The number of channels/devices/modes to reach voters continues to expand. What are agencies doing to make sense of the evolving media options? Where are they finding the right impressions with scale across devices? How is that scale changing with more viewing options. Where does data fit into all this? What’s this mean for the future? Discussion with 2 leading practitioners on these questions heading into 2022 and beyond.
https://theaapc.org/wp-content/uploads/2021/09/Layer-57.png 0 0 actualize https://theaapc.org/wp-content/uploads/2021/09/Layer-57.png actualize2022-01-06 08:51:402022-05-16 14:00:31Luncheon General Session: Harnessing Data to Reach Voters at Scale across all Screens