In this Democrat only session, join the conversation with the D committees as plans for 2024 kick off. You won’t want to miss the insights on the maps, where teams are hiring, and where Dems think we can pick things up.

To remain competitive in this industry, consultants must be proactive in attracting new clients, establishing long-lasting relationships, and learning new business management skills. Hear the key strategies that veteran Republican consultants used to create successful businesses that continue to attract campaigns.

Top journalists will discuss the big trends heading into the 2024 election cycle, including the role of social media in driving news and the decline of local journalism.

A panel of experienced pollsters will provide an in-depth understanding of polling data and explore evolving polling methodologies.  They will also discuss the best use of polling data for messaging and strategy to achieve campaign success.

Attendees will gain insights into the reality and risks of using ChatGPT and AI/ML in the upcoming election cycle. Learn about the capabilities and limitations of ChaGPT and other AI/ML technologies, and how to best leverage these tools to achieve campaign goals while avoiding potential pitfalls.

Find out how innovative campaigns have successfully harnessed the power of social media influencers to reach new audiences and build support for their campaigns. Learn how to identify and partner with social media influencers who align with your candidate's values and messaging and the importance of building authentic relationships with influencers.

This session will explore and affirm how data usage in political advertising continues to evolve to more efficiently reach targeted voters and win elections.

Discover the practical strategies and tips for crafting and delivering successful business pitches that will help you win over clients. The session will cover various aspects of the pitching process, including how to get the meeting, conduct research, develop a strategy, create a compelling presentation, deliver the pitch and build strong client relationships that will […]

This session will explore strategies campaigns have used for bringing attention to state and local campaigns in areas where traditional news sources are no longer available.  Learn the earned media strategies that can be used when local press disappears that will reach voters and raise awareness about your candidate.

Creative directors who have worked on successful political campaigns will offer their insights and best practices for crafting compelling and memorable creative that speaks to a candidate's values and messaging. Learn how to measure the impact of creative direction on voter engagement and turnout.

Where does one end and the other begin?  Why is it getting more difficult and costly to do these critical campaign functions?  Learn how to meet these challenges, stay compliant and within budget.

This session will spotlight the strategies and tactics followed by those who have been historically underrepresented in firms, political committees, and PACs to reveal how they “got in the door”. An experienced panel will share their personal stories and insights on how they navigated the industry, established a reputation, and built their businesses.

Explore the fundamentals of profitability and practical strategies to ensure your firm is fairly compensated for its work. Discussion will include the importance of effective pitching, pricing strategies, and engaging resources to support the campaign.

Learn how political consultants can support non-partisan causes and initiatives. Gain an understanding about messaging that brings both parties to the table, how bipartisan legislation gets done and how to get out the vote out for those who identify as independent. 

Artificial Intelligence has recently reached a tipping point.  Instead of taking years to come to fruition, new advances are taking just months or weeks to affect our daily jobs and entire industries.  Don't worry that AI will take your job; worry that someone who uses AI better than you do will take your job!  Listen […]

Join a robust discussion of whether consultants bear some responsibility for restoring trust in democratic institutions. Veteran pollsters Celinda Lake and Ed Goeas, together with top consultants, will discuss America’s growing polarization and distrust of democracy and paths to restore trust.  Celinda and Ed will share insights from the respected nonpartisan Battleground Poll and their new book, […]