1060 Advisors- Founder and CEO
Lara has over two decades of experience in advertising and media with a unique 360-degree view inside the Digital and TV ecosystem with both a corporate and a political/advocacy lens. She has worked within Demand Side Platforms, Supply Side Platforms, within Data Driven Managed Media Buying Services, Owned and Operated TV Networks, Stand Alone TV Streaming Services (AVOD, Virtual MVPD), Online Radio and Broadcast Radio groups and has been a part of the TV Upfronts and Newfronts. Lara has been intimately involved in connected TV Supply and Pricing, Data Partners and Measurement for Converged TV strategies.
She has orchestrated hundreds of persuasive paid media and data driven political campaigns of all levels, from the largest Presidential and Statewide Ballot Measures and down to state and local races. In addition to political, she has lead media campaigns for a wide range of National, State and DC focused advocacy and corporate efforts. In the 2020 Presidential and 2022 Mid-terms, Lara oversaw and provided governance to $100M+ in ad spending.
Lara has built teams and grown revenue exponentially starting from zero for a wide range of business size units including driving upper eight figures for a start-up which was acquired in 2022, advising technology firms in business development and category growth, as well as growing a Fortune 10 company’s revenue within the political category by 11X and overseeing a 9-figure annual budget. In addition to driving traditional business revenue, she has negotiated hundreds of MSAs and media contracts, lead complex deals and developed unique media partnerships to maximize political and issue media campaigns.
Lara has experience leading cross functional teams of product, marketing, customer success, sales, operations, legal and creative audit to develop media product offerings, pricing strategies, business partnerships and launch go to market strategies for paid media advertising designed to change hearts and minds.
Lara is a public speaker, angel investor and agile in dynamic and changing environments. She is utilizing her niche expertise to provide transparency and insight into a confusing media ecosystem that is growing in complexity.
After many years in Washington, DC and Annapolis, MD she and her husband, two kids and Hurricane rescue dog now spend most of their time in Naples, FL. 1060 is the mileage between Naples and our Nation’s Capital, two places Lara spends a lot of time. The image of the palm tree over the District of Columbia represents an understanding of how DC works, but with a fresh, outside experience and point-of-view.