All individuals and/or teams at for-profit and non-profit organizations including: sole practitioners, companies, agencies, PR and public affairs companies, associations, government and NGOs, and corporations. Vendors are also eligible to compete on behalf of their client(s). To be eligible for the 2025 competition, work entered must have been produced, aired, or screened between January 1, 2024 and December 31, 2024, with the exception of the Shoulda, Woulda, Coulda Division**. Entrants must be directly responsible for the design, creation and production of their submissions. With the exception of Student Awards, all submissions must be created by professionals on behalf of their clients. Non-professional submissions will not be accepted.

**Shoulda, Woulda, Coulda are classic political advertising pieces from any year, provided it has not previously won a Pollie, or made it to air.