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Categories

POLLIE CATEGORIES

For a PDF of all categories and descriptions, please click here!

Overall Campaign Series

Candidate Division
A01 Direct Mail Series
A02 Television/Video Series
A03 Digital/Online Series
A04 Best Use of Opposition Research Series
A05 Best Field/GOTV Series
A06 Best Fundraising Series
A07 Best Dialing & Texting Tools Series
A08 Best Radio/Digital Audio Series
A09 Best Independent Expenditure Series
A10 Best in Show Series
Non-Candidate Division
A11 Direct Mail Series
A12 Television/Video Series
A13 Digital/Online Series
A14 Best Dialing & Texting Tools Series
A15 Best Radio/Digital Audio Series
A16 Best Fundraising Series
A17 Best in Show Series
A18 Best Ballot Initiative Series
A19 Best Organizational/Issue Advocacy Series
A20 Best PAC/Trade Association Series

Direct Mail

Candidate Division
B01 For U.S. Senate
B02 For U.S. House of Representatives
B03 For Governor
B04 For State Legislature
B05 For Down-Ballot Statewide
B06 For Mayoral
B07 For Local/Municipal/Regional
B08 For PAC/Super PAC
B09 For Organization
B10 Bilingual/Multilingual/Foreign Language
B11 Early Voting/Absentee Ballot/Vote-by-Mail
B12 Best Use of Humor
B13 Best Use of Negative or Contrast
B14 Best Use of Illustration or Photography
B15 Best Use of Social Pressure
B16 Best Use of Targeting
B17 Best Use of Slate Mail
B18 GOTV
B19 Independent Expenditure Campaign – U.S. Senate
B20 Independent Expenditure Campaign – U.S. House of Representatives
B21 Independent Expenditure Campaign – For Governor
B22 Independent Expenditure Campaign – State Legislature
B23 Independent Expenditure Campaign – For Down-Ballot Statewide
B24 Independent Expenditure Campaign – Mayoral
B25 Independent Expenditure Campaign – Local/Municipal/Regional
Non-Candidate Division
B26 GOTV
B27 Best Use of Social Pressure
B28 Best Use of Negative or Contrast
B29 Bilingual/Multilingual/Foreign Language
B30 For National
B31 For Statewide
B32 For PAC/Trade Association
B33 For Local
Open Division
B34 Best Use of Research

Television

Candidate Division
C01 For U.S. Senate
C02 For U.S. House of Representatives
C03 For Governor
C04 For State Legislature
C05 For Down-Ballot Statewide
C06 For Mayoral
C07 For Local/Municipal/Regional
C08 For PAC/Super PAC
C09 For Organization
C10 Bilingual/Multilingual/Foreign Language
C11 Best Use of Humor
C12 Best Use of Negative or Contrast
C13 Best Use of Personality or Celebrity
C14 Best Use of Testimonial
C15 Independent Expenditure Campaign – U.S. Senate
C16 Independent Expenditure Campaign – U.S. House of Representatives
C17 Independent Expenditure Campaign – For Governor
C18 Independent Expenditure Campaign – State Legislature
C19 Independent Expenditure Campaign – For Down-Ballot Statewide
C20 Independent Expenditure Campaign – Mayoral
C21 Independent Expenditure Campaign – Local/Municipal/Regional
C22 Best Use of Targeting
Non-Candidate Division
C23 Bilingual/Multilingual/Foreign Language
C24 For National
C25 For Statewide
C26 For Local
Open Division
C27 Best use of CTV targeting

Digital

Candidate Division
D01 Digital Advertising – U.S. Senate
D02 Digital Advertising – U.S. House of Representatives
D03 Digital Advertising – For Governor
D04 Digital Advertising – State Legislature
D05 Digital Advertising – For Down-Ballot Statewide
D06 Digital Advertising – For Mayoral
D07 Digital Advertising – Local/Municipal/Regional
D08 Digital Advertising – Best Use of Search Engine Marketing
D09 Digital Advertising – Best Use of Targeting
D10 Digital Advertising – Best Use of Digital Advertising for Acquisition
D11 Website – U.S. Senate
D12 Website – U.S. House of Representatives
D13 Website – For Governor
D14 Website – State Legislature
D15 Website – For Down-Ballot Statewide
D16 Website – Local/Municipal/Regional
D17 Bilingual/Multilingual/Foreign Language
D18 Best Use of Social Media
D19 Best Use of Video
D20 Best Use of a Meme
D21 Best Viral Campaign
D22 Best Use of Email Marketing (Non-Fundraising)
D23 Best Use of Humor
D24 Best Use of Negative or Contrast
D25 Best Use of Social Media – Digital Acquisition Campaign
D26 Web Video
D27 Digital Creative – Stand Alone
D28 Digital Creative – Full Set
D29 Independent Expenditure Campaign – U.S. Senate
D30 Independent Expenditure Campaign – U.S. House of Representatives
D31 Independent Expenditure Campaign  – For Governor
D32 Independent Expenditure Campaign – State Legislature
D33 Independent Expenditure  – For Down-Ballot Statewide
D34 Independent Expenditure Campaign – Mayoral
D35 Independent Expenditure Campaign – Local/Municipal/Regional
Non-Candidate Division
D36 Digital Advertising – Ballot Initiative
D37 Digital Advertising – Issue Advocacy
D38 Website
D39 Best Use of Social Media
D40 Web Video – Ballot Initiative
D41 Web Video – Issue Advocacy
D42 Digital Creative – Stand Alone
D43 Digital Creative – Full Set
D44 Best Use of Email Marketing (Non-Fundraising)
Open Division
D45 [NEW] Best Influencer / Organic Social

Dialing and Texting Tools

Open Division
E01 Autodial/Live
E02 Telephone Town Hall Call/Forum Call
E03 Best Use of Mobile Application/Technology
E04 Best Use of SMS
E05 [NEW] Best Use of MMS
E06 Best Use of Peer to Peer Texting

Radio and Digital Audio

Candidate Division
F01 For Federal/Statewide
F02 For State/Local
F03 For PAC/Super PAC
F04 Bilingual/Multilingual/Foreign Language
F05 Best Use of Humor
F06 Best Use of Negative or Contrast
F07 Independent Expenditure Campaign
Open Division
F08 Best Use of Radio/Digital Audio
F09 [NEW] Best Use of Podcast Sponsorship or Appearance

Fundrasing

Open Division
G01 Best Use of Direct Mail
G02 Best Use of Email
G03 Best Use of Social Media
G04 Best Use of Website/Landing Page
G05 Best Use of Phones/SMS
G06 For Independent Expenditure Committees
Non-Candidate Division
G07 For Non-Profit Organization/Trade Association

-NEW- Print and Products

Open Division
H01 Full Page
H02 Less Than Full Page
H03 Insert
H04 Billboard
H05 Door Hanger
H06 Logo & Branding
H07 Most Original/Innovative Collateral Material
H08 Non-Mail Brochure
H09 Yard/Outdoor Sign
H10 Best Merchandise

Field

Open Division
I01 Paid Field Program
I02 Field Program – Statewide
I03 Field Program – Local
I04 GOTV
I05 Ballot Access – Petition Collection
I06 Absentee/Early Voting Program
I07 Voter Registration Program
I08 Voter ID Program
I09 Walk/Handout Piece
I10 Best Use of Analytics
I11 [NEW] Best Use of Organizing and Mobilization Technology
Non-Candidate Division
I12 Grassroots Program – Issue Advocacy

Student

Open Division
J01 Best Campaign Plan

Technology, Data and Analytics

Open Division
K01 Best Use of Technology Innovation
K02 Best Use of Data & Analytics in Campaign Strategy (Non-Fundraising)
K03 Best Use of Data & Analytics – Fundraising

-NEW- Polling

Candidate Division
L01 [NEW] Polling for U.S. Senate
L02 [NEW] Polling for U.S. House of Representatives
L03 [NEW] Polling for Governor
L04 [NEW] Polling for State Legislature
L05 [NEW] Polling for Local/Municipal/Regional
L06 [NEW] Polling for PAC/Super PAC
Non-Candidate Division
L07 [NEW] Polling for Ballot Initiative
L08 [NEW] Polling for Issue Advocacy

-NEW- Artificial Intelligence

Open Division
M01 [NEW]Best Use of AI for Creative – Direct Mail
M02 [NEW]Best Use of AI for Creative – Television
M03 [NEW]Best Use of AI for Creative – Digital
M04 [NEW]Best Use of AI in Polling & Public Opinion Research
M05 [NEW]Best Use of AI-Driven Data Analytics
M06 [NEW]Best AI-Enhanced Voter Engagement Strategy

-NEW- Miscellaneous

Open Division
N01 Best New and Unusual Tactic
N02 Best Media Buying Plan that Moved the Needle
N03 [NEW] Best Unused Idea
N04 [NEW] Best in Show – International

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CODE OF ETHICS

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NETWORKING

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RECOGNITION & AWARDS

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