Categories

POLLIE CATEGORIES

Please Note: Categories for Local, Mayoral, State Legislative and downballot Statewide may be found be in the Regional Division (N1 – N40 below).

For a PDF of all categories and descriptions, please click here!

For more information on the Regional Division, please click here!

For more information on the 2022 Americas and U.S. Territories Division, please click here!

OVERALL

Candidate Division

A01	Direct Mail Campaign – Democrat
A02	Direct Mail Campaign – Republican
A03	Television Campaign – Democrat
A04	Television Campaign – Republican
A05	Digital or Internet Campaign – Democrat
A06	Digital or Internet Campaign – Republican
A07	Phone Campaign – Democrat
A08	Phone Campaign – Republican
A09	Radio Campaign – Democrat
A10	Radio Campaign – Republican
A11	Fundraising Campaign – Democrat
A12	Fundraising Campaign – Republican
A13	Field Campaign – Democrat
A14	Field Campaign – Republican
A15	Best Use of Opposition Research – Democrat
A16	Best Use of Opposition Research – Republican
A17	Best in Show – Democrat
A18	Best in Show – Republican

Ballot Initiative Division

Public Affairs/Issue Advocacy Division

Miscellaneous Division

DIRECT MAIL

Candidate Division

B01	For U.S. Senate
B02	For Special Election – U.S. House of Representatives
B03	For Governor
B04	For PAC/Super PAC
B05	For Organization
B06	Bilingual/Multilingual/Foreign Language
B07	Early Voting/Absentee Ballot/Vote-by-Mail
B08	Best Use of Humor – Democrat
B09	Best Use of Humor – Republican
B10	Best Use of Negative or Contrast – Democrat
B11	Best Use of Negative or Contrast – Republican
B12	Best Use of Illustration or Photography – Democrat
B13	Best Use of Illustration or Photography – Republican
B14	Best Use of Social Pressure
B15	Best Use of Targeting
B16	Best Use of Slate Mail
B17	GOTV
B18	Independent Expenditure Campaign – U.S. Senate
B19	Independent Expenditure Campaign – Special Election – U.S. House of Representatives
B20	Independent Expenditure Campaign – For Governor

Ballot Initiative Division

Public Affairs/Issue Advocacy Division

Miscellaneous Division

TELEVISION

Candidate Division

C01	For U.S. Senate
C02	For Special Election – U.S. House of Representatives
C03	For Governor
C04	For PAC/Super PAC
C05	Bilingual/Multilingual/Foreign Language
C06	Best Use of Humor – Democrat
C07	Best Use of Humor – Republican
C08	Best Use of Negative or Contrast – Democrat
C09	Best Use of Negative or Contrast – Republican
C10	Best Use of Personality or Celebrity
C11	Independent Expenditure Campaign – U.S. Senate
C12	Independent Expenditure Campaign – Special Election – U.S. House of Representatives
C13	Independent Expenditure Campaign – For Governor
C14	Best Use of Targeting

Ballot Initiative Division

Public Affairs/Issue Advocacy Division

DIGITAL / INTERNET

Candidate Division

D01	Internet Advertising – U.S. Senate
D02	Internet Advertising – Special Election – U.S. House of Representatives
D03	Internet Advertising – For Governor
D04	Internet Advertising – Best Use of Search Engine Marketing
D05	Internet Advertising – Best Use of Targeting
D06	Internet Advertising – Best Use of Email Marketing for Digital Acquisition Campaign
D07	Website – U.S. Senate
D08	Website – Special Election – U.S. House of Representatives
D09	Website – For Governor
D10	Bilingual/Multilingual/Foreign Language
D11	Best Use of Social Media
D12	Best Use of Video – Democrat
D13	Best Use of Video – Republican
D14	Best Use of a Meme
D15	Best Viral Campaign
D16	Best Use of Email Marketing (Non-Fundraising)
D17	Best Use of Humor
D18	Best Use of Negative or Contrast – Democrat
D19	Best Use of Negative or Contrast – Republican
D20	Best Use of Internet Radio
D21	Best Use of Social Media – Digital Acquisition Campaign
D22	Web Video – Democrat
D23	Web Video – Republican
D24	Digital Creative – Stand Alone
D25	Digital Creative – Full Set
D26	Independent Expenditure Campaign – U.S. Senate
D27	Independent Expenditure Campaign – Special Election – U.S. House of Representatives
D28	Independent Expenditure Campaign – For Governor

Ballot Initiative Division

Public Affairs/Issue Advocacy Division

PHONES

Candidate Division

E01	Automated Calls
E02	Live Calls
E03	Telephone Town Hall Call/Forum Call

Ballot Initiative Division

Public Affairs/Issue Advocacy Division

Miscellaneous Division

RADIO

Candidate Division

F01	For U.S. Senate
F02	For Special Election – U.S. House of Representatives
F03	For Governor
F04	For PAC/Super PAC
F05	Bilingual/Multilingual/Foreign Language
F06	Best Use of Humor
F07	Best Use of Negative or Contrast
F08	Independent Expenditure Campaign

Ballot Initiative Division

Public Affairs/Issue Advocacy Division

Miscellaneous Division

FUNDRAISING

G01	Best Use of Direct Mail
G02	Best Use of Email – Democrat
G03	Best Use of Email – Republican
G04	Best Use of Social Media
G05	Best Use of Website/Donation Page
G06	Best Use of a Landing Page for Digital Fundraising
G07	Best Use of a Mobile App for Digital Fundraising
G08	Best Use of Phones
G09	For PAC
G10	For Super PAC
G11	For Independent Committee and Super PACS
G12	For 501(c)(4)
G13	For Use of Trade Association Fundraising
G14	Fundraising Gift With Donation
G15	Fundraising Event
G16	Virtual Fundraising Event

NEWSPAPER

H01	Full Page
H02	Less Than Full Page
H03	Insert

COLLATERAL

I01	Billboard
I02	Door Hanger
I03	Logo – Democrat
I04	Logo – Republican
I05	Mass Transit/Bus Sign
I06	Most Original/Innovative Collateral Material – Democrat
I07	Most Original/Innovative Collateral Material – Republican
I08	Non-Mail Brochure
I09	Yard/Outdoor Sign

FIELD

J01	Paid Field Program
J02	Field Program – Special Election
J03	Field Program – Ballot Initiative
J04	GOTV – Special Election
J05	GOTV – Ballot Initiative
J06	Ballot Access – Petition Collection
J07	Grassroots Program – Public Affairs/Issue Advocacy
J08	Absentee/Early Voting Program
J09	Voter Registration Program
J10	Voter ID Program
J11	Walk/Handout Piece
J12	Best Use of Analytics

STUDENT

K01

Best Campaign Plan

SHOULDA, WOULDA, COULDA

L01	Best Use of Direct Mail
L02	Best Use of Television
L03	Best Use of Digital/Internet
L04	Best Use of Phones
L05	Best Fundraising Effort
L06	Best Use of Radio
L07	Best Use of Newspaper
L08	Best Use of Collateral

TECHNOLOGY

M01	Best Ad Technology Innovation
M02	Best Innovation for Voter Targeting
M03	Best Fundraising Technology
M04	Best Use of Mobile Technology
M05	Best Use of Data Analytics/Machine Learning (Non-Fundraising)
M06	Best Use of Data Analytics/Machine Learning in Online Fundraising
M07	Best Use of New Field Technology

REGIONAL DIVISION

For more information on the Regional Division, please click here!

MISCELLANEOUS

N01	Best Use of Direct Mail – Small Budget Campaign (<$1 million)
N02	Best Use of Television – Small Budget Campaign (<$1 million)
N03	Best Use of Digital/Internet – Small Budget Campaign (<$1 million)
N04	Best Use of Phones/Text – Small Budget Campaign (<$1 million)
N05	Best Fundraising Effort – Small Budget Campaign (<$1 million)
N06	Best Use of Radio – Small Budget Campaign (<$1 million)
N07	Best Use of Newspaper – Small Budget Campaign (<$1 million)
N08	Best Use of Collateral – Small Budget Campaign (<$1 million)

CANDIDATE DIVISION

N09	Direct Mail – For Statewide (non federal/non gubernatorial)
N10	Direct Mail – For State Legislature
N11	Direct Mail – For Local/Municipal/Mayoral – Small Budget (<$1 million)
N12	Direct Mail – For Local/Municipal/Mayoral
N13	Direct Mail – GOTV (Non federal)
N14	Direct Mail – Independent Expenditure Campaign – For Statewide (nonfederal/non gubernatorial)
N15	Direct Mail – Independent Expenditure Campaign – For State Legislature
N16	Direct Mail – Independent Expenditure Campaign – For Local/Municipal/Mayoral – Small Budget (<$1 million)
N17	Direct Mail – Independent Expenditure Campaign – For Local/Municipal/Mayoral
N18	Television – For Statewide (nonfederal/non gubernatorial)
N19	Television – For State Legislature
N20	Television – For Local/Municipal/Mayoral – Small Budget (<$1 million)
N21	Television – For Local/Municipal/Mayoral
N22	Television – Independent Expenditure Campaign – For Statewide (nonfederal/non gubernatorial)
N23	Television – Independent Expenditure Campaign – For State Legislature
N24	Television – Independent Expenditure Campaign – For Local/Municipal/Mayoral – Small Budget (<$1 million)
N25	Television – Independent Expenditure Campaign – For Local/Municipal/Mayoral
N26	Internet Advertising – For Statewide (nonfederal/non gubernatorial)
N27	Internet Advertising – For State Legislature
N28	Internet Advertising – For Local/Municipal/Mayoral – Small Budget (<$1 million)
N29	Internet Advertising – For Local/Municipal/Mayoral
N30	Website – For Statewide (nonfederal/non gubernatorial)
N31	Website – For State Legislature
N32	Website – For Local/Municipal/Mayoral – Small Budget (<$1 million)
N33	Website – For Local/Municipal/Mayoral
N34	Digital Independent Expenditure – For Statewide (nonfederal/non gubernatorial)
N35	Digital Independent Expenditure – For State Legislature
N36	Digital Independent Expenditure – For Local/Municipal/Mayoral – Small Budget (<$1 million)
N37	Digital Independent Expenditure – For Local/Municipal/Mayoral
N38	Radio Advertisement – Non-Federal
N39	Field Program – Non-Federal
N40	Field – GOTV – Non-Federal

2022 AMERICAS AND U.S. TERRITORIES POLLIE DIVISION

For more information on the Americas and U.S. Territories Division, please click here!

AMERICAS AND U.S. TERRITORIES DIVISION

INT01	Digital / Social Media Campaign
INT02	Campaign Video (TV Spot or Web Video)
INT03	Best Outdoor Advertising Campaign
INT04	Phone / SMS / WhatsApp Campaign

A26	Direct Mail Campaign
A27	Television Campaign
A28	Digital or Internet Campaign
A29	Phone Campaign
A30	Radio Campaign
A31	Fundraising Campaign
A32	Newspaper Campaign
A33	Best PAC Campaign
A34	Best in Show

A35	Best New and Unusual Tactic
A36	Best Data Analytics Solution
A37	Best Use of Data Analytics/Machine Learning

B25	For National
B26	For PAC/Trade Association

E06	Patch-Through Program Autodial/Live
E07	Telephone Town Hall Call/Forum Calls

E08	Best Use of Mobile Application
E09	Best Use of Mobile Technology
E10	Best Use of Social Science Research
E11	Innovative Use of Automated SMS Technology
E12	Best Use of Peer to Peer Texting
E13	Best Use of Automated SMS Fundraising
E14	Best Use of Peer to Peer Fundraising

POLLIE CATEGORIES

OVERALL

DIRECT MAIL

TELEVISION

DIGITAL / INTERNET

PHONES

RADIO

FUNDRAISING

NEWSPAPER

COLLATERAL

FIELD

STUDENT

SHOULDA, WOULDA, COULDA

TECHNOLOGY

REGIONAL DIVISION

MISCELLANEOUS

CANDIDATE DIVISION

2022 AMERICAS AND U.S. TERRITORIES POLLIE DIVISION

AMERICAS AND U.S. TERRITORIES DIVISION

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