As American Viewpoint’s founder, Linda DiVall has provided effective strategies to both political and corporate clients for 30 years. Linda has conducted research on behalf of the RGA, NRCC, NRSC, RNC as well as NRSC and NRCC IE efforts.  Her strategic insight has been utilized on policy issues of Social Security, Medicare, retirement security and healthcare as well as providing guidance to the GOP on strategies to counter the gender gap. Linda has also worked as consultant and analyst for CBS Election Night coverage since 1988.

As American Viewpoint’s founder Linda DiVall has provided effective strategies to both political and corporate clients for over 35 years.

Linda has conducted research on behalf of the RGA, NRCC, NRSC, RNC as well as NRSC and NRCC IE efforts.  Her strategic insight has been utilized on policy issues of Social Security, Medicare, retirement security and healthcare as well as providing guidance to the GOP on strategies to counter the gender gap.

Linda was the chief pollster for freshman Senator Mike Braun in Indiana in 2018. She was also the chief pollster for the re-election campaigns of Senator Roy Blunt, Senator Kelly Ayotte and Senator Johnny Isakson in 2016.  Senator Isakson is the first GOP Georgia Senator to be elected to three terms.  Linda was also the pollster for Senator Jim Talent, Senator Fred Thompson, and Senator Phil Gramm.

Senator Ayotte said, “I hired Linda DiVall to be my pollster because I wanted a person of integrity and candor; a pollster I could count on to tell me exactly how I stood so our team could plan accordingly.  In an exceedingly difficult campaign cycle Linda’s data was right on target every step of the way and her strategic recommendations and ability to integrate with our entire campaign team served us well.  You can count on Linda to tell it like it is and anticipate the environment moving forward.”

In 2015, Linda was selected by Governor John Kasich to be the pollster for his SuperPAC, New Day for America where she conducted polling and focus groups.

American Viewpoint’s research and strategic direction have helped to elect over 50 Members of Congress.  Linda was the pollster for Speaker Newt Gingrich and is the pollster for Congressman Elise Stefanik, who was elected in 2014 as the youngest women to serve in Congress.

Linda has been part of the polling team for GOP Presidential candidates 1988 – 2012.

Linda worked as consultant and analyst for CBS Election Night coverage from 1988-2004 to Dan Rather, Bob Schieffer, Lesley Stahl, Diane Sawyer, Connie Chung and Katie Couric by providing insight on the Republican perspective and developing Election night themes, analysis and commentary.

On the corporate and association front, Linda’s clients include Altria, Federation of American Hospitals, Jacksonville Jaguars, HCA, API, Building America’s Future, Anthem-Cigna, The Value of Water Coalition, PBS, Los Angeles Times, WellStar, AARP and American Automotive Policy Council.

Linda is from Mt Prospect, IL in suburban Chicago and an honors graduate of Arizona State University. Linda also serves as a member of the Board of Directors for the Virginia State Golf Association.

Linda is a 3-time winner of the VSGA Senior Amateur Championship and winner of the VSGA Senior Stroke Play Championship.  She has been a multiple year participant of the Virginia squad in the yearly Virginia- Carolinas’ matches and a member of the Mount Vernon State Team that has won 13 VSGA competitions.