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Breakout: Lemons to Lemonade/Calling an Audible: When Things Don’t Go According to Plan Part 2

May 19, 2022 @ 11:15 am - 12:05 pm

What do you do when there’s no time to test a message or when instinct tells you to pass over the best testing message to try something farther down the list?  Find out when it’s okay to trust your gut and propose going off script in an ad campaign.


May 19, 2022
11:15 am - 12:05 pm
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