Webinar Recap: Vote-by-Mail: Ensuring Turnout in a Changing Landscape

Social distancing efforts brought forth by the COVID-19 pandemic will have a significant impact on the way constituents vote this election cycle. Many states have already expanded their vote-by-mail options and have to get prepared to communicate with voters about how this will be implemented quickly. AAPC’s recent webinar addressed the logistics of vote-by-mail, strategies to get voters educated, and how to ensure turnout virtually.

Check out the key lessons from the webinar below, and listen to the recording for even more expert insights.

This webinar has been archived for playback. AAPC members can click here to view all webinar archives.

Key Lessons from the Webinar

  • Be smart and prepared for your election: Every state has different rules, or even a different definition of vote by mail. Know the legal guidelines, rules, your voter file, and even the clerks and election staff. 
  • Be mindful of your timeline: Vote-by-mail is a long process when you include mailing times and the time it takes voters to fill out the ballot and send it back.
  • Educate your voters: The majority of states do not have full-scale vote-by-mail at the moment. Because of this, many voters will be voting-by-mail for the first time, and will be looking to their local party officials and candidates to inform them of the voting process. Campaigns will have to be creative in reaching their voters where they are and use contact methods beyond traditional media channels due to stay-at-home orders across the country.
  • GOTV: Ballots are usually sent out to voters 3 weeks before election day. Therefore, you need to start your GOTV efforts 3 weeks before you might normally do so for an in-person election. Voters could fill out that ballot at any point in those three weeks, so your campaign should maintain 100% GOTV efforts for three straight weeks.

Access the full recording to hear additional tips from our panelists.