Purchase Pathway for Communications Certificate

AAPC Certificate In Communications

Improve your skills in the essential area of campaign communications by earning AAPC’s Certification in Communications. This content area includes television, radio, mail and online, with a focus on message development and targeting.

Required credits for this certificate are shown below. Certificate registrants must complete an applicable program for each required credit to earn a certificate. Credits may be completed in any order.

A1 Message Development

Preliminary research
Identifying the dynamics of the campaign
Crafting a core message for use in all communications

Available programming:

WEBINAR: Ready, Aim, Text: Delivering Your Message in 160 Characters

A2 Communications Targeting

Identifying the right audiences
The role of good data in targeting communications
Choosing messages for your target audience

Available programming:

WEBINAR: An Evolving Electorate: Trends and Methods for Polling in 2020

A3 Creative Execution (creating content)

Writing effective copy
The importance of design
Persuasion techniques

Available programming:

WEBINAR: Finding Inspiration in Isolation: Creating Compelling Messaging for Political Campaigns

A4 Media Production

Nuts and bolts of production, tools and techniques in any one of the major campaign media— television, radio, mail, online , etc.
Planning a video/photo shoot
Inside successful recording and editing sessions

Available programming:

WEBINAR: Leveraging Creative to Engage Voters

A5 Distributing Communications (message dissemination)

Determining the best media mix
Crafting the media plan, budget and schedule
Buying Media

Available programming:

Policies

AAPC certificates and credits are only offered for AAPC courses.
All eligible sessions are designated by Content Area (1,2,3..) and credit (A,B,C…). You must complete all of the required credits to earn a certificate in the corresponding Content Area. However, there are a variety of topics that will satisfy each credit to offer you maximum flexibility. Credits may be completed in any order.
Certificate participants will be enrolled in an online forum for additional knowledge sharing and peer networking.
Attendance at sessions (both online and in person) is verified. It is the responsibility of certificate seekers to attend sessions (both online and in person) in their entirety and sign in at live events in order to receive credit.
Upon completion of all credits, certificates are issued electronically by AAPC.

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