Crafting the Winning Media Mix
With the 2024 elections in the rearview mirror, now is the time to dissect what worked, what didn’t, and how to craft a winning media strategy moving forward. This webinar will explore the critical elements of an effective media mix, drawing from real-world examples from the 2024 presidential campaign. Attendees will gain insights into developing a layered media plan that maximizes impact across platforms, adjusts to evolving voter behaviors, and leverages emerging technologies—all while staying on budget
Key Takeaways:
- Learn how to build a cohesive, multi-platform media plan that delivers consistent messaging for all levels of campaigns.
- Explore upcoming media trends and innovations shaping the next election cycle.
- Discover where political dollars were spent in the 2024 election, including the surprising platforms that drove voter engagement and appealed to various demographics
- Gain strategies for budgeting and resource allocation to optimize impact for local and national campaign
