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X-WR-CALDESC:Events for AAPC
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DTSTART:20210101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20220519T111500
DTEND;TZID=UTC:20220519T120500
DTSTAMP:20260513T182950
CREATED:20220501T201152Z
LAST-MODIFIED:20221103T192756Z
UID:10000186-1652958900-1652961900@theaapc.org
SUMMARY:Breakout: Google for Elections: Leveraging YouTube & Google to Connect with Voters
DESCRIPTION:Please join us for a deep dive on Google and YouTube ads best practices as well as key information to keep your clients and campaigns secure online.
URL:https://theaapc.org/event/breakout-google-for-elections-leveraging-youtube-google-to-connect-with-voters/
LOCATION:Flamingo Room
CATEGORIES:2022 Pollies
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220519T100000
DTEND;TZID=UTC:20220519T105000
DTSTAMP:20260513T182950
CREATED:20220406T205617Z
LAST-MODIFIED:20221103T192839Z
UID:10000172-1652954400-1652957400@theaapc.org
SUMMARY:Breakout: What’s New with Streaming TV Advertising- AAPC OTT Survey Results Unveiled
DESCRIPTION:The stakes are higher than ever for political campaigns. As political marketers plot their winning midterm strategies\, they’re embracing streaming TV as an essential channel to reach voters. But as more political campaigns ride the streaming wave\, demand for premium OTT inventory is skyrocketing. Savvy political marketers must plan and secure inventory early. \nThe session will unveil findings from a new OTT survey and offer insights from strategists and buyers on new data-driven innovations and smart buying strategies for building and executing effective streaming TV ad campaigns. \nKey topics: \n\nInventory scarcity and the importance of premium content; how to avoid getting preempted in a saturated advertising market\nThe imperative of brand safety and combating ad fraud\nThe value of in-depth and transparent reporting\nInnovations in OTT targeting capabilities for reaching voters\nHow pairing OTT + linear achieves greater outcomes
URL:https://theaapc.org/event/breakout-whats-new-with-streaming-tv-advertising-aapc-ott-survey-results-unveiled/
LOCATION:Flamingo Room
CATEGORIES:2022 Pollies
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220518T140000
DTEND;TZID=UTC:20220518T151500
DTSTAMP:20260513T182950
CREATED:20220106T081151Z
LAST-MODIFIED:20221103T193622Z
UID:10000136-1652882400-1652886900@theaapc.org
SUMMARY:Democratic Caucus Session
DESCRIPTION:
URL:https://theaapc.org/event/democratic-caucus-session/
LOCATION:Flamingo Room
CATEGORIES:2022 Pollies
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220518T111500
DTEND;TZID=UTC:20220518T120500
DTSTAMP:20260513T182950
CREATED:20220309T210548Z
LAST-MODIFIED:20221103T193706Z
UID:10000163-1652872500-1652875500@theaapc.org
SUMMARY:Breakout: Changing Paid Media Landscape
DESCRIPTION:Learn how to allocate and optimize media spend across digital and linear platforms as you hear the experts discuss how media has evolved to more efficiently extend reach to attract\, engage with and influence voters.   \nCertificate Program Eligible: Campaign Tech B4 Media
URL:https://theaapc.org/event/changing-paid-media-landscape/
LOCATION:Flamingo Room
CATEGORIES:2022 Pollies
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220518T100000
DTEND;TZID=UTC:20220518T105000
DTSTAMP:20260513T182950
CREATED:20220309T210259Z
LAST-MODIFIED:20221103T193747Z
UID:10000162-1652868000-1652871000@theaapc.org
SUMMARY:Breakout: Tail Wagging the Dog: Digital vs TV Content
DESCRIPTION:As viewing habits and political media plans continue to shift\, there’s a natural tension between Digital and Television content. This panel will explore the distinct types of video content that campaigns create\, the overlap between them\, and the unique challenges created by tight timelines and limited production budgets. \nCertificate Program Eligible: Communications A4 Media Production
URL:https://theaapc.org/event/tail-wagging-the-dog-digital-vs-tv-content/
LOCATION:Flamingo Room
CATEGORIES:2022 Pollies
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220517T150000
DTEND;TZID=UTC:20220517T160000
DTSTAMP:20260513T182950
CREATED:20220105T111845Z
LAST-MODIFIED:20221103T193406Z
UID:10000124-1652799600-1652803200@theaapc.org
SUMMARY:Democratic Caucus Session
DESCRIPTION:
URL:https://theaapc.org/event/democratic-caucus-happy-hour/
LOCATION:Flamingo Room
CATEGORIES:2022 Pollies
END:VEVENT
END:VCALENDAR