Founder, Executive Chairman and CEO- American Viewpoint

As American Viewpoint’s founder, Executive Chairman and CEO, Linda DiVall has provided effective strategies to both political and corporate clients for 30 years.

Linda has conducted research on behalf of the RGA, NRCC, NRSC, RNC as well as NRSC and NRCC IE efforts.  Her strategic insight has been utilized on policy issues of Social Security, Medicare, retirement security and healthcare as well as providing guidance to the GOP on strategies to counter the gender gap.

Linda is the pollster for the re-election campaigns of Senator Roy Blunt, Senator Johnny Isakson and Senator Kelly Ayotte.  She served as the pollster for Senator Jim Talent, Senator Fred Thompson, Senator Phil Gramm.

In 2015, Linda was selected by Governor John Kasich to be the pollster for his Super PAC, New Day for America where she conducted polling and focus groups in IA, NH, and SC.

American Viewpoint’s research and strategic direction have helped to elect over 50 Members of Congress.  Linda was the pollster for Speaker Newt Gingrich and currently is a frequent strategic analyst to House Leader John Boehner and the Republican House Conference.

Linda has been part of the polling team for every GOP Presidential candidate since 1988.

On the corporate and association front, Linda’s clients include Altria, Federation of American Hospitals, Jacksonville Jaguars, HCA, Public Notice, Renewable Fuels Association, PBS, Los Angeles Times, WellStar, AARP and American Automotive Policy Council.

During the 2012 election cycle, Linda conducted over 60 focus groups and dial testing sessions for corporate and political clients.

Linda has worked as consultant and analyst for CBS Election Night coverage since 1988, providing insight to Dan Rather, Bob Schieffer, Lesley Stahl, Diane Sawyer, Connie Chung and Katie Couric.  A frequent source for the national press, Linda has been a guest commentator for every major broadcast and cable news network, PBS, and C-Span. She has appeared numerous times on CBS’ “Face the Nation,” PBS’ “NewsHour with Jim Lehrer” and CNN’s “State of the Union with Candy Crowley.”

Linda is from Mt Prospect, IL in suburban Chicago and an honors graduate of Arizona State University.

“I hired Linda DiVall to be my pollster because I wanted a person of integrity and candor; a pollster I could count on to tell me exactly how I stood so our team could plan accordingly.  In an exceedingly difficult campaign cycle Linda’s data was right on target every step of the way and her strategic recommendations and ability to integrate with our entire campaign team served us well.  You can count on Linda to tell it like it is and anticipate the environment moving forward.”  – Senator Kelly Ayotte, R (NH)