Steve Sandler was born in Brooklyn, N.Y., raised in Bangor, Pa. and graduated with a BS in Psychology from the Pennsylvania State University. After a short career with the Easton, PA, Express, the local newspaper and as an Associated Press stringer, he entered Johns Hopkins University where he received a MA from the Writing Seminars in 1971. 

In the mid-70’s, Mr. Sandler became interested in the writing of political radio and television spots, which became his vocation until his death.

After working for AAPC Hall of Famer Doug Bailey and John Deardorff as well as Roger Ailes, Steve became Communications Director of the National Republican Congressional Committee and Director of the Republican Marketing Group.  Steve led the national advertising program that was credited in part with the victory of President Ronald Reagan and the GOP capture of the US Senate.

Two years later, he formed Sandler-Innocenzi, Inc., with Jim Innocenzi, a company that became a major political force. Sandler-Innocenzi’s clients have included Kirk Fordice, first Republican governor of Mississippi since 1872, Kay Orr of Nebraska, first female Republican governor, and the upset win of Nebraska Gov. Dave Heineman, in addition to the hundreds of other victories over the years. Mr. Sandler also served on the adjunct graduate faculty at Johns Hopkins University.