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Categories

POLLIE CATEGORIES

For a PDF of all categories and descriptions, please click here!

For more information on the 2025 Americas and U.S. Territories Division, please click here!

OVERALL

Candidate Division
A01 Direct Mail Campaign (Democrat)
A02 Direct Mail Campaign (Republican)
A03 Television Campaign (Democrat)
A04 Television Campaign (Republican)
A05 Digital Campaign (Democrat)
A06 Digital Campaign (Republican)
A07 Best Use of Opposition Research (Democrat)
A08 Best Use of Opposition Research (Republican)
A09 Best in Show (Democrat)
A10 Best in Show (Republican)
A11 Best Field Campaign (Democrat)
A12 Best Field Campaign (Republican)
A13 Best Fundraising Campaign (Democrat)
A14 Best Fundraising Campaign (Republican)
A15 Best Phone Campaign (Democrat)
A16 Best Phone Campaign (Republican)
A17 Best Radio Campaign (Democrat)
A18 Best Radio Campaign (Republican)
Ballot Initiative Division
A19 Direct Mail Campaign
A20 Television Campaign
A21 Digital Campaign
A22 Best in Show
A23 Best Phone Campaign
A24 Best Radio Campaign
A25 Best Fundraising Campaign
Public Affairs/Issue Advocacy Division
A26 Direct Mail Campaign
A27 Digital Campaign
A28 Best PAC Campaign
A29 Best in Show
A30 Best Newspaper Campaign
A31 Best Phone Campaign
A32 Best Radio Campaign
A33 Best Television Campaign
A34 Best Fundraising Campaign
Miscellaneous Division
A35 Radio Campaign
A36 Fundraising Campaign
A37 Field Campaign
A38 Phone Campaign
A39 Best New and Unusual Tactic
A40 Best Data Analytics Solution
A41 Best Use of Data Analytics/Machine Learning
A42 Best Media Buying Plan that Moved the Needle

DIRECT MAIL

Candidate Division
B01 For President
B02 For Presidential Primary
B03 For U.S. Senate
B04 For U.S. House of Representatives
B05 For Governor
B06 For State Legislature
B07 For Down-Ballot Statewide
B08 For Mayor
B09 For Local/Municipal/Regional
B10 For PAC/Super PAC
B11 For Organization
B12 Bilingual/Multilingual/Foreign Language
B13 Early Voting/Absentee Ballot/Vote-by-Mail
B14 Best Use of Humor
B15 Best Use of Negative or Contrast
B16 Best Use of Illustration or Photography
B17 Best Use of Social Pressure
B18 Best Use of Targeting
B19 Best Use of Slate Mail
B20 GOTV
B21 Independent Expenditure Campaign – President
B22 Independent Expenditure Campaign – Presidential Primary
B23 Independent Expenditure Campaign – U.S. Senate
B24 Independent Expenditure Campaign – U.S. House of Representatives
B25 Independent Expenditure Campaign – For Governor
B26 Independent Expenditure Campaign – State Legislature
B27 Independent Expenditure Campaign – For Down-Ballot Statewide
B28 Independent Expenditure Campaign – Mayor
B29 Independent Expenditure Campaign – Local/Municipal/Regional
Ballot Initiative Division
B30 GOTV
B31 Best Use of Social Pressure
B32 Best Use of Negative or Contrast
B33 For Statewide
B34 For Local
B35 Bilingual/Multilingual/Foreign Language
Public Affairs/Issue Advocacy Division
B36 For National
B37 For Statewide
B38 For PAC/Trade Association
B39 For Local
Miscellaneous Division
B40 Best Use of Opposition Research
B41 Best Use of Generative AI

TELEVISION

Candidate Division
C01 For President
C02 For Presidential Primary
C03 For U.S. Senate
C04 For U.S. House of Representatives
C05 For Governor
C06 For State Legislature
C07 For Down-Ballot Statewide
C08 For Mayor
C09 For Local/Municipal/Regional
C10 For PAC/Super PAC
C11 Bilingual/Multilingual/Foreign Language
C12 Best Use of Humor
C13 Best Use of Negative or Contrast
C14 Best Use of Personality or Celebrity
C15 [New] Best Use of Testimonial
C16 Independent Expenditure Campaign – President
C17 Independent Expenditure Campaign – Presidential Primary
C18 Independent Expenditure Campaign – U.S. Senate
C19 Independent Expenditure Campaign – U.S. House of Representatives
C20 Independent Expenditure Campaign – For Governor
C21 Independent Expenditure Campaign – State Legislature
C22 Independent Expenditure Campaign – For Down-Ballot Statewide
C23 Independent Expenditure Campaign – Mayor
C24 Independent Expenditure Campaign – Local/Municipal/Regional
C25 Best Use of Targeting
Ballot Initiative Division
C26 For Statewide
C27 For Local
C28 Bilingual/Multilingual/Foreign Language
Public Affairs/Issue Advocacy Division
C29 For National
C30 For Statewide
C31 For Local
Miscellaneous
C32 [New] Best use of CTV targeting
C33 Best Use of Generative AI

DIGITAL

Candidate Division
D01 Digital Adverstising – President
D02 Digital Advertising – Presidential Primary
D03 Digital Advertising – U.S. Senate
D04 Digital Advertising – U.S. House of Representatives
D05 Digital Advertising – For Governor
D06 Digital Advertising – State Legislature
D07 Digital Advertising – For Down-Ballot Statewide
D08 Digital Advertising – Mayor
D09 Digital Advertising – Local/Municipal/Regional
D10 Digital Advertising – Best Use of Search Engine Marketing
D11 Digital Advertising – Best Use of Targeting
D12 Digital Advertising – Best Use of Digital Advertising for Acquisition
D13 Website – President
D14 Website – Presidential Primary
D15 Website – U.S. Senate
D16 Website – U.S. House of Representatives
D17 Website – For Governor
D18 Website – State Legislature
D19 Website – For Down-Ballot Statewide
D20 Website – Mayor
D21 Website – Local/Municipal/Regional
D22 Bilingual/Multilingual/Foreign Language
D23 Best Use of Social Media
D24 Best Use of Video
D25 Best Use of a Meme
D26 Best Viral Campaign
D27 Best Use of Email Marketing (Non-Fundraising)
D28 Best Use of Humor
D29 Best Use of Negative or Contrast
D30 Best Use of Digital Audio
D31 Best Use of Social Media – Digital Acquisition Campaign
D32 Web Video
D33 Digital Creative – Stand Alone
D34 Digital Creative – Full Set
D35 Independent Expenditure Campaign – Presidential
D36 Independent Expenditure Campaign – Presidential Primary
D37 Independent Expenditure Campaign – U.S. Senate
D38 Independent Expenditure Campaign – U.S. House of Representatives
D39 Independent Expenditure Campaign  – For Governor
D40 Independent Expenditure Campaign – State Legislature
D41 Independent Expenditure  – For Down-Ballot Statewide
D42 Independent Expenditure Campaign – Mayor
D43 Independent Expenditure Campaign – Local/Municipal/Regional
Ballot Initiative Division
D44 Digital Advertising
D45 Website
D46 Best Use of Social Media
D47 Web Video
D48 Digital Creative – Stand Alone
D49 Digital Creative – Full Set
Public Affairs/Issue Advocacy Division
D50 Digital Advertising
D51 Website
D52 Best Use of Email Marketing (Non-Fundraising)
D53 Best Use of Social Media
D54 Web Video
D55 Digital Creative – Stand Alone
D56 Digital Creative – Full Set
Miscellaneous
D57 [New] Best Use of Social Media Influencer
D58 Best Use of Generative AI

PHONES

Candidate Division
E01 Automated Calls
E02 Live Calls
E03 Telephone Town Hall Call/Forum Call
Ballot Initiative Division
E04 Live Calls
E05 Telephone Town Hall Call/Forum Call
Public Affairs/Issue Advocacy Division
E06 Patch-Through Program Autodial/Live
E07 Telephone Town Hall Call/Forum Calls
Miscellaneous Division
E08 Best Use of Mobile Application/Technology
E09 Best Use of SMS
E10 Best Use of Peer to Peer Texting

RADIO AND DIGITAL AUDIO

Candidate Division
F01 For President
F02 For Presidential Primary
F03 For U.S. Senate
F04 For U.S. House of Representatives
F05 For Governor
F06 For State Legislature
F07 For Mayor
F08 For Local/Municipal/Regional
F09 For PAC/Super PAC
F10 Bilingual/Multilingual/Foreign Language
F11 Best Use of Humor
F12 Best Use of Negative or Contrast
F13 Independent Expenditure Campaign
Miscellaneous Division
F14 Best Use of Radio
F15 [NEW] Best Use of Podcast (Audio or Video)

FUNDRAISING

G01 Best Use of Direct Mail
G02 Best Use of Email
G03 Best Use of Social Media
G04 Best Use of Website/Landing Page
G05 Best Use of a Mobile App for Digital Fundraising
G06 Best Use of Phones/SMS
G07 For Independent Committees, PACs or Super PACs
G08 For Non-Profit Organization/Trade Association
G09 Fundraising Event

NEWSPAPER

H01 Full Page
H02 Less Than Full Page
H03 Insert

COLLATERAL

I01 Billboard
I02 Door Hanger
I03 Logo & Branding
I04 Most Original/Innovative Collateral Material – Democrat
I05 Most Original/Innovative Collateral Material – Republican
I06 Non-Mail Brochure
I07 Yard/Outdoor Sign
I08 [New] Best Merchandise

FIELD

J01 Field Program – Statewide
J02 Paid Field Program
J03 Field Program – Local
J04 Field Program – Ballot Initiative
J05 GOTV – Statewide
J06 GOTV – Local
J07 GOTV – Ballot Initiative
J08 Ballot Access – Petition Collection
J09 Grassroots Program – Public Affairs/Issue Advocacy
J10 Absentee/Early Voting Program
J11 Voter Registration Program
J12 Voter ID Program
J13 Walk/Handout Piece
J14 Best Use of Analytics

STUDENT

K01 Best Campaign Plan

SHOULDA, WOULDA, COULDA

L01 Best Use of Direct Mail
L02 Best Use of Television
L03 Best Use of Digital
L04 Best Use of Phones
L05 Best Fundraising Effort
L06 Best Use of Radio
L07 Best Use of Newspaper
L08 Best Use of Collateral

TECHNOLOGY, DATA AND ANALYTICS

M01 Best Ad Technology Innovation
M02 Best Innovation for Voter Targeting
M03 Best Fundraising Technology
M04 Best Use of Mobile Technology
M05 Best Use of Data Analytics/Machine Learning (Non-Fundraising)
M06 Best Use of Data Analytics/Machine Learning (Online Fundraising)
M07 Best Use of New Digital Technology
M08 Best Use of Polling Research – Federal
M09 Best Use of Polling Research – State
M10 Best Use of Polling Research – Local
M11 Best Use of Polling Research – Ballot Initiative

INTERNATIONAL

For more information on the Americas and U.S. Territories Division, please click here!

O01 Digital / Social Media Campaign
O02 Campaign Video (TV Spot or Web Video)
O03 Best Outdoor Advertising Campaign
O04 Phone / SMS / WhatsApp Campaign

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