Hello and Happy New Year!
2025 is already bringing significant legislative, regulatory and industry shifts that are poised to impact how we do politics–everything from AI in political ads and data use to changes in content moderation policies (looking at you Meta). Here’s what I’m paying attention to…and why it matters to you.
Artificial intelligence
With 39 state legislatures back in session, more than two dozen bills targeting generative AI in political ads have already been introduced. They largely mirror laws on the books in 19 states, but some take new approaches:
- Nevada would require campaigns to submit AI-generated ads to the Secretary of State.
- Hawaii, Virginia, and New York propose regulating AI chatbots.
- Washington, Virginia, and Missouri push for metadata labeling on AI-generated content.
- Texas looks at “high-risk AI systems,” throwing elections into the mix of regulated use cases.
🚨 Why it matters: Whether you’re already using AI or still AI-curious, there’s a good chance your clients, your employees, and your colleagues and competitors are leveraging the technology.
These laws could increase compliance costs while reshaping content creation, voter targeting, even virtual assistants, putting your bottom line and competitive edge on the line.
Privacy & data protection
States like Oklahoma, Massachusetts, and New Jersey are introducing bills on data privacy, broker registration, and location data restrictions.
🚨 Why it matters: Accurate data is the backbone of campaigns, but these laws could complicate how you collect and use voter information. This isn’t just about compliance—these changes could fundamentally alter voter outreach and strategic decision-making.
Political Text Messaging Under Scrutiny
Lawmakers are exploring stricter opt-out protocols, content restrictions, call mitigation mandates, and caller ID requirements.
🚨 Why it matters: While protecting consumers is critical to the long-term sustainability of the channel these changes could have far reaching effects on research, voter outreach, and fundraising.
- Meta’s Content Moderation Rollback: Reuters is reporting that the Community Notes policies won’t apply to paid ads—for now. AAPC is tracking developments and their implications.
- TikTok Uncertainty: How is this influencing your strategies? Let’s discuss.
- FCC Leadership Shift: New Chair Brendan Carr is expected to steer away from AI disclosure requirements for broadcast ads, easing federal compliance pressures.
Without industry input, well-meaning policies could jeopardize research, voter outreach, and fundraising. AAPC Advocacy ensures your voice is heard, safeguarding your ability to run effective campaigns.
Are you working in a state considering one of these bills? Worried about how they might affect your clients? Send me an email and let’s discuss.
Julie
Director of Advocacy & Industry Relations, AAPC
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