The Final Stretch: Finding the Voters Who Will Flip the Script – October 15, 2024

In the final weeks leading up to Election Day, gaining an edge in the race to win comes down to precisely targeting the voters who will make the difference. Join Jackie Huelbig (Basis Technologies) and Paul Westcott (L2) as they explore the science behind creating a data-driven model to reach the universe of voters who are likely to return their ballots and shape the outcome of your race. Drawing on L2’s 50+ years of experience in voter data, Paul also shares how the evolution of voter engagement—from basic targeting to advanced hyper-targeting and AI-driven insights—has changed the game and where things are headed. 

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The Future of Political Consulting by The AAPC

The Final Stretch: Finding the Voters Who Will Flip the Script - October 15, 2024

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