
CREATED:20220110T072447Z
LAST-MODIFIED:20221103T194732Z
UID:10000150-1652868000-1652871000@theaapc.org
SUMMARY:Breakout: The Art of the Pitch
DESCRIPTION:Your service can help campaigns win\, but first you need to win your own campaign.  Selling your services to a campaign requires a strategy of its own; we call this the “art of the pitch”. Learn from the pros how to conduct research\, develop strategy\, create a presentation\, and deliver your pitch to secure the job and build your business.  \nCertificate Program Eligible: Business Fundamentals C3 Marketing & Selling
URL:https://theaapc.org/event/the-art-of-the-pitch/
LOCATION:Conference 8-10/Salon San Juan Room
CATEGORIES:2022 Pollies
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