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2022 CA Regional

Name: General Session: Getting the Most from your Digital and TV Ad Spend
Start: 2022-06-28T14:45:00+00:00
End: 2022-06-28T15:30:00+00:00

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2022 CA Regional

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June 2022

Mon 27

June 27, 2022 @ 6:00 pm - 8:00 pm

Joint Reception with the Sacramento Press Club

Cafeteria 15L

Tue 28

June 28, 2022 @ 8:00 am - 9:00 am

Breakfast & Registration

All sessions will take place at the Sheraton Grand Sacramento Hotel, Magnolia Ballroom

Tue 28

June 28, 2022 @ 9:00 am - 10:00 am

General Session: Deep Dive into the June Primary

Join targeting experts as we take a deep dive into the California June primary results. What were the biggest surprises? Did redistricting bring real change, or more of the same? Did we see new power players emerge?

Tue 28

June 28, 2022 @ 10:00 am - 10:30 am

Break & Exhibitor Networking

Tue 28

June 28, 2022 @ 10:30 am - 10:45 am

General Session: Understanding CA Voter Sentiment with AI-Driven Data

Tue 28

June 28, 2022 @ 10:45 am - 11:45 am

General Session: Building a Thriving Consulting Business

Successful consultants will discuss their best business decisions and biggest mistakes, must-haves for any consultant, and opportunities in California in the 2024 cycle.

Tue 28

June 28, 2022 @ 11:50 am - 12:00 pm

General Session: The Direct Mail Effect in California and Beyond

Hear from United States Postal Service Direct Mail expert Brenda Manos about the role direct mail played in the California primaries. Plus, learn about new research released by USPS, which highlights key insights and recommendations for targeting and engaging voters for future elections.

Tue 28

June 28, 2022 @ 12:15 pm - 1:15 pm

Luncheon: The New California Legislature

A panel of top journalists will take a look at the changes in the California legislature. With a third of the legislature terming out, will we see a new policy agenda? Who are the rising stars? Who will win key leadership positions?

Tue 28

June 28, 2022 @ 1:30 pm - 2:15 pm

General Session: Best Practices in Targeting California’s Multicultural Electorate

Learn from consultants who have spent decades effectively targeting and persuading segments of the electorate with examples of the best digital, TV, mail, phones and field operations.

Tue 28

June 28, 2022 @ 2:15 pm - 2:30 pm

Best Practices in Ethical Creative

Get insight on citations that should be presented when running campaign ads and what to avoid in order to ensure your strategy remains ethical.

Tue 28

June 28, 2022 @ 2:30 pm - 2:45 pm

Break & Exhibitor Networking

Tue 28

June 28, 2022 @ 2:45 pm - 3:30 pm

General Session: Getting the Most from your Digital and TV Ad Spend

Seasoned media buyers and experts will discuss how to allocate resources to reach your target voters, and the different strategies for candidates, independent expenditures and ballot measures.

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2022 CA Regional

June 2022

Breakfast & Registration

Break & Exhibitor Networking

General Session: Building a Thriving Consulting Business

Best Practices in Ethical Creative

Break & Exhibitor Networking

General Session: Getting the Most from your Digital and TV Ad Spend

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