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Categories

POLLIE CATEGORIES

Please Note: Categories for Local, Mayoral and State Legislature may be found be in the Regional Division (N1 – N41 below).

For a PDF of all categories and descriptions, please click here!

For more information on the Regional Division, please click here!

For more information on the 2023 Americas and U.S. Territories Division, please click here!

OVERALL

Candidate Division
A01 Direct Mail Campaign – Democrat
A02 Direct Mail Campaign – Republican
A03 Television Campaign – Democrat
A04 Television Campaign – Republican
A05 Digital or Internet Campaign – Democrat
A06 Digital or Internet Campaign – Republican
A07 Phone Campaign – Democrat
A08 Phone Campaign – Republican
A09 Radio Campaign – Democrat
A10 Radio Campaign – Republican
A11 Fundraising Campaign – Democrat
A12 Fundraising Campaign – Republican
A13 Field Campaign – Democrat
A14 Field Campaign – Republican
A15 Best Use of Opposition Research – Democrat
A16 Best Use of Opposition Research – Republican
A17 Best in Show – Democrat
A18 Best in Show – Republican
Ballot Initiative Division
A19 Direct Mail Campaign
A20 Television Campaign
A21 Digital or Internet Campaign
A22 Phone Campaign
A23 Radio Campaign
A24 Fundraising Campaign
A25 Best in Show
Public Affairs/Issue Advocacy Division
A26 Direct Mail Campaign
A27 Television Campaign
A28 Digital or Internet Campaign
A29 Phone Campaign
A30 Radio Campaign
A31 Fundraising Campaign
A32 Newspaper Campaign
A33 Best PAC Campaign
A34 Best in Show
Miscellaneous Division
A35 Best New and Unusual Tactic
A36 Best Data Analytics Solution
A37 Best Use of Data Analytics/Machine Learning
A38 Best Media Buying Plan that Moved the Needle

DIRECT MAIL

Candidate Division
B01 For U.S. Senate – Democrat
B02 For U.S. Senate – Republican
B03 For U.S. House of Representatives – Democrat
B04 For U.S. House of Representatives – Republican
B05 For Governor – Democrat
B06 For Governor – Republican
B07 For Down-ballot Statewide
B08 For PAC/Super PAC
B09 For Organization
B10 Bilingual/Multilingual/Foreign Language
B11 Early Voting/Absentee Ballot/Vote-by-Mail
B12 Best Use of Humor
B13 Best Use of Negative or Contrast
B14 Best Use of Illustration or Photography
B15 Best Use of Social Pressure
B16 Best Use of Targeting
B17 Best Use of Slate Mail
B18 GOTV
B19 Independent Expenditure Campaign – U.S. Senate
B20 Independent Expenditure Campaign – U.S. House of Representatives
B21 Independent Expenditure Campaign – For Governor
B22 Independent Expenditure Campaign – For Down-ballot Statewide
Ballot Initiative Division
B23 GOTV
B24 Bilingual/Multilingual/Foreign Language
B25 Best Use of Negative or Contrast
Public Affairs/Issue Advocacy Division
B26 For National
B27 For PAC/Trade Association
Miscellaneous Division
B28 Best Use of Opposition Research

TELEVISION

Candidate Division
C01 For U.S. Senate – Democrat
C02 For U.S. Senate – Republican
C03 For U.S. House of Representatives – Democrat
C04 For U.S. House of Representatives -Republican
C05 For Special Election – U.S. Senate
C06 For Special Election – U.S. House of Representatives
C07 For Governor – Democrat
C08 For Governor – Republican
C09 For Down-ballot Statewide
C10 For PAC/Super PAC
C11 Bilingual/Multilingual/Foreign Language
C12 Best Use of Humor
C13 Best Use of Negative or Contrast
C14 Best Use of Personality or Celebrity
C15 Independent Expenditure Campaign – U.S. Senate
C16 Independent Expenditure Campaign – U.S. House of Representatives
C17 Independent Expenditure Campaign – For Governor
C18 Independent Expenditure Campaign – For Down-ballot Statewide
C19 Best Use of Targeting
Ballot Initiative Division
C20 Bilingual/Multilingual/Foreign Language
Public Affairs/Issue Advocacy Division
C21 For National

DIGITAL

Candidate Division
D01 Digital Advertising – U.S. Senate- Democrat
D02 Digital Advertising – U.S. Senate – Republican
D03 Digital Advertising – U.S. House of Representatives – Democrat
D04 Digital Advertising – U.S. House of Representatives – Republican
D05 Digital Advertising – Special Election – U.S. House of Representatives
D06 Digital Advertising – Special Election – U.S. Senate
D07 Digital Advertising – For Governor – Democrat
D08 Digital Advertising – For Governor – Republican
D09 Digital Advertising – For Down-ballot Statewide
D10 Digital Advertising – Best Use of Search Engine Marketing
D11 Digital Advertising – Best Use of Targeting
D12 Digital Advertising – Best Use of Digital Advertising for Acquisition
D13 Website – U.S. Senate – Democrat
D14 Website – U.S. Senate – Republican
D15 Website – U.S. House of Representatives – Democrat
D16 Website – U.S. House of Representatives – Republican
D17 Website – For Governor – Democrat
D18 Website – For Governor – Republican
D19 Website – For Down-ballot Statewide
D20 Bilingual/Multilingual/Foreign Language
D21 Best Use of Social Media
D22 Best Use of Video
D23 Best Use of a Meme
D24 Best Viral Campaign
D25 Best Use of Email Marketing (Non-Fundraising)
D26 Best Use of Humor
D27 Best Use of Negative or Contrast
D28 Best Use of Digital Audio
D29 Best Use of Social Media – Digital Acquisition Campaign
D30 Web Video
D31 Digital Creative – Stand Alone
D32 Digital Creative – Full Set
D33 Independent Expenditure Campaign – U.S. Senate
D34 Independent Expenditure Campaign – U.S. House of Representatives
D35 Independent Expenditure Campaign – For Governor
D36 Digital Independent Expenditure – For Down-ballot Statewide
Ballot Initiative Division
D37 Digital Advertising
D38 Website
D39 Best Use of Social Media
D40 Web Video
D41 Digital Creative – Stand Alone
D42 Digital Creative – Full Set
Public Affairs/Issue Advocacy Division
D43 Digital Advertising
D44 Website
D45 Best Use of Email Marketing (Non-Fundraising)
D46 Best Use of Internet Radio
D47 Web Video
D48 Digital Creative – Stand Alone
D49 Digital Creative – Full Set

PHONES

Candidate Division
E01 Automated Calls
E02 Live Calls
E03 Telephone Town Hall Call/Forum Call
Ballot Initiative Division
E04 Live Calls
E05 Telephone Town Hall Call/Forum Call
Public Affairs/Issue Advocacy Division
E06 Patch-Through Program Autodial/Live
E07 Telephone Town Hall Call/Forum Calls
Miscellaneous Division
E08 Best Use of Mobile Application/Technology
E09 Best Use of SMS
E10 Best Use of Peer to Peer Texting

RADIO AND DIGITAL AUDIO

Candidate Division
F01 For U.S. Senate
F02 For U.S. House of Representatives
F03 For Governor
F04 For PAC/Super PAC
F05 Bilingual/Multilingual/Foreign Language
F06 Best Use of Humor
F07 Best Use of Negative or Contrast
F08 Independent Expenditure Campaign
Ballot Initiative Division
F9 Best Use of Radio
Public Affairs/Issue Advocacy Division
F10
Best Use of Radio
Miscellaneous Division
F11 Best Use of Digital Audio

FUNDRAISING

G01 Best Use of Direct Mail
G02 Best Use of Email
G03 Best Use of Social Media
G04 Best Use of Website/Donation Page
G05 Best Use of a Landing Page for Digital Fundraising
G06 Best Use of a Mobile App for Digital Fundraising
G07 Best Use of Phones/SMS
G08 For Independent Committee, PAC or Super PAC
G09 For Non-Profit Organization/Trade Association
G10 Fundraising Event

NEWSPAPER

H01 Full Page
H02 Less Than Full Page
H03 Insert

COLLATERAL

I01 Billboard
I02 Door Hanger
I03 Logo
I04 Mass Transit/Bus Sign
I05 Most Original/Innovative Collateral Material – Democrat
I06 Most Original/Innovative Collateral Material – Republican
I07 Non-Mail Brochure
I08 Yard/Outdoor Sign

FIELD

J01 Paid Field Program
J02 Field Program – Special Election
J03 Field Program – Ballot Initiative
J04 GOTV – Special Election
J05 GOTV – Ballot Initiative
J06 Ballot Access – Petition Collection
J07 Grassroots Program – Public Affairs/Issue Advocacy
J08 Absentee/Early Voting Program
J09 Voter Registration Program
J10 Voter ID Program
J11 Walk/Handout Piece
J12 Best Use of Analytics

STUDENT

K01 Best Campaign Plan

SHOULDA, WOULDA, COULDA

L01 Best Use of Direct Mail
L02 Best Use of Television
L03 Best Use of Digital/Internet
L04 Best Use of Phones
L05 Best Fundraising Effort
L06 Best Use of Radio
L07 Best Use of Newspaper
L08 Best Use of Collateral

TECHNOLOGY

M01 Best Ad Technology Innovation
M02 Best Innovation for Voter Targeting
M03 Best Fundraising Technology
M04 Best Use of Mobile Technology
M05 Best Use of Data Analytics/Machine Learning (Non-Fundraising)
M06 Best Use of Data Analytics/Machine Learning in Online Fundraising
M07 Best Use of New Digital Technology

INTERNATIONAL

For more information on the Americas and U.S. Territories Division, please click here!

O01 Digital / Social Media Campaign
O02 Campaign Video (TV Spot or Web Video)
O03 Best Outdoor Advertising Campaign
O04 Phone / SMS / WhatsApp Campaign

REGIONAL DIVISION

For more information on the Regional Division, please click here!

OVERALL

N01 Best Use of Direct Mail – Small Budget Campaign (<$1 million)
N02 Best Use of Television – Small Budget Campaign (<$1 million)
N03 Best Use of Digital/Internet – Small Budget Campaign (<$1 million)
N04 Best Use of Phones/Text – Small Budget Campaign (<$1 million)
N05 Best Fundraising Effort – Small Budget Campaign (<$1 million)
N06 Best Use of Radio – Small Budget Campaign (<$1 million)
N07 Best Use of Newspaper – Small Budget Campaign (<$1 million)
N08 Best Use of Collateral – Small Budget Campaign (<$1 million)

CANDIDATE DIVISION

N09 Direct Mail – For State Legislature – Democrat
N10 Direct Mail – For State Legislature – Republican
N11 Direct Mail – For Local/Municipal/Mayoral – Small Budget (<$1 million) - Democrat
N12 Direct Mail – For Local/Municipal/Mayoral – Small Budget (<$1 million) - Republican
N13 Direct Mail – For Local/Municipal/Mayoral
N14 Direct Mail – GOTV (Nonfederal)
N15 Direct Mail – Independent Expenditure Campaign – For State Legislature – Democrat
N16 Direct Mail – Independent Expenditure Campaign – For State Legislature – Republican
N17 Direct Mail – Independent Expenditure Campaign – For Local/Municipal/Mayoral – Small Budget (<$1 million) - Democrat
N18 Direct Mail – Independent Expenditure Campaign – For Local/Municipal/Mayoral – Small Budget (<$1 million) - Republican
N19 Direct Mail – Independent Expenditure Campaign – For Local/Municipal/Mayoral
N20 Television – For State Legislature – Democratic
N21 Television – For State Legislature – Republican
N22 Television – For Local/Municipal/Mayoral – Small Budget (<$1 million) - Democratic
N23 Television – For Local/Municipal/Mayoral – Small Budget (<$1 million) - Republican
N24 Television – For Local/Municipal/Mayoral
N25 Television – Independent Expenditure Campaign – For State Legislature
N26 Television – Independent Expenditure Campaign – For Local/Municipal/Mayoral – Small Budget (<$1 million)
N27 Television – Independent Expenditure Campaign – For Local/Municipal/Mayoral
N28 Digital Advertising – For State Legislature – Democrat
N29 Digital Advertising – For State Legislature – Republican
N30 Digital Advertising – For Local/Municipal/Mayoral – Small Budget (<$1 million) - Democrat
N31 Digital Advertising – For Local/Municipal/Mayoral – Small Budget (<$1 million) - Republican
N32 Digital Advertising – For Local/Municipal/Mayoral
N33 Website – For State Legislature
N34 Website – For Local/Municipal/Mayoral – Small Budget (<$1 million)
N35 Website – For Local/Municipal/Mayoral
N36 Digital Independent Expenditure – For State Legislature
N37 Digital Independent Expenditure – For Local/Municipal/Mayoral – Small Budget (<$1 million)
N38 Digital Independent Expenditure – For Local/Municipal/Mayoral
N39 Radio Advertisement – Non-Federal
N40 Field Program – Non-Federal
N41 Field – GOTV – Non-Federal
Tab 1Tab 2Tab 3Tab 4
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