Categories

POLLIE CATEGORIES

Please Note: Categories for Local, Mayoral and State Legislature may be found be in the Regional Division (N1 – N41 below).

For a PDF of all categories and descriptions, please click here!

For more information on the Regional Division, please click here!

For more information on the 2023 Americas and U.S. Territories Division, please click here!

OVERALL

Candidate Division

A01	Direct Mail Campaign – Democrat
A02	Direct Mail Campaign – Republican
A03	Television Campaign – Democrat
A04	Television Campaign – Republican
A05	Digital or Internet Campaign – Democrat
A06	Digital or Internet Campaign – Republican
A07	Phone Campaign – Democrat
A08	Phone Campaign – Republican
A09	Radio Campaign – Democrat
A10	Radio Campaign – Republican
A11	Fundraising Campaign – Democrat
A12	Fundraising Campaign – Republican
A13	Field Campaign – Democrat
A14	Field Campaign – Republican
A15	Best Use of Opposition Research – Democrat
A16	Best Use of Opposition Research – Republican
A17	Best in Show – Democrat
A18	Best in Show – Republican

Ballot Initiative Division

Public Affairs/Issue Advocacy Division

Miscellaneous Division

DIRECT MAIL

Candidate Division

B01	For U.S. Senate – Democrat
B02	For U.S. Senate – Republican
B03	For U.S. House of Representatives – Democrat
B04	For U.S. House of Representatives – Republican
B05	For Governor – Democrat
B06	For Governor – Republican
B07	For Down-ballot Statewide
B08	For PAC/Super PAC
B09	For Organization
B10	Bilingual/Multilingual/Foreign Language
B11	Early Voting/Absentee Ballot/Vote-by-Mail
B12	Best Use of Humor
B13	Best Use of Negative or Contrast
B14	Best Use of Illustration or Photography
B15	Best Use of Social Pressure
B16	Best Use of Targeting
B17	Best Use of Slate Mail
B18	GOTV
B19	Independent Expenditure Campaign – U.S. Senate
B20	Independent Expenditure Campaign – U.S. House of Representatives
B21	Independent Expenditure Campaign – For Governor
B22	Independent Expenditure Campaign – For Down-ballot Statewide

Ballot Initiative Division

Public Affairs/Issue Advocacy Division

Miscellaneous Division

TELEVISION

Candidate Division

C01	For U.S. Senate – Democrat
C02	For U.S. Senate – Republican
C03	For U.S. House of Representatives – Democrat
C04	For U.S. House of Representatives -Republican
C05	For Special Election – U.S. Senate
C06	For Special Election – U.S. House of Representatives
C07	For Governor – Democrat
C08	For Governor – Republican
C09	For Down-ballot Statewide
C10	For PAC/Super PAC
C11	Bilingual/Multilingual/Foreign Language
C12	Best Use of Humor
C13	Best Use of Negative or Contrast
C14	Best Use of Personality or Celebrity
C15	Independent Expenditure Campaign – U.S. Senate
C16	Independent Expenditure Campaign – U.S. House of Representatives
C17	Independent Expenditure Campaign – For Governor
C18	Independent Expenditure Campaign – For Down-ballot Statewide
C19	Best Use of Targeting

Ballot Initiative Division

Public Affairs/Issue Advocacy Division

DIGITAL

Candidate Division

D01	Digital Advertising – U.S. Senate- Democrat
D02	Digital Advertising – U.S. Senate – Republican
D03	Digital Advertising – U.S. House of Representatives – Democrat
D04	Digital Advertising – U.S. House of Representatives – Republican
D05	Digital Advertising – Special Election – U.S. House of Representatives
D06	Digital Advertising – Special Election – U.S. Senate
D07	Digital Advertising – For Governor – Democrat
D08	Digital Advertising – For Governor – Republican
D09	Digital Advertising – For Down-ballot Statewide
D10	Digital Advertising – Best Use of Search Engine Marketing
D11	Digital Advertising – Best Use of Targeting
D12	Digital Advertising – Best Use of Digital Advertising for Acquisition
D13	Website – U.S. Senate – Democrat
D14	Website – U.S. Senate – Republican
D15	Website – U.S. House of Representatives – Democrat
D16	Website – U.S. House of Representatives – Republican
D17	Website – For Governor – Democrat
D18	Website – For Governor – Republican
D19	Website – For Down-ballot Statewide
D20	Bilingual/Multilingual/Foreign Language
D21	Best Use of Social Media
D22	Best Use of Video
D23	Best Use of a Meme
D24	Best Viral Campaign
D25	Best Use of Email Marketing (Non-Fundraising)
D26	Best Use of Humor
D27	Best Use of Negative or Contrast
D28	Best Use of Digital Audio
D29	Best Use of Social Media – Digital Acquisition Campaign
D30	Web Video
D31	Digital Creative – Stand Alone
D32	Digital Creative – Full Set
D33	Independent Expenditure Campaign – U.S. Senate
D34	Independent Expenditure Campaign – U.S. House of Representatives
D35	Independent Expenditure Campaign – For Governor
D36	Digital Independent Expenditure – For Down-ballot Statewide

Ballot Initiative Division

Public Affairs/Issue Advocacy Division

PHONES

Candidate Division

E01	Automated Calls
E02	Live Calls
E03	Telephone Town Hall Call/Forum Call

Ballot Initiative Division

Public Affairs/Issue Advocacy Division

Miscellaneous Division

RADIO AND DIGITAL AUDIO

Candidate Division

F01	For U.S. Senate
F02	For U.S. House of Representatives
F03	For Governor
F04	For PAC/Super PAC
F05	Bilingual/Multilingual/Foreign Language
F06	Best Use of Humor
F07	Best Use of Negative or Contrast
F08	Independent Expenditure Campaign

Ballot Initiative Division

Public Affairs/Issue Advocacy Division

Miscellaneous Division

FUNDRAISING

G01	Best Use of Direct Mail
G02	Best Use of Email
G03	Best Use of Social Media
G04	Best Use of Website/Donation Page
G05	Best Use of a Landing Page for Digital Fundraising
G06	Best Use of a Mobile App for Digital Fundraising
G07	Best Use of Phones/SMS
G08	For Independent Committee, PAC or Super PAC
G09	For Non-Profit Organization/Trade Association
G10	Fundraising Event

NEWSPAPER

H01	Full Page
H02	Less Than Full Page
H03	Insert

COLLATERAL

I01	Billboard
I02	Door Hanger
I03	Logo
I04	Mass Transit/Bus Sign
I05	Most Original/Innovative Collateral Material – Democrat
I06	Most Original/Innovative Collateral Material – Republican
I07	Non-Mail Brochure
I08	Yard/Outdoor Sign

FIELD

J01	Paid Field Program
J02	Field Program – Special Election
J03	Field Program – Ballot Initiative
J04	GOTV – Special Election
J05	GOTV – Ballot Initiative
J06	Ballot Access – Petition Collection
J07	Grassroots Program – Public Affairs/Issue Advocacy
J08	Absentee/Early Voting Program
J09	Voter Registration Program
J10	Voter ID Program
J11	Walk/Handout Piece
J12	Best Use of Analytics

STUDENT

K01

Best Campaign Plan

SHOULDA, WOULDA, COULDA

L01	Best Use of Direct Mail
L02	Best Use of Television
L03	Best Use of Digital/Internet
L04	Best Use of Phones
L05	Best Fundraising Effort
L06	Best Use of Radio
L07	Best Use of Newspaper
L08	Best Use of Collateral

TECHNOLOGY

M01	Best Ad Technology Innovation
M02	Best Innovation for Voter Targeting
M03	Best Fundraising Technology
M04	Best Use of Mobile Technology
M05	Best Use of Data Analytics/Machine Learning (Non-Fundraising)
M06	Best Use of Data Analytics/Machine Learning in Online Fundraising
M07	Best Use of New Digital Technology

INTERNATIONAL

For more information on the Americas and U.S. Territories Division, please click here!

O01	Digital / Social Media Campaign
O02	Campaign Video (TV Spot or Web Video)
O03	Best Outdoor Advertising Campaign
O04	Phone / SMS / WhatsApp Campaign

REGIONAL DIVISION

For more information on the Regional Division, please click here!

OVERALL

N01	Best Use of Direct Mail – Small Budget Campaign (<$1 million)
N02	Best Use of Television – Small Budget Campaign (<$1 million)
N03	Best Use of Digital/Internet – Small Budget Campaign (<$1 million)
N04	Best Use of Phones/Text – Small Budget Campaign (<$1 million)
N05	Best Fundraising Effort – Small Budget Campaign (<$1 million)
N06	Best Use of Radio – Small Budget Campaign (<$1 million)
N07	Best Use of Newspaper – Small Budget Campaign (<$1 million)
N08	Best Use of Collateral – Small Budget Campaign (<$1 million)

CANDIDATE DIVISION

N09	Direct Mail – For State Legislature – Democrat
N10	Direct Mail – For State Legislature – Republican
N11	Direct Mail – For Local/Municipal/Mayoral – Small Budget (<$1 million) - Democrat
N12	Direct Mail – For Local/Municipal/Mayoral – Small Budget (<$1 million) - Republican
N13	Direct Mail – For Local/Municipal/Mayoral
N14	Direct Mail – GOTV (Nonfederal)
N15	Direct Mail – Independent Expenditure Campaign – For State Legislature – Democrat
N16	Direct Mail – Independent Expenditure Campaign – For State Legislature – Republican
N17	Direct Mail – Independent Expenditure Campaign – For Local/Municipal/Mayoral – Small Budget (<$1 million) - Democrat
N18	Direct Mail – Independent Expenditure Campaign – For Local/Municipal/Mayoral – Small Budget (<$1 million) - Republican
N19	Direct Mail – Independent Expenditure Campaign – For Local/Municipal/Mayoral
N20	Television – For State Legislature – Democratic
N21	Television – For State Legislature – Republican
N22	Television – For Local/Municipal/Mayoral – Small Budget (<$1 million) - Democratic
N23	Television – For Local/Municipal/Mayoral – Small Budget (<$1 million) - Republican
N24	Television – For Local/Municipal/Mayoral
N25	Television – Independent Expenditure Campaign – For State Legislature
N26	Television – Independent Expenditure Campaign – For Local/Municipal/Mayoral – Small Budget (<$1 million)
N27	Television – Independent Expenditure Campaign – For Local/Municipal/Mayoral
N28	Digital Advertising – For State Legislature – Democrat
N29	Digital Advertising – For State Legislature – Republican
N30	Digital Advertising – For Local/Municipal/Mayoral – Small Budget (<$1 million) - Democrat
N31	Digital Advertising – For Local/Municipal/Mayoral – Small Budget (<$1 million) - Republican
N32	Digital Advertising – For Local/Municipal/Mayoral
N33	Website – For State Legislature
N34	Website – For Local/Municipal/Mayoral – Small Budget (<$1 million)
N35	Website – For Local/Municipal/Mayoral
N36	Digital Independent Expenditure – For State Legislature
N37	Digital Independent Expenditure – For Local/Municipal/Mayoral – Small Budget (<$1 million)
N38	Digital Independent Expenditure – For Local/Municipal/Mayoral
N39	Radio Advertisement – Non-Federal
N40	Field Program – Non-Federal
N41	Field – GOTV – Non-Federal

A26	Direct Mail Campaign
A27	Television Campaign
A28	Digital or Internet Campaign
A29	Phone Campaign
A30	Radio Campaign
A31	Fundraising Campaign
A32	Newspaper Campaign
A33	Best PAC Campaign
A34	Best in Show

A35	Best New and Unusual Tactic
A36	Best Data Analytics Solution
A37	Best Use of Data Analytics/Machine Learning
A38	Best Media Buying Plan that Moved the Needle

B26	For National
B27	For PAC/Trade Association

D43	Digital Advertising
D44	Website
D45	Best Use of Email Marketing (Non-Fundraising)
D46	Best Use of Internet Radio
D47	Web Video
D48	Digital Creative – Stand Alone
D49	Digital Creative – Full Set

E06	Patch-Through Program Autodial/Live
E07	Telephone Town Hall Call/Forum Calls

POLLIE CATEGORIES

OVERALL

DIRECT MAIL

TELEVISION

DIGITAL

PHONES

RADIO AND DIGITAL AUDIO

FUNDRAISING

NEWSPAPER

COLLATERAL

FIELD

STUDENT

SHOULDA, WOULDA, COULDA

TECHNOLOGY

INTERNATIONAL

REGIONAL DIVISION

OVERALL

CANDIDATE DIVISION

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