Categories

POLLIE CATEGORIES

For a PDF of all categories and descriptions, please click here!

For more information on the 2024 Americas and U.S. Territories Division, please click here!

OVERALL

Candidate Division

A01	Direct Mail Campaign
A02	Television Campaign
A03	Digital Campaign
A04	Best Use of Opposition Research
A05	Best in Show

Ballot Initiative Division

Public Affairs/Issue Advocacy Division

Miscellaneous Division

DIRECT MAIL

Candidate Division

B01	For Presidential Primary
B02	For U.S. House of Representatives
B03	For State Legislature
B04	For Down-Ballot Statewide
B05	For Governor
B06	For Mayor
B07	For Local/Municipal/Regional
B08	For PAC/Super PAC
B09	For Organization
B10	Bilingual/Multilingual/Foreign Language
B11	Early Voting/Absentee Ballot/Vote-by-Mail
B12	Best Use of Humor
B13	Best Use of Negative or Contrast
B14	Best Use of Illustration or Photography
B15	Best Use of Social Pressure
B16	Best Use of Targeting
B17	Best Use of Slate Mail
B18	GOTV
B19	Independent Expenditure Campaign – Presidential Primary
B20	Independent Expenditure Campaign – U.S. House of Representatives
B21	Independent Expenditure Campaign – For Governor
B22	Independent Expenditure Campaign – For Down-ballot Statewide
B23	Independent Expenditure Campaign – State Legislature
B24	Independent Expenditure Campaign – Mayor
B25	Independent Expenditure Campaign – Local/Municipal/Regional

Ballot Initiative Division

Public Affairs/Issue Advocacy Division

Miscellaneous Division

TELEVISION

Candidate Division

C01	For Presidential Primary
C02	For U.S. Senate
C03	For U.S. House of Representatives
C04	For State Legislature
C05	For Down-ballot Statewide
C06	For Governor
C07	For Local/Municipal/Regional
C08	For Mayor
C09	For PAC/Super PAC
C10	Bilingual/Multilingual/Foreign Language
C11	Best Use of Humor
C12	Best Use of Negative or Contrast
C13	Best Use of Personality or Celebrity
C14	Independent Expenditure Campaign – Presidential Primary
C15	Independent Expenditure Campaign – U.S. House of Representatives
C16	Independent Expenditure Campaign – For Governor
C17	Independent Expenditure Campaign – For Down-ballot Statewide
C18	Independent Expenditure Campaign – State Legislature
C19	Independent Expenditure Campaign – Mayor
C20	Independent Expenditure Campaign – Local/Municipal/Regional
C21	Best Use of Targeting

Ballot Initiative Division

Public Affairs/Issue Advocacy Division

Miscellaneous

DIGITAL

Candidate Division

D01	Digital Advertising – Presidential Primary
D02	Digital Advertising – U.S. Senate
D03	Digital Advertising – U.S. House of Representatives
D04	Digital Advertising – For Governor
D05	Digital Advertising – State Legislature
D06	Digital Advertising – For Down-ballot Statewide
D07	Digital Advertising – Mayor
D08	Digital Advertising – Local/Municipal/Regional
D09	Digital Advertising – Best Use of Search Engine Marketing
D10	Digital Advertising – Best Use of Targeting
D11	Digital Advertising – Best Use of Digital Advertising for Acquisition
D12	Website – Presidential Primary
D13	Website – U.S. House of Representatives
D14	Website – For Governor
D15	Website – For Down-ballot Statewide
D16	Website – State Legislature
D17	Website – Mayor
D18	Website – Local/Municipal/Regional
D19	Bilingual/Multilingual/Foreign Language
D20	Best Use of Social Media
D21	Best Use of Video
D22	Best Use of a Meme
D23	Best Viral Campaign
D24	Best Use of Email Marketing (Non-Fundraising)
D25	Best Use of Humor
D26	Best Use of Negative or Contrast
D27	Best Use of Digital Audio
D28	Best Use of Social Media – Digital Acquisition Campaign
D29	Web Video
D30	Digital Creative – Stand Alone
D31	Digital Creative – Full Set
D32	Independent Expenditure Campaign – Presidential Primary
D33	Independent Expenditure Campaign – U.S. House of Representatives
D34	Independent Expenditure Campaign – For Governor
D35	Independent Expenditure Campaign – Statewide
D36	Independent Expenditure Campaign – State Legislature
D37	Independent Expenditure Campaign – For Down-ballot Statewide
D38	Independent Expenditure Campaign – Mayor
D39	Independent Expenditure Campaign – Local/Municipal/Regional

Ballot Initiative Division

Public Affairs/Issue Advocacy Division

Miscellaneous

PHONES

Candidate Division

E01	Automated Calls
E02	Live Calls
E03	Telephone Town Hall Call/Forum Call

Ballot Initiative Division

Public Affairs/Issue Advocacy Division

Miscellaneous Division

RADIO AND DIGITAL AUDIO

Candidate Division

F01	For Presidential Primary
F02	For U.S. House of Representatives
F03	For Governor
F04	For State Legislature
F05	For Statewide
F06	For Mayor
F07	For Local/Municipal/Regional
F08	For PAC/Super PAC
F09	Bilingual/Multilingual/Foreign Language
F10	Best Use of Humor
F11	Best Use of Negative or Contrast
F12	Independent Expenditure Campaign

Ballot Initiative Division

Public Affairs/Issue Advocacy Division

Miscellaneous Division

FUNDRAISING

G01	Best Use of Direct Mail
G02	Best Use of Email
G03	Best Use of Social Media
G04	Best Use of Website/Donation Page
G05	Best Use of a Landing Page for Digital Fundraising
G06	Best Use of a Mobile App for Digital Fundraising
G07	Best Use of Phones/SMS
G08	For Independent Committee, PAC or Super PAC
G09	For Non-Profit Organization/Trade Association
G10	Fundraising Event

NEWSPAPER

H01	Full Page
H02	Less Than Full Page
H03	Insert

COLLATERAL

I01	Billboard
I02	Door Hanger
I03	Logo & Branding
I04	Mass Transit/Bus Sign
I05	Most Original/Innovative Collateral Material – Democrat
I06	Most Original/Innovative Collateral Material – Republican
I07	Non-Mail Brochure
I08	Yard/Outdoor Sign

FIELD

J01	Field Program – Statewide
J02	Paid Field Program
J03	Field Program – Special Election
J04	Field Program – Local
J05	Field Program – Ballot Initiative
J06	GOTV – Special Election
J07	GOTV – Statewide
J08	GOTV – Local
J09	GOTV – Ballot Initiative
J10	Ballot Access – Petition Collection
J11	Grassroots Program – Public Affairs/Issue Advocacy
J12	Absentee/Early Voting Program
J13	Voter Registration Program
J14	Voter ID Program
J15	Walk/Handout Piece
J16	Best Use of Analytics

STUDENT

K01

Best Campaign Plan

SHOULDA, WOULDA, COULDA

L01	Best Use of Direct Mail
L02	Best Use of Television
L03	Best Use of Digital
L04	Best Use of Phones
L05	Best Fundraising Effort
L06	Best Use of Radio
L07	Best Use of Newspaper
L08	Best Use of Collateral

TECHNOLOGY, DATA AND ANALYTICS

M01	Best Ad Technology Innovation
M02	Best Innovation for Voter Targeting
M03	Best Fundraising Technology
M04	Best Use of Mobile Technology
M05	Best Use of Data Analytics/Machine Learning (Non-Fundraising)
M06	Best Use of Data Analytics/Machine Learning (Online Fundraising)
M07	Best Use of New Digital Technology
M08	Best Use of Polling Research – Federal
M09	Best Use of Polling Research – State
M10	Best Use of Polling Research – Local
M11	Best Use of Polling Research – Ballot Initiative

INTERNATIONAL

For more information on the Americas and U.S. Territories Division, please click here!

O01	Digital / Social Media Campaign
O02	Campaign Video (TV Spot or Web Video)
O03	Best Outdoor Advertising Campaign
O04	Phone / SMS / WhatsApp Campaign

A10	Direct Mail Campaign
A11	Digital Campaign
A12	Best PAC Campaign
A13	Best in Show

A14	Phone Campaign
A15	Radio Campaign
A16	Fundraising Campaign
A17	Field Campaign
A18	Best New and Unusual Tactic
A19	Best Data Analytics Solution
A20	Best Use of Data Analytics/Machine Learning
A21	Best Media Buying Plan that Moved the Needle

B31	For National
B32	For Statewide
B33	For PAC/Trade Association

B34	Best Use of Opposition Research
B35	Best Use of Generative AI

C24	For National
C25	For Statewide
C26	For Local

POLLIE CATEGORIES

OVERALL

DIRECT MAIL

TELEVISION

DIGITAL

PHONES

RADIO AND DIGITAL AUDIO

FUNDRAISING

NEWSPAPER

COLLATERAL

FIELD

STUDENT

SHOULDA, WOULDA, COULDA

TECHNOLOGY, DATA AND ANALYTICS

INTERNATIONAL

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