AAPC’s Professional Code of Ethics sets standards for campaign and business practices to promote integrity and confidence in the American political system. All AAPC members are required to sign the Code of Ethics annually, and to live and work by the standards it sets.

AAPC takes adherence to its Code seriously. If you have reason to believe an AAPC member has violated any provision of this code, you may initiate a formal Complaint.

As a member of the American Association of Political Consultants, I believe there are certain standards of practice which I must maintain. I, therefore, pledge to adhere to the following Code of Professional Ethics:

1. 1. I will not indulge in any activity which would corrupt or degrade the practice of political consulting.
   2. I will treat my colleagues and clients with respect and never intentionally injure their professional or personal reputations.
   3. I will respect the confidence of my clients and not reveal confidential or privileged information obtained during our professional relationship.
   4. I will use no appeal to voters which is based on racism, sexism, religious intolerance or any form of unlawful discrimination and will condemn those who use such practices. In turn, I will work for equal voting rights and privileges for all citizens.
   5. I will refrain from false or misleading attacks on an opponent or member of his or her family and will do everything in my power to prevent others from using such tactics.
   6. I will document accurately and fully any criticism of an opponent or his or her record.
   7. I will be honest in my relationship with the news media and candidly answer questions when I have the authority to do so.
   8. I will use any funds I receive from my clients, or on behalf of my clients, only for those purposes invoiced in writing.
   9. I will not support any individual or organization which resorts to practices forbidden by this code.
   10. I will be committed to a vibrant democracy including ensuring free and fair elections that obey all laws and I will not degrade American Democracy. The continual and peaceful democratic process is central to our profession and a necessary part of our nation.