Mr. Tarrance, as principal, has an advanced degree in Behavioral Research with additional background at the Survey Research Center at the University of Michigan, in the Office of Director of the U.S. Census Bureau, at the Kennedy School of Government at Harvard University, and on the Board of Directors of the Gallup Organization.

​His history includes experience in seven U.S. Presidential campaigns and working for innumerable corporations and public affairs associations providing data collection, statistical analyses and strategic formulations.