Turning the Off-Year into a Growth Year

Off-years might lack federal election buzz, but they’re prime time for consultants to innovate and grow. AAPC Board Members Trey Richardson (Sagac Public Affairs, LLC) and Kelly Grace Gibson (Stronger Than Communications) share strategies to make 2025 a springboard for success.

“Off-years are perfect for specializing, embracing technology, and building relationships,” says Trey. He emphasizes the opportunities in state and local elections and legislative sessions. “Policy areas like education, healthcare, infrastructure, tax, and environmental regulation remain active, creating openings for consultants to advise campaigns, lobby, and manage grassroots efforts.”

Kelly highlights the impact of partisan shifts in Washington. “Organizations can seize off-years to advance their goals—whether by aligning with or countering the administration. Preparation and adaptability are key to connecting with the right audiences and maximizing opportunities.”

By staying proactive and adaptable, consultants can turn downtime into a competitive edge.

Off-year? More like opportunity year! 🌟 How are you planning to specialize, innovate, or build stronger connections in 2025? Write us at [email protected]!