Tuesday, June 25, 2019
|10:00-10:45am||Legal Landslide: How to Leverage Intellectual Property Rights in Political Advertising
Hear the latest from Getty Images about copyright, fair use, rights of privacy and publicity, and access rights depending on how visual content is used to sell your candidate’s message. Plus, tales from the “claims crypt” will leave you with an understanding of how to mitigate risk, look for indemnification, and get answers to frequently asked questions such as whether it’s OK to use an image found on your opponent’s social media.
Heather Cameron, Director of Legal Risk and Mitigation, Getty Images
|10:45-11:45am||Creative Across All Mediums: Budgeting, Messaging, Ad Buys, and More
When it comes to Creative, you must think not only about the message, but where your ads will be placed. The same tried and true creative approaches that move the needle on TV or in the mailbox, likely won’t perform the same online. Join this panel of experts as they dig into the creative elements of some of today’s best performing ads, take a look at what’s grabbing voters’ attention—and what isn’t and discuss how to effectively spend your ad dollars across various mediums.
Moderator: Charlie Kelly, House Majority PAC
Ben Angle, Senior Media Buyer, National Media Research, Planning and Placement
|12:00-1:00pm||Luncheon & Networking Break|
|1:00-1:45pm||Visual Trends with Getty Images
Getty Images will share their latest visual trends research with unique insights into visual storytelling including how images and videos work in campaigns and key factors in choosing powerful imagery for political campaigns.
Paige McCrensky, VP Sales Marketing & Brand Communications, Getty Images
|1:45-2:45pm||Leveraging Digital Communications Platforms for Success in 2020
By 2020, digital communications will dramatically evolve. Get perspective on election transparency changes, future trends in creative and online campaign best practices, and what you need to know to be prepared for 2020.
Moderator: Joanna Burgos, OnMessage, Inc.
Jennifer Nedeau Helm, Partner Manager for Government, Politics, Advocacy, Facebook
Agenda is subject to change
Click here to view the 2017 Winning With Creative agenda. The 2019 preliminary agenda will be available soon!