8 events found.
2023 Winning with Creative
Events
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Microsoft Innovation & Policy Center Washington, D.C.
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How to Ensure Authenticity in Political Campaign Imagery
Microsoft Innovation & Policy Center Washington, D.C.Join us for an engaging seminar featuring highly experienced creative professionals as we delve into the critical aspects of selecting the ideal creative content for your political campaigns. In this session, we will explore the indispensable role of authenticity in content selection and its direct influence on the overall impact it has on your voters. […]
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The Intersection Between Research and Creative (Part 1)
Microsoft Innovation & Policy Center Washington, D.C.Top pollsters and media consultants will discuss the journey from public opinion research to audience segmentation to creative execution. Learn how to develop messaging and scripts for a creative ad from a poll that tested well.Â
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The Intersection Between Research and Creative (Part 2)
Microsoft Innovation & Policy Center Washington, D.C.Come up with an ad concept during a group exercise.
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Lunch & General Session: How to Create Culturally Competent Content
Microsoft Innovation & Policy Center Washington, D.C.Whether you’re creating an ad for digital, tv, radio or direct mail, ensuring your target audience is represented appropriately is critical to the success of your campaign. Learn how to be strategic when it comes to ad making with a culturally-attuned eye.
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Industry Perspective: USPS
Microsoft Innovation & Policy Center Washington, D.C. -
How to Create Media on a Low Budget
Microsoft Innovation & Policy Center Washington, D.C.The panel will share insights on how to create content and messaging that reaches and resonates with voters and wins elections when working with a low budget.
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The Continuum of Your Career Path in Political Creative
Microsoft Innovation & Policy Center Washington, D.C.Ready to up your Creative game? Learn how to expand your experience and strategic skills within a political consulting firm and climb the career ladder in the Creative space from top players in the field.