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General Session: The Future of TV Advertising: Why Linear & CTV/OTT Must Coexist To Win

May 18, 2022 @ 3:30 pm - 4:30 pm

Over the years TV has always been the shining star of political advertising while digital was a strong, but small, supporting actor.  Times are changing and with almost half of US households now either cord-cutters or cord-nevers, how will budgets shift for the 2022 cycle and beyond?  Explore who should own the CTV/OTT budget for campaigns, how smart CTV strategy can help reach voters, and where Linear TV is still king.  You’ll hear perspectives from both sides of the transaction on this hot topic!


May 18, 2022
3:30 pm - 4:30 pm
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