This webinar will provide political consultants with a deep dive into the strategic use of online influencers during the 2024 election.

Attendees will gain actionable insights on integrating influencer partnerships into comprehensive campaign strategies while navigating legal and ethical complexities unique to political advertising.

Key Takeaways:

• Identifying influencers with authentic voter reach and campaign message alignment.
• Crafting influencer-driven content that complements paid media, grassroots efforts, and earned media.
• Ensuring compliance with campaign finance laws, including FEC and FTC disclosure requirements.