2023 Winning with Creative

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Microsoft Innovation & Policy Center Washington, D.C.

The Intersection Between Research and Creative (Part 1)

Microsoft Innovation & Policy Center Washington, D.C.

Top pollsters and media consultants will discuss the journey from public opinion research to audience segmentation to creative execution.  Learn how to develop messaging and scripts for a creative ad from a poll that tested well. 

Lunch & General Session: How to Create Culturally Competent Content

Microsoft Innovation & Policy Center Washington, D.C.

Whether you’re creating an ad for digital, tv, radio or direct mail, ensuring your target audience is represented appropriately is critical to the success of your campaign. Learn how to be strategic  when it comes to ad making with a culturally-attuned eye.

How to Create Media on a Low Budget

Microsoft Innovation & Policy Center Washington, D.C.

The panel will share insights on how to create content and messaging that reaches and resonates with voters and wins elections when working with a low budget.

The Continuum of Your Career Path in Political Creative

Microsoft Innovation & Policy Center Washington, D.C.

Ready to up your Creative game? Learn how to expand your experience and strategic skills within a political consulting firm and climb the career ladder in the Creative space from top players in the field.