9 events found.
2023 Southern Regional
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Opening General Session: A Look at the South’s Shifting Landscape
Hilton Cabana Miami BeachJoin this panel of experts who will discuss the evolving electoral landscape of Florida and Georgia. They will analyze the South’s shifting demographics and policy viewpoints and what these changes mean for campaigns moving forward.
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General Session: Targeting Diverse Voters: How to Appeal to a Multicultural Electorate
Hilton Cabana Miami BeachLearn from consultants who have spent decades effectively targeting and persuading segments of the electorate with examples of effective digital, TV, mail, phones and field operations.
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Break
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General Session: How to Successfully Advise Your Clients and Remain in Bounds
Hilton Cabana Miami BeachHave you ever had a client that wanted to push the boundaries of ethical campaigning? How do you balance their expectations and your role in advising them to campaign responsibly? Learn from experienced consultants who will discuss the balance between educating clients on the ethics of email fundraising, texting, targeting and more.
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Luncheon & General Session: Lessons Learned & Looking Ahead to 2024
Hilton Cabana Miami BeachTune in as experts give an overview of the lessons learned from the 2022 Midterms and discuss how we can apply them in our future campaigns. Where did the polling get it right, and what can we learn from it? This panel of consultants will look ahead at what we can expect southern states will […]
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General Session: Getting News Coverage for your State/Local Campaigns
Hilton Cabana Miami BeachTell your story effectively! Drive coverage on down ballot races through strong earned media and by shaping your communications strategy for smaller races.
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Break
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Closing General Session: Crossing the Digital Divide: How to Get the Most Out of Your Ad Spend
Hilton Cabana Miami BeachSeasoned media buyers and experts will discuss how to allocate resources to reach your target voters, and the different strategies for candidates, independent expenditures and ballot measures. Learn what to consider when developing your targeting plan and how campaigns can more strategically approach their media mix as a whole to deliver the win.