Direct mail today, more than ever, is an essential channel for political campaigns. But there can also be a lot of anxiety around it. You’ve gotten the calls: “My mother-in-law hasn’t received the mail. Did anyone get it?” “Did people receive two pieces on the same day?” “Did our last piece hit the mail on time?”

Mail tracking can take the anxiety out of campaign mail, both for you and your clients.

In this webinar, Dave Lewis, the President of SnailWorks, and a nationally recognized speaker on all things mail, will show you how to track your mail – it’s easier and more affordable than you may think. He’ll also share what kinds of reports you can expect and how to put them to use. We’ll discuss:

• The mechanics of mail tracking: how it works, how to track your mail, and the technical bits you and your team need to put it to work for you and your clients.
• How to use mail tracking to organize and monitor multiple vendors and campaigns: ensure that your vendors are delivering on their promises, and reassure your candidates and committees that you are meeting yours.
• Tips to master campaign mail even if you’re an old pro: understand the latest changes the Postal Service has implemented
• How you can use Informed Delivery to its full advantage: save big on postage and increase your mail’s reach

If you use direct mail in your campaigns (and you almost certainly do), do not miss this essential webinar.

Webinar courtesy of: