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X-WR-CALNAME:AAPC
X-ORIGINAL-URL:https://theaapc.org
X-WR-CALDESC:Events for AAPC
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BEGIN:VTIMEZONE
TZID:UTC
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TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20210101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20220519T190000
DTEND;TZID=UTC:20220519T194500
DTSTAMP:20260503T044415
CREATED:20220106T085646Z
LAST-MODIFIED:20221103T192459Z
UID:10000146-1652986800-1652989500@theaapc.org
SUMMARY:Pollie Awards Ceremony
DESCRIPTION:
URL:https://theaapc.org/event/pollie-awards-ceremony/
LOCATION:San Geronimo Ballroom
CATEGORIES:2022 Pollies
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220519T122500
DTEND;TZID=UTC:20220519T131500
DTSTAMP:20260503T044415
CREATED:20220106T085140Z
LAST-MODIFIED:20221103T192749Z
UID:10000144-1652963100-1652966100@theaapc.org
SUMMARY:Luncheon General Session: Harnessing Data to Reach Voters at Scale across all Screens
DESCRIPTION:The number of channels/devices/modes to reach voters continues to expand. What are agencies doing to make sense of the evolving media options? Where are they finding the right impressions with scale across devices? How is that scale changing with more viewing options. Where does data fit into all this? What’s this mean for the future? Discussion with 2 leading practitioners on these questions heading into 2022 and beyond. 
URL:https://theaapc.org/event/luncheon-general-session/
LOCATION:San Geronimo Ballroom
CATEGORIES:2022 Pollies
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220519T092000
DTEND;TZID=UTC:20220519T094500
DTSTAMP:20260503T044415
CREATED:20220511T170828Z
LAST-MODIFIED:20221103T192911Z
UID:10000194-1652952000-1652953500@theaapc.org
SUMMARY:General Session: One on One with Mandy Grunwald
DESCRIPTION:
URL:https://theaapc.org/event/general-session-one-on-one-with-mandy-grunwald/
LOCATION:San Geronimo Ballroom
CATEGORIES:2022 Pollies
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220519T091500
DTEND;TZID=UTC:20220519T092000
DTSTAMP:20260503T044415
CREATED:20220106T082259Z
LAST-MODIFIED:20221103T192917Z
UID:10000141-1652951700-1652952000@theaapc.org
SUMMARY:General Session: Industry Perspective with The Trade Desk
DESCRIPTION:
URL:https://theaapc.org/event/general-session-2/
LOCATION:San Geronimo Ballroom
CATEGORIES:2022 Pollies
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220518T153000
DTEND;TZID=UTC:20220518T163000
DTSTAMP:20260503T044415
CREATED:20220106T081300Z
LAST-MODIFIED:20221103T192944Z
UID:10000137-1652887800-1652891400@theaapc.org
SUMMARY:General Session: The Future of TV Advertising: Why Linear & CTV/OTT Must Coexist To Win
DESCRIPTION:Over the years TV has always been the shining star of political advertising while digital was a strong\, but small\, supporting actor.  Times are changing and with almost half of US households now either cord-cutters or cord-nevers\, how will budgets shift for the 2022 cycle and beyond?  Explore who should own the CTV/OTT budget for campaigns\, how smart CTV strategy can help reach voters\, and where Linear TV is still king.  You’ll hear perspectives from both sides of the transaction on this hot topic!
URL:https://theaapc.org/event/general-session-the-future-of-tv-advertising-why-linear-ctv-ott-must-coexist-to-win/
LOCATION:San Geronimo Ballroom
CATEGORIES:2022 Pollies
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220518T130000
DTEND;TZID=UTC:20220518T134500
DTSTAMP:20260503T044415
CREATED:20220505T181047Z
LAST-MODIFIED:20221103T193634Z
UID:10000189-1652878800-1652881500@theaapc.org
SUMMARY:Luncheon General Session: Shark Tank!
DESCRIPTION:
URL:https://theaapc.org/event/luncheon-general-session-shark-tank/
LOCATION:San Geronimo Ballroom
CATEGORIES:2022 Pollies
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220518T121500
DTEND;TZID=UTC:20220518T130000
DTSTAMP:20260503T044415
CREATED:20220106T080935Z
LAST-MODIFIED:20221103T193642Z
UID:10000135-1652876100-1652878800@theaapc.org
SUMMARY:Luncheon General Session: How to Better Engage Voters in Today's Media Landscape
DESCRIPTION:In today’s evolving media landscape\, effectively reaching target voters means engaging with them on multiple media platforms. While over-the-air radio and linear television continue to deliver voters to political advertisers\, learn why it is now essential for political advertisers to optimize their advertising campaigns with digital audio and digital video to deliver massive and targeted scale of local voters. Executives from Katz Media Group’s Digital Audio and Digital Video divisions will provide insight into the explosive growth and consumption of digital media\, and how leveraging its unique capabilities in political campaigns is an unbeatable equation for success.
URL:https://theaapc.org/event/luncheon-general-session-shark-tank-meet-the-exhibitors-tech-showcase/
LOCATION:San Geronimo Ballroom
CATEGORIES:2022 Pollies
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220518T092000
DTEND;TZID=UTC:20220518T094500
DTSTAMP:20260503T044415
CREATED:20220511T161013Z
LAST-MODIFIED:20221103T194744Z
UID:10000193-1652865600-1652867100@theaapc.org
SUMMARY:General Session: One on One with Haley Barbour
DESCRIPTION:
URL:https://theaapc.org/event/general-session-one-on-one-with-haley-barbour/
LOCATION:San Geronimo Ballroom
CATEGORIES:2022 Pollies
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220518T091500
DTEND;TZID=UTC:20220518T092000
DTSTAMP:20260503T044415
CREATED:20220511T160723Z
LAST-MODIFIED:20221103T194751Z
UID:10000192-1652865300-1652865600@theaapc.org
SUMMARY:General Session: Industry Perspective with Political Marketing + Media
DESCRIPTION:
URL:https://theaapc.org/event/general-session-industry-perspective-with-political-marketing-media/
LOCATION:San Geronimo Ballroom
CATEGORIES:2022 Pollies
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220518T084500
DTEND;TZID=UTC:20220518T091500
DTSTAMP:20260503T044415
CREATED:20220105T144052Z
LAST-MODIFIED:20221103T194759Z
UID:10000132-1652863500-1652865300@theaapc.org
SUMMARY:General Session: Are You Ethical or Just Trying to Stay Out of Jail?
DESCRIPTION:
URL:https://theaapc.org/event/general-session/
LOCATION:San Geronimo Ballroom
CATEGORIES:2022 Pollies
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220517T180000
DTEND;TZID=UTC:20220517T190000
DTSTAMP:20260503T044415
CREATED:20220105T125851Z
LAST-MODIFIED:20221103T193301Z
UID:10000127-1652810400-1652814000@theaapc.org
SUMMARY:Opening General Session: Happy Not Perfect: The Power of Flexible Thinking & 40 Under 40 Awards Ceremony
DESCRIPTION:Keynote Speaker Poppy Jamie \nWith the complex world comes a crushing wave of stress\, anxiety\, isolation\, life change\, and financial struggle to add to a growing mental health crisis. Due to a culture that encourages perfection\, hustle\, and fictional life/work balance\, many are burning out. This is especially true in Politics\, a fast-paced\, high stakes\, competitive industry with few guarantees. \nBehind her Instagram-projected image of “happy wellness founder\,” Poppy Jamie was also struggling mightily with perfectionism and life purpose. In this talk\, she blends her personal mental health journey with scientific research to share with audiences the practical tools to overcome our inner critic and rewire our minds. Using healthier thought habits and her Flexy Thoughts approach\, Poppy demonstrates how to break patterns of avoidance\, challenge fears of not being good enough\, and turn failure around to become more confident\, emotionally resilient\, adaptable\, and accepting for a happier\, healthier future. \nPoppy’s insights will help you not only improve your own sense of wellbeing\, but you’ll learn how to apply these strategies to manage a business and workforce in times of uncertainty\, working from home\, and in the “pressure cooker” of a campaign.
URL:https://theaapc.org/event/opening-general-session-40-under-40-awards-ceremony/
LOCATION:San Geronimo Ballroom
CATEGORIES:2022 Pollies
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220517T174500
DTEND;TZID=UTC:20220517T180000
DTSTAMP:20260503T044415
CREATED:20220511T155340Z
LAST-MODIFIED:20221103T193317Z
UID:10000191-1652809500-1652810400@theaapc.org
SUMMARY:Opening General Session: Industry Perspective: The 2022 Voter Landscape: Using AI-Driven Voter Segments To Win The Mid-terms And Beyond
DESCRIPTION:Each election cycle\, campaigns are tasked with winning over the hearts and minds of voters to persuade and motivate turnout. This has become increasingly difficult at a time when sentiment shifts with each turn of the news cycle. Most election year voter landscapes are reliant on self-reported groups. This perspective is limiting and masks a holistic view of individuals based on the totality of their voter attributes including issue positions\, candidate support\, media consumption\, and other dimensions that define key constituents. Resonate\, a pioneer in A.I. voter modeling and deep learning\, simplifies this complex voter landscape in near real time\, giving you access to endless understanding\, segmentation and targeting possibilities. Join us to learn how we leveraged AI to segment the U.S. electorate cleanly across 10 distinct segments. These segments are based on a unique set of insights that will influence likelihood to turn out\, as well as candidate choice\, and they can be scaled to any general\, state\, or local election. \n 
URL:https://theaapc.org/event/opening-general-session-industry-perspective-the-2022-voter-landscape-using-ai-driven-voter-segments-to-win-the-mid-terms-and-beyond/
LOCATION:San Geronimo Ballroom
CATEGORIES:2022 Pollies
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220517T161500
DTEND;TZID=UTC:20220517T170000
DTSTAMP:20260503T044415
CREATED:20220105T124649Z
LAST-MODIFIED:20221103T193334Z
UID:10000126-1652804100-1652806800@theaapc.org
SUMMARY:Press Panel: Outlook for the Midterms
DESCRIPTION:Top journalists share their perspectives on the 2022 primaries and the forces shaping voter attitudes heading into the November election.
URL:https://theaapc.org/event/press-panel-outlook-for-the-midterms/
LOCATION:San Geronimo Ballroom
CATEGORIES:2022 Pollies
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220517T161000
DTEND;TZID=UTC:20220517T161500
DTSTAMP:20260503T044415
CREATED:20220511T172051Z
LAST-MODIFIED:20221103T193344Z
UID:10000196-1652803800-1652804100@theaapc.org
SUMMARY:Industry Perspective with the United States Postal Service
DESCRIPTION:
URL:https://theaapc.org/event/industry-perspective-with-the-united-states-postal-service/
LOCATION:San Geronimo Ballroom
CATEGORIES:2022 Pollies
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220517T160000
DTEND;TZID=UTC:20220517T161000
DTSTAMP:20260503T044415
CREATED:20220511T171841Z
LAST-MODIFIED:20221103T193353Z
UID:10000195-1652803200-1652803800@theaapc.org
SUMMARY:AAPC Meeting of the Members
DESCRIPTION:
URL:https://theaapc.org/event/aapc-meeting-of-the-members/
LOCATION:San Geronimo Ballroom
CATEGORIES:2022 Pollies
END:VEVENT
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