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Judging

JOIN AAPC’S LARGEST COMMUNITY EFFORT

Judging the Pollies is AAPC’s largest volunteer effort—and one of the most meaningful ways to contribute to the profession. Each year, hundreds of members lend their expertise to uphold the integrity of the industry’s most prestigious award–the Pollie!

As a judge, you’ll not only help recognize the best work in political and public affairs communications—you’ll also become part of a bipartisan community of peers who care deeply about elevating the craft. It’s a chance to give back, stay connected, and play an essential role in shaping the standards that guide our field.

And, in addition to grabbing a front-row seat to the best work in American politics, judges are eligible to win one of three prizes—headlined by a Pollies 26 deluxe package, complete with complimentary registration and an upgraded stay at the Omni Amelia Island Resort.

APPLY TO BECOME A JUDGE

Judging FAQs

When do Judge Applications open?

Applications for the 2026 Pollie Awards judging cycle are open now! AAPC members are invited to apply for this vital volunteer role.

What does it mean to be a Pollie Judge?

Pollie Judges make up the industry’s most respected panel of experts in political and public affairs communications. Judges help uphold the highest standards in a field that shapes elections, influences policy, and guides public dialogue.

What makes the Pollie Awards so prestigious?

For more than three decades, the AAPC Pollie Awards have represented the pinnacle of achievement in political strategy, creativity, and execution. They are widely recognized as the most trusted and significant awards in the profession.

How does the judging process work?

All entries are evaluated blindly and impartially. Judges never see identifying information, and they are recused from reviewing any work connected to their own firm or clients. Gold, Silver, and Bronze Pollies are awarded solely on merit.

Who can serve as a Pollie Judge?

Judges must be active AAPC members and have relevant experience in political consulting, public affairs, communications, media, research, or related fields.

What do I gain by judging?

Judges receive a unique look at the most innovative and impactful work happening in American politics today.

How does judging help me professionally?

Reviewing top-tier work sharpens your strategic and creative thinking, exposes you to new ideas and approaches, and strengthens your understanding of trends shaping the industry.

Does judging help the field overall?

Yes. Judges play a critical role in maintaining the integrity, credibility, and high standards of the Pollies—strengthening the profession as a whole.

Are there incentives for completing judging assignments?

Yes. To recognize the time and expertise judges contribute, AAPC is offering three major prizes for 2026. Judges who complete all assigned entries will be entered to win:

  1. A Pollies 26 deluxe package – includes complimentary registration to the 2026 Pollie Awards & Conference plus a room upgrade at the Pollie host hotel—the Omni Amelia Island Resort
  2. Complimentary registration to any AAPC Regional Conference (redeemable through December 31, 2026)
  3. Complimentary AAPC membership renewal (redeemable through December 31, 2026)

What is the judging criteria for 2026?

In 2026, entries will be still be evaluated across the three core dimensions, but now, political effectiveness will be taken into greater consideration.

  • Political Effectiveness — 55 Points
    • How well the entry achieved its intended purpose or advanced campaign objectives.
  • Creativity & Innovation — 30 Points
    • Creativity: Distinctiveness of concept, design, or approach
    • Innovation: Novel use of data, tools, targeting, or methodology
  • Execution — 15 Points
    • Craftsmanship, clarity, accuracy, and attention to detail across production, research, targeting, or field operations
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ABOUT AAPC

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1500, McLean, VA 22102

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