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The Intersection Between Research and Creative (Part 1)

June 27, 2023 @ 10:45 am - 11:30 am

Top pollsters and media consultants will discuss the journey from public opinion research to audience segmentation to creative execution.  Learn how to develop messaging and scripts for a creative ad from a poll that tested well. 


June 27, 2023
10:45 am - 11:30 am
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