Thriving in an Off Year: Key Strategies for Political Consultants
Election years are hectic—but what about the off years? In AAPC’s latest webinar, Jill Alper (Alper Strategies and Media) and Andy Blunt (HBS Strategies) shared how consultants can stay competitive and build long-term success.
🔹 Retain Your Team & Stay Active – “Figure out a way to not lose money in the off year, but retain your existing team,” said Blunt, who emphasized refining strategies, exploring new revenue streams and investing in client relationships.
🔹 Different is Better – “We all say we’re better, but what makes your firm unique?” Alper stressed the importance of differentiation being the key to building lasting relationships and securing long-term clients.
🔹 Expand Beyond Campaigns – “Most of the people you’ve helped elect will have similar interests. Aligning with them in advocacy can create new opportunities,” Blunt advised.
🔹 Be a Thought Leader – “Post thought leadership, attend conferences, and stay in the conversation,” Alper urged. LinkedIn, Blunt added, is a key tool: “People will see what you’re saying and think, ‘I want that person on my team.’”
Off years aren’t downtime—they’re opportunities. Stay engaged, diversify, and prepare for the next big election. Catch the full webinar here.
📊 With the midterms on the horizon, many political consultants are expanding into public affairs. Is this a short-term pivot, or are firms making a lasting shift?
We want to hear from you! Take our quick poll and share your perspective.
