POLLIE CATEGORIES
For a PDF of all categories and descriptions, please click here!
For a PDF of the Americas and U.S. Territories categories and descriptions, please click here!
Overall Campaign Series
Candidate Division
| A01 | Direct Mail Series |
| A02 | Television/Video Series |
| A03 | Digital/Online Series |
| A04 | Best Use of Opposition Research Series |
| A05 | Best Field/GOTV Series |
| A06 | Best Fundraising Series |
| A07 | Best Dialing & Texting Tools Series |
| A08 | Best Radio/Digital Audio Series |
| A09 | Best Independent Expenditure Series |
| A10 | Best in Show Series |
Non-Candidate Division
Direct Mail
Candidate Division
| B01 | For U.S. Senate |
| B02 | For U.S. House of Representatives |
| B03 | For Governor |
| B04 | For State Legislature |
| B05 | For Down-Ballot Statewide |
| B06 | For Mayoral |
| B07 | For Local/Municipal/Regional |
| B08 | For PAC/Super PAC |
| B09 | For Organization |
| B10 | Bilingual/Multilingual/Foreign Language |
| B11 | Early Voting/Absentee Ballot/Vote-by-Mail |
| B12 | Best Use of Humor |
| B13 | Best Use of Negative or Contrast |
| B14 | Best Use of Illustration or Photography |
| B15 | Best Use of Social Pressure |
| B16 | Best Use of Targeting |
| B17 | Best Use of Slate Mail |
| B18 | GOTV |
| B19 | Independent Expenditure Campaign – U.S. Senate |
| B20 | Independent Expenditure Campaign – U.S. House of Representatives |
| B21 | Independent Expenditure Campaign – For Governor |
| B22 | Independent Expenditure Campaign – State Legislature |
| B23 | Independent Expenditure Campaign – For Down-Ballot Statewide |
| B24 | Independent Expenditure Campaign – Mayoral |
| B25 | Independent Expenditure Campaign – Local/Municipal/Regional |
Non-Candidate Division
Open Division
Television
Candidate Division
| C01 | For U.S. Senate |
| C02 | For U.S. House of Representatives |
| C03 | For Governor |
| C04 | For State Legislature |
| C05 | For Down-Ballot Statewide |
| C06 | For Mayoral |
| C07 | For Local/Municipal/Regional |
| C08 | For PAC/Super PAC |
| C09 | For Organization |
| C10 | Bilingual/Multilingual/Foreign Language |
| C11 | Best Use of Humor |
| C12 | Best Use of Negative or Contrast |
| C13 | Best Use of Personality or Celebrity |
| C14 | Best Use of Testimonial |
| C15 | Independent Expenditure Campaign – U.S. Senate |
| C16 | Independent Expenditure Campaign – U.S. House of Representatives |
| C17 | Independent Expenditure Campaign – For Governor |
| C18 | Independent Expenditure Campaign – State Legislature |
| C19 | Independent Expenditure Campaign – For Down-Ballot Statewide |
| C20 | Independent Expenditure Campaign – Mayoral |
| C21 | Independent Expenditure Campaign – Local/Municipal/Regional |
| C22 | Best Use of Targeting |
Non-Candidate Division
Open Division
Digital
Candidate Division
| D01 | Digital Advertising – U.S. Senate |
| D02 | Digital Advertising – U.S. House of Representatives |
| D03 | Digital Advertising – For Governor |
| D04 | Digital Advertising – State Legislature |
| D05 | Digital Advertising – For Down-Ballot Statewide |
| D06 | Digital Advertising – For Mayoral |
| D07 | Digital Advertising – Local/Municipal/Regional |
| D08 | Digital Advertising – Best Use of Search Engine Marketing |
| D09 | Digital Advertising – Best Use of Targeting |
| D10 | Digital Advertising – Best Use of Digital Advertising for Acquisition |
| D11 | Website – U.S. Senate |
| D12 | Website – U.S. House of Representatives |
| D13 | Website – For Governor |
| D14 | Website – State Legislature |
| D15 | Website – For Down-Ballot Statewide |
| D16 | Website – Local/Municipal/Regional |
| D17 | Bilingual/Multilingual/Foreign Language |
| D18 | Best Use of Social Media |
| D19 | Best Use of Video |
| D20 | Best Use of a Meme |
| D21 | Best Viral Campaign |
| D22 | Best Use of Email Marketing (Non-Fundraising) |
| D23 | Best Use of Humor |
| D24 | Best Use of Negative or Contrast |
| D25 | Best Use of Social Media – Digital Acquisition Campaign |
| D26 | Web Video |
| D27 | Digital Creative – Stand Alone |
| D28 | Digital Creative – Full Set |
| D29 | Independent Expenditure Campaign – U.S. Senate |
| D30 | Independent Expenditure Campaign – U.S. House of Representatives |
| D31 | Independent Expenditure Campaign – For Governor |
| D32 | Independent Expenditure Campaign – State Legislature |
| D33 | Independent Expenditure – For Down-Ballot Statewide |
| D34 | Independent Expenditure Campaign – Mayoral |
| D35 | Independent Expenditure Campaign – Local/Municipal/Regional |
Non-Candidate Division
Open Division
Dialing and Texting Tools
Open Division
| E01 | Autodial/Live |
| E02 | Telephone Town Hall Call/Forum Call |
| E03 | Best Use of Mobile Application/Technology |
| E04 | Best Use of SMS |
| E05 | [NEW] Best Use of MMS |
| E06 | Best Use of Peer to Peer Texting |
Radio and Digital Audio
Candidate Division
| F01 | For Federal/Statewide |
| F02 | For State/Local |
| F03 | For PAC/Super PAC |
| F04 | Bilingual/Multilingual/Foreign Language |
| F05 | Best Use of Humor |
| F06 | Best Use of Negative or Contrast |
| F07 | Independent Expenditure Campaign |
Open Division
Fundraising
Open Division
| G01 | Best Use of Direct Mail |
| G02 | Best Use of Email |
| G03 | Best Use of Social Media |
| G04 | Best Use of Website/Landing Page |
| G05 | Best Use of Phones/SMS |
| G06 | For Independent Expenditure Committees |
Non-Candidate Division
-NEW- Print and Products
Open Division
| H01 | Full Page |
| H02 | Less Than Full Page |
| H03 | Insert |
| H04 | Billboard |
| H05 | Door Hanger |
| H06 | Logo & Branding |
| H07 | Most Original/Innovative Collateral Material |
| H08 | Non-Mail Brochure |
| H09 | Yard/Outdoor Sign |
| H10 | Best Merchandise |
Field
Open Division
| I01 | Paid Field Program |
| I02 | Field Program – Statewide |
| I03 | Field Program – Local |
| I04 | GOTV |
| I05 | Ballot Access – Petition Collection |
| I06 | Absentee/Early Voting Program |
| I07 | Voter Registration Program |
| I08 | Voter ID Program |
| I09 | Walk/Handout Piece |
| I10 | Best Use of Analytics |
| I11 | [NEW] Best Use of Organizing and Mobilization Technology |
Non-Candidate Division
Student
Open Division
| J01 | Best Campaign Plan |
Technology, Data and Analytics
Open Division
| K01 | Best Use of Technology Innovation |
| K02 | Best Use of Data & Analytics in Campaign Strategy (Non-Fundraising) |
| K03 | Best Use of Data & Analytics – Fundraising |
-NEW- Polling
Candidate Division
| L01 | [NEW] Polling for U.S. Senate |
| L02 | [NEW] Polling for U.S. House of Representatives |
| L03 | [NEW] Polling for Governor |
| L04 | [NEW] Polling for State Legislature |
| L05 | [NEW] Polling for Local/Municipal/Regional |
| L06 | [NEW] Polling for PAC/Super PAC |
Non-Candidate Division
-NEW- Artificial Intelligence
Open Division
| M01 | [NEW]Best Use of AI for Creative – Direct Mail |
| M02 | [NEW]Best Use of AI for Creative – Television |
| M03 | [NEW]Best Use of AI for Creative – Digital |
| M04 | [NEW]Best Use of AI in Polling & Public Opinion Research |
| M05 | [NEW]Best Use of AI-Driven Data Analytics |
| M06 | [NEW]Best AI-Enhanced Voter Engagement Strategy |
-NEW- Miscellaneous
Open Division
| N01 | Best New and Unusual Tactic |
| N02 | Best Media Buying Plan that Moved the Needle |
| N03 | [NEW] Best Unused Idea |
| N04 | [NEW] Best in Show – International |