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Closing General Session: Crossing the Digital Divide: How to Get the Most Out of Your Ad Spend

March 1, 2023 @ 2:45 pm - 3:45 pm

Seasoned media buyers and experts will discuss how to allocate resources to reach your target voters, and the different strategies for candidates, independent expenditures and ballot measures. Learn what to consider when developing your targeting plan and how campaigns can more strategically approach their media mix as a whole to deliver the win.


March 1, 2023
2:45 pm - 3:45 pm
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