Agenda Event

Creative directors who have worked on successful political campaigns will offer their insights and best practices for crafting compelling and memorable creative that speaks to a candidate's values and messaging. Learn how to measure the impact of creative direction on voter engagement and turnout.

Where does one end and the other begin?  Why is it getting more difficult and costly to do these critical campaign functions?  Learn how to meet these challenges, stay compliant and within budget.

This session will spotlight the strategies and tactics followed by those who have been historically underrepresented in firms, political committees, and PACs to reveal how they “got in the door”. An experienced panel will share their personal stories and insights on how they navigated the industry, established a reputation, and built their businesses.