Fresh figures show that 54 percent of Americans have never or no longer subscribe to cable TV, according to a survey conducted by YouGov and The Trade Desk late last year. For the TV ecosystem, this is a significant threshold as more than half of American TV viewers are finding new ways to access content. So, what does this mean for your campaign strategy for this year’s midterms, and beyond? And, how can you create a complementary linear TV and Connected TV strategy to reach voters effectively? Tune in to learn how.
- Mike Hudkins, Senior Account Executive, The Trade Desk
- Erica Monteith, Senior Vice President, GMMB
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