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Purchase Pathway for Business Fundamentals Certificate

AAPC Certificate In Business Fundamentals

Better run your business by earning AAPC’s Certification in Business Fundamentals. This content area covers the basics of establishing and growing a political consulting firm in accordance with ethical business practices.

Required credits for this certificate are shown below. Certificate registrants must complete an applicable program for each required credit to earn a certificate. Credits may be completed in any order.

C1 Business & Growth Planning

  • Ownership structures (LLC, Partnerships, etc.)
  • Mergers & Acquisitions
  • Financial planning

Available programming:

  1. WEBINAR: The Politics of Public Affairs… It Isn’t What You Think 
  2. WEBINAR: Financial Planning and Capital Management in a Down Economy

C2 Human Resources

  • Talent acquisition, training & retention
  • Policies & procedures
  • Mentoring

Available programming: 

  1. WEBINAR: Understanding the Legal Ins-and-Outs of Reducing Your Workforce

C3 Marketing & Selling

  • Branding & communication
  • Networking
  • Negotiation
  • The Art of the Pitch

Available programming:

  1. WEBINAR: Establishing Your Personal Brand
    1. Check out the webinar handout here.

C4 Finance/Accounting/Legal

  • Financial literacy
  • Contracts
  • Ethics

Available programming:

  1. WEBINAR: The Promise of Texting without the Pitfalls: Texting & TCPA Compliance
  2. WEBINAR: Decoding California’s New Campaign Finance Laws and What It Means for You

C5 Operational Planning (workflow, logistics)

  • Account management/Client Service
  • Information Technology/Systems
  • Data privacy & security
  • Outsourcing Dos and Don’ts

C6 Leadership

  • Time management
  • Conflict resolution/interpersonal skills/emotional intelligence
  • Decision making
  • Strategic planning
  • Innovation & creativity

Available programming: 

  1. WEBINAR: How to Lead and Manage an Office Remotely

Policies

  • AAPC certificates and credits are only offered for AAPC courses.
  • All eligible sessions are designated by Content Area (1,2,3..) and credit (A,B,C…). You must complete all of the required credits to earn a certificate in the corresponding Content Area. However, there are a variety of topics that will satisfy each credit to offer you maximum flexibility. Credits may be completed in any order.
  • Certificate participants will be enrolled in an online forum for additional knowledge sharing and peer networking.
  • Attendance at sessions (both online and in person) is verified. It is the responsibility of certificate seekers to attend sessions (both online and in person) in their entirety and sign in at live events in order to receive credit.
  • Upon completion of all credits, certificates are issued electronically by AAPC.

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