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Optimize Your Local Media Buys to Reach Swing Voters

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February 2, 2022 @ 2:00 pm - 2:30 pm

Virtual Event Virtual Event

Nielsen will use its powerful local media tools to look back at the Georgia Runoff Election from January 2021 to analyze political ad spend. Nielsen’s Local Media Impact media planning platform can assess how TV, Radio, Digital, Social and Connected TV can optimize swing voter reach. Learn strategies that could give you an edge in the upcoming election cycle.

Presenter: Tony Hereau, Vice President of Cross Platform Insights, Nielsen

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About Tony Hereau

As Vice President of Cross Platform Insights, Tony Hereau is leveraging the full suite of Nielsen’s services to show how the media landscape continues to evolve with changing consumer habits. With over 20 years of experience in the buying and selling of media, Tony’s insights can tell us where we have been and where we are going.



February 2, 2022
2:00 pm - 2:30 pm
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