Join us as Kyle Roberts (AdImpact) and Janet Katowitz (Sage Media Planning & Placement) explore how and where advertising dollars were spent, compared to the 2020 election, and what strategic shifts occurred in the allocation of these funds.

Key Takeaways:

Learn how campaigns shifted their ad spending
Understand the growing influence of connected TV and streaming platforms
Explore how traditional media like TV, radio, and print evolved in 2024, and where it still holds value