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Agenda

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Conference Agenda

*Subject to change

All Days
Tue 18 April
Wed 19 April
Thu 20 April
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Today
Apr 2023

Tue 18
Tue, 18 April @ 10:00 am - 10:30 am

Registration

Tue, 18 April @ 10:30 am - 12:00 pm

USPS Listening Session: A Conversation with the Postal Service on Harnessing the Growing Impact of Direct Mail

Sponsored by: United States Postal Service

Join the United States Postal Service® to discuss the ways in which direct mail was used effectively this past election cycle and how to harness the growing impact of direct […]

Join the United States Postal Service® to discuss the ways in which direct mail was used effectively this past election cycle and how to harness the growing impact of direct mail for your next campaign. During the session, USPS will engage with AAPC members and also share insights from their newly released joint white paper with AAPC that includes insights from their 2022 Midterm Elections voter research, as well as comparisons to similar research conducted by the Postal Service following the 2020 National Elections, to provide an overview of what voters think about when viewing political advertising and a path to more effective and efficient use of direct mail as part of an integrated political campaign. Don’t miss out on this opportunity to be part of a conversation with the Postal Service and its dedicated direct mail experts.

Read More
Tue, 18 April @ 11:30 am - 4:30 pm

AAPC Foundation Golf Tournament

Tue, 18 April @ 12:00 pm - 1:00 pm

1st Timers & New Members Luncheon

Tue, 18 April @ 3:00 pm - 4:00 pm

Democratic Caucus

In this Democrat only session, join the conversation with the D committees as plans for 2024 kick off. You won’t want to miss the insights on the maps, where teams […]

In this Democrat only session, join the conversation with the D committees as plans for 2024 kick off. You won’t want to miss the insights on the maps, where teams are hiring, and where Dems think we can pick things up.

Read More
Speakers include:

Vriti Jain

DCCC

Deputy Executive Director for Strategic Messaging

Melissa Williams

Women Vote, EMILYs List

Executive Director

Tue, 18 April @ 3:00 pm - 4:00 pm

Republican Caucus

Tue, 18 April @ 4:30 pm - 5:30 pm

Happy Hour

Sponsored by: L2

Tue, 18 April @ 5:30 pm - 6:30 pm

Opening General Session: Covering the News in Today’s Environment

Top journalists will discuss the big trends heading into the 2024 election cycle, including the role of social media in driving news and the decline of local journalism.

Top journalists will discuss the big trends heading into the 2024 election cycle, including the role of social media in driving news and the decline of local journalism.

Read More
Speakers include:

Mike Shields

Convergence Media 

Founder and Partner

Ali Vitali

NBC News

Capitol Hill Correspondent

Maeve Reston

The Washington Post

National Political Reporter

Chris Stirewalt

The Dispatch

Contributing Editor

Marisa Lagos

KQED

Political Correspondent

Tue, 18 April @ 6:30 pm - 7:00 pm

40 Under 40 Awards Ceremony

Sponsored by: Ampersand, Cox Media, Effectv, Spectrum Reach

Tue, 18 April @ 7:00 pm - 8:00 pm

40 Under 40 Reception


Wed 19
Wed, 19 April @ 8:00 am - 8:30 am

Registration

Wed, 19 April @ 8:30 am - 9:30 am

Breakfast & Exhibitor Networking

Wed, 19 April @ 8:30 am - 9:30 am

General Session: Expert’s Guide to Getting the Most Out of Polling

A panel of experienced pollsters will provide an in-depth understanding of polling data and explore evolving polling methodologies.  They will also discuss the best use of polling data for messaging and […]

A panel of experienced pollsters will provide an in-depth understanding of polling data and explore evolving polling methodologies.  They will also discuss the best use of polling data for messaging and strategy to achieve campaign success.

Read More
Speakers include:

Brenda Gianiny

Axis Research, Inc.

President

Brett Loyd

The Bullfinch Group

President and CEO

Jill Normington

Normington, Petts & Associates

Partner

Rosa Mendoza

Global Strategy Group

Vice President, Account Management

Jim Ellis

Ellis Insight, LLC

President

Wed, 19 April @ 9:30 am - 10:20 am

Breakout: The First ChatGPT Election

Attendees will gain insights into the reality and risks of using ChatGPT and AI/ML in the upcoming election cycle. Learn about the capabilities and limitations of ChaGPT and other AI/ML […]

Attendees will gain insights into the reality and risks of using ChatGPT and AI/ML in the upcoming election cycle. Learn about the capabilities and limitations of ChaGPT and other AI/ML technologies, and how to best leverage these tools to achieve campaign goals while avoiding potential pitfalls.

Read More
Speakers include:

Vance Reavie

Junction AI

CEO

Dave Leichtman

Microsoft

Corporate Civic Responsibility at Microsoft

Kelly Gibson

Stronger Than Communications

Founder

Corey Mull

Tunnl

CTO

Wed, 19 April @ 9:30 am - 10:20 am

Breakout: Harnessing Social Media Influencers for Campaigns

Find out how innovative campaigns have successfully harnessed the power of social media influencers to reach new audiences and build support for their campaigns. Learn how to identify and partner […]

Find out how innovative campaigns have successfully harnessed the power of social media influencers to reach new audiences and build support for their campaigns. Learn how to identify and partner with social media influencers who align with your candidate's values and messaging and the importance of building authentic relationships with influencers.

Read More
Speakers include:

Ory Rinat

Urban Legend

CEO

Emma Ayad

Campaign Solutions

Client Services Manager

Jake Levy-Pollans

Trilogy Interactive

Vice President, Strategic Services

Natasha Smith

Berlin Rosen

Vice President

Todd Hawkins

Hawkins Mikita

Partner

Wed, 19 April @ 9:30 am - 10:20 am

Masterclass: The Emerging Role of Data and Intelligence in the New Age of Political Advertising

Sponsored by: Zeta Global

This session will explore and affirm how data usage in political advertising continues to evolve to more efficiently reach targeted voters and win elections.

This session will explore and affirm how data usage in political advertising continues to evolve to more efficiently reach targeted voters and win elections.

Read More
Speakers include:

Henri Makembe

Do Big Things 

CEO

Daniel Jester

GMMB

Partner

Brad Mont

Ax Media

President

Tina McCain

Zeta Global

EVP, Client Partnerships

Wed, 19 April @ 10:30 am - 11:20 am

Breakout: Art of the Pitch and Closing the Deal

Discover the practical strategies and tips for crafting and delivering successful business pitches that will help you win over clients. The session will cover various aspects of the pitching process, […]

Discover the practical strategies and tips for crafting and delivering successful business pitches that will help you win over clients. The session will cover various aspects of the pitching process, including how to get the meeting, conduct research, develop a strategy, create a compelling presentation, deliver the pitch and build strong client relationships that will keep them coming back.

Read More
Speakers include:

Linda DiVall

American Viewpoint

Founder, Executive Chairman and CEO

Raghu Devaguptapu

Left Hook

Partner

Jef Pollock

Global Strategy Group

Founding Partner & President

Wed, 19 April @ 10:30 am - 11:20 am

Breakout: Creative and Targeting Strategies for State and Local Campaigns

Sponsored by: Pubmatic

State and local campaigns’ smaller budgets make it challenging to compete for attention.  The panel will share insights on how to create compelling content and messaging on a budget that […]

State and local campaigns’ smaller budgets make it challenging to compete for attention.  The panel will share insights on how to create compelling content and messaging on a budget that reaches and resonates with voters and wins elections.

Read More
Speakers include:

Megan Hondl

Minnesota DFL Senate Caucus

Director

Terrance Woodbury

HIT Strategies

Founding Partner and CEO

Danny Laub

POOLHOUSE

Partner

Jon Black

Data Trust

CEO

Emily Hohman

StackAdapt

Sales Director

Wed, 19 April @ 10:30 am - 11:20 am

Masterclass: Google for Elections, Leveraging YouTube & Google to Connect with Voters

Sponsored by: Google

Join us for a deep dive on Google and YouTube ads best practices as well as key information to keep your clients and campaigns secure online.

Join us for a deep dive on Google and YouTube ads best practices as well as key information to keep your clients and campaigns secure online.

Read More
Wed, 19 April @ 11:30 am - 12:20 pm

Breakout: Strategies for Getting Press Coverage

This session will explore strategies campaigns have used for bringing attention to state and local campaigns in areas where traditional news sources are no longer available.  Learn the earned media […]

This session will explore strategies campaigns have used for bringing attention to state and local campaigns in areas where traditional news sources are no longer available.  Learn the earned media strategies that can be used when local press disappears that will reach voters and raise awareness about your candidate.

Read More
Speakers include:

Christina Bellantoni

USC

Professor of Professional Practice

Roger Salazar

ALZA Strategies

President

Matt Langston

Engage Right

Partner

Wed, 19 April @ 11:30 am - 12:20 pm

Breakout: Winning Elections with Good Creative

Creative directors who have worked on successful political campaigns will offer their insights and best practices for crafting compelling and memorable creative that speaks to a candidate’s values and messaging. […]

Creative directors who have worked on successful political campaigns will offer their insights and best practices for crafting compelling and memorable creative that speaks to a candidate's values and messaging. Learn how to measure the impact of creative direction on voter engagement and turnout.

Read More
Speakers include:

Chris Mottola

Chris Mottola Consulting, Inc.

Owner

Colleen McCulloch-Learch

KRC Research

President

Hunter Schwarz

Yellow Media

Founder

Christina Sheffey

Bully Pulpit Interactive

Group Creative Director, Managing Director

Gaby Cardenas

The Colibri Collective

Principal and CEO

Daniel Huey

Advoc8

Wed, 19 April @ 11:30 am - 12:20 pm

Masterclass: Maximize Your Ad Spend with Advanced TV Measurement and Activation

Sponsored by: MiQ

The television landscape continues to shift – how are you staying on top of the latest viewership trends, tech innovations, and targeting strategies? Join the MiQ masterclass on advanced TV planning, […]

The television landscape continues to shift - how are you staying on top of the latest viewership trends, tech innovations, and targeting strategies? Join the MiQ masterclass on advanced TV planning, activation, and measurement and discover how expert strategists approach the complex TV ecosystem, lessons learned from the midterms, and priorities for the 2023-2024 cycle.

Read More
Speakers include:

MacKenzie Pino

MiQ

Director of Politics and Advocacy

Erica Monteith

GMMB

Managing Director

Wed, 19 April @ 11:30 am - 12:20 pm

Breakout: Targeting, Polling and Audience Modeling

Where does one end and the other begin?  Why is it getting more difficult and costly to do these critical campaign functions?  Learn how to meet these challenges, stay compliant […]

Where does one end and the other begin?  Why is it getting more difficult and costly to do these critical campaign functions?  Learn how to meet these challenges, stay compliant and within budget.

Read More
Wed, 19 April @ 12:30 pm - 1:45 pm

Luncheon General Session: Crafting the Right Media Mix

A panel of experts will share how they navigate the changing media landscape to optimize spending in a multi-platform world to reach voters effectively. The session will also examine how […]

A panel of experts will share how they navigate the changing media landscape to optimize spending in a multi-platform world to reach voters effectively. The session will also examine how media is being consumed today and the trends shaping media consumption.

Read More
Speakers include:

Paul Winn

Smart Media Group

Managing Partner

Larry Huynh

Trilogy Interactive

Founder

Casey Bessette

Sage Media Planning & Placement, Inc.

Partner & Media Strategist

Kevin Fisher

The Trade Desk

GM, Business Development

Chris Gulugian

Cross Screen Media

Vice President, Enterprise Sales

Wed, 19 April @ 2:00 pm - 4:30 pm

Republican Caucus Session

Sponsored by: Holtzman Vogel

This closed-door Caucus session is a “one of a kind partisan political briefing” providing insights as we look ahead to the next election cycle.

This closed-door Caucus session is a “one of a kind partisan political briefing” providing insights as we look ahead to the next election cycle.

Read More
Speakers include:

Chris Winkelman

NRCC

Executive Director

Tim Edson

NRSC

Political Director

Nick Weinstein

RAGA

Political Director

Max Docksey

RSLC

Political Director

Wed, 19 April @ 2:00 pm - 4:30 pm

Democratic Caucus Session

Sponsored by: Assembly

In this Democratic only session, leaders of important independent organizations will discuss their role in the broader Democratic ecosystem and their areas of emphasis (time and money) to build momentum […]

In this Democratic only session, leaders of important independent organizations will discuss their role in the broader Democratic ecosystem and their areas of emphasis (time and money) to build momentum through 2024.  We will also explore what issues and messaging will continue to motivate Democratic voters as we buckle down and battle up!

Read More
Speakers include:

Niccara Campbell

Congressional Black Caucus PAC 

Senior Campaign and Political Advisor

Allyson Marcus

The Hub Project

Deputy Executive Director for Campaigns

Mayra Macías

Building Back Together

Chief Strategy Officer

Wed, 19 April @ 5:30 pm - 6:30 pm

Happy Hour

Sponsored by: MyCodeMedia

Wed, 19 April @ 7:00 pm - 8:30 pm

Hall of Fame & Campaign Excellence Ceremony & Celebration Dinner


Thu 20
Thu, 20 April @ 8:00 am - 8:45 pm

Registration

Thu, 20 April @ 8:45 am - 9:45 am

General Session: Breaking into the Insider’s Network

This session will spotlight the strategies and tactics followed by those who have been historically underrepresented in firms, political committees, and PACs to reveal how they “got in the door”. […]

This session will spotlight the strategies and tactics followed by those who have been historically underrepresented in firms, political committees, and PACs to reveal how they “got in the door”. An experienced panel will share their personal stories and insights on how they navigated the industry, established a reputation, and built their businesses.

Read More
Speakers include:

Missayr Boker

DCCC

Deputy Executive Director for Campaigns

Christine Fort

Holtzman Vogel

Partner

Colin Rogero

76 Words

Partner

Scott Simpson

Resonance Campaigns

Managing Partner

Moises Merino

MBA Public Affairs

President & CEO

Thu, 20 April @ 8:45 am - 9:45 pm

Breakfast & Exhibitor Networking

Thu, 20 April @ 10:00 am - 10:50 am

Breakout: The Changing Latino Electorate

Sponsored by: Televisa Univision

This session will examine the impact of the Latino vote in recent elections as well as key differences in voting among regional Latino populations, the factors and issues that determine […]

This session will examine the impact of the Latino vote in recent elections as well as key differences in voting among regional Latino populations, the factors and issues that determine Latino turnout and the first-time voters represented in the Latino population.

Read More
Speakers include:

Cesar Ybarra

FreedomWorks

VP of Policy

Gisel Aceves

DCCC

Constituency Media Director

Josh Ulibarri

Lake Research Partners

Partner

Carlos Sierra

Sierra Public Affairs

President

Christian Ulvert

EDGE Communications

Founder & President

Thu, 20 April @ 10:00 am - 10:50 am

Breakout: Branding to Build a Winning Campaign

Learn how to develop a brand strategy that “clicks” with voters and communicates your candidate’s message effectively. Explore the tools and strategies you need to help your candidate stand out […]

Learn how to develop a brand strategy that “clicks” with voters and communicates your candidate's message effectively. Explore the tools and strategies you need to help your candidate stand out in the most competitive races.

Read More
Speakers include:

Cody Hall

Full Focus Communications

Partner

Steve Miller

Kivvit

Chief Brand Strategist

James Fisfis

Pathfinder Strategic LLC

President

Pia Carusone

SKDK

Managing Director

Thu, 20 April @ 10:00 am - 10:50 am

Masterclass: OTT / CTV Advertising: Midterms Lessons Learned and 2023-24 Priorities

Sponsored by: Premion

CTV proved to be the essential channel for political advertisers to build a complete media strategy to reach and win over voters in the midterm elections as political advertisers spent […]

CTV proved to be the essential channel for political advertisers to build a complete media strategy to reach and win over voters in the midterm elections as political advertisers spent more on ad-supported streaming than previous cycles.

And streaming will remain a priority channel for reaching voters for the 2023-2024 cycle. Almost half (46 percent) of U.S. households are only reachable on streaming TV, according to MRI Simmons — and nearly 40 percent of daily TV time in the U.S. this year will be spent streaming, according to eMarketer.

Join the Premion roundtable featuring political operatives, buyers and experts from leading OTT platforms for a timely discussion on priorities and expectations with OTT / CTV campaign advertising in the 2023-24 cycle — as well as lessons learned from the midterms, and results from a new OTT political advertising survey.

Read More
Speakers include:

Keith Norman

Premion

Head of Political & Enterprise Sales

Paul Wescott

L2

Executive Vice President

Bill Redding

The New Media Firm

SVP, Digital and Data Director

Meredith Morton

Pinpoint Media

President

Thu, 20 April @ 11:00 am - 11:50 am

Breakout: Getting to Profitability and Avoid Getting Stiffed

Explore the fundamentals of profitability and practical strategies to ensure your firm is fairly compensated for its work. Discussion will include the importance of effective pitching, pricing strategies, and engaging […]

Explore the fundamentals of profitability and practical strategies to ensure your firm is fairly compensated for its work. Discussion will include the importance of effective pitching, pricing strategies, and engaging resources to support the campaign.

Read More
Speakers include:

Michelle Coyle

BGSD Strategies

President

Ryan Horn

Bullhorn Communications

President

Sonia Van Meter

Stanford Campaigns

Managing Director

Mark Harris

Cold Spark Media

Managing Partner

Camille Padilla

VODIUM

Co-Founder

Thu, 20 April @ 11:00 am - 11:50 am

Breakout: Winning Public Affairs and Advocacy Campaigns

Learn how political consultants can support non-partisan causes and initiatives. Gain an understanding about messaging that brings both parties to the table, how bipartisan legislation gets done and how to […]

Learn how political consultants can support non-partisan causes and initiatives. Gain an understanding about messaging that brings both parties to the table, how bipartisan legislation gets done and how to get out the vote out for those who identify as independent. 

Read More
Speakers include:

Elizabeth Hansell

Elevate Public Affairs

Principal

Christiana Purves

Laurens Group

President

Beth Miller

Miller Public Affairs Group

President & CEO

Hilda Delgado

Actum

Vice President=

Thu, 20 April @ 11:00 am - 11:50 am

Masterclass: Tried and NEW Digital Strategies to set your Campaign up for Success

Sponsored by: Causal iQ

Political campaigns have employed digital marketing strategies for years. But digital advertising channels have become increasingly sophisticated and innovative. With new offerings like in-game advertising recently emerging, we now have […]

Political campaigns have employed digital marketing strategies for years. But digital advertising channels have become increasingly sophisticated and innovative. With new offerings like in-game advertising recently emerging, we now have the capacity to identify, reach, and interact with individual voters. Join Causal IQ’s masterclass to hear what the experts have to say about setting your campaign up for success in the 2024 election cycle and beyond.

Read More
Speakers include:

Iwalani Camacho

Brunet-García Advertising

Senior Vice President Media

Blake Reynolds

Murphy Nasica

Partner & Director of Data & Analytics

Shannon Chatlos

Strategic Partners & Media, Inc

Partner

Shana Atwood

Causal IQ

Vice President of Strategic Planning

Jennifer Laing

RW Digital

VP, Operations

Thu, 20 April @ 11:00 am - 11:50 am

Living through the AI Inflection Point

Artificial Intelligence has recently reached a tipping point.  Instead of taking years to come to fruition, new advances are taking just months or weeks to affect our daily jobs and […]

Artificial Intelligence has recently reached a tipping point.  Instead of taking years to come to fruition, new advances are taking just months or weeks to affect our daily jobs and entire industries.  Don't worry that AI will take your job; worry that someone who uses AI better than you do will take your job!  Listen to understand where this technology is and where it's going.

Read More
Speakers include:

Michael Schader

AdImpact

CTO

Thu, 20 April @ 12:15 pm - 1:15 pm

Luncheon General Session: Can We Rebuild the Public’s Trust in Democracy?

Join a robust discussion of whether consultants bear some responsibility for restoring trust in democratic institutions. Veteran pollsters Celinda Lake and Ed Goeas, together with top consultants, will discuss America’s growing polarization […]

Join a robust discussion of whether consultants bear some responsibility for restoring trust in democratic institutions. Veteran pollsters Celinda Lake and Ed Goeas, together with top consultants, will discuss America’s growing polarization and distrust of democracy and paths to restore trust.  Celinda and Ed will share insights from the respected nonpartisan Battleground Poll and their new book, A Question of Respect.

Read More
Speakers include:

Celinda Lake

Lake Research Partners

President

Edward Goeas

The Tarrance Group

Founding Partner

Mo Elleithee

Georgetown University, Institute of Politics and Public Service

Executive Director

Jim Innocenzi

Sandler-Innocenzi, Inc.

Owner

Rebecca Pearcy

Bryson Gillette

Vice President

Thu, 20 April @ 1:30 pm - 5:00 pm

Choose Your Adventure

Thu, 20 April @ 6:00 pm - 7:00 pm

Pollie Winner’s Reception

Thu, 20 April @ 7:00 pm - 7:45 pm

Pollie Awards Ceremony

Thu, 20 April @ 8:00 pm - 10:00 pm

Pollie Awards After Party

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Today
10:00 am
Tue, April 18 @ 10:00 am - 10:30 am

Registration

10:30 am
Tue, April 18 @ 10:30 am - 12:00 pm

USPS Listening Session: A Conversation with the Postal Service on Harnessing the Growing Impact of Direct Mail

Sponsored by: United States Postal Service

Join the United States Postal Service® to discuss the ways in which direct mail was used effectively this past election cycle and how to harness the growing impact of direct […]

Join the United States Postal Service® to discuss the ways in which direct mail was used effectively this past election cycle and how to harness the growing impact of direct mail for your next campaign. During the session, USPS will engage with AAPC members and also share insights from their newly released joint white paper with AAPC that includes insights from their 2022 Midterm Elections voter research, as well as comparisons to similar research conducted by the Postal Service following the 2020 National Elections, to provide an overview of what voters think about when viewing political advertising and a path to more effective and efficient use of direct mail as part of an integrated political campaign. Don’t miss out on this opportunity to be part of a conversation with the Postal Service and its dedicated direct mail experts.

Read More
11:30 am
Tue, April 18 @ 11:30 am - 4:30 pm

AAPC Foundation Golf Tournament

12:00 pm
Tue, April 18 @ 12:00 pm - 1:00 pm

1st Timers & New Members Luncheon

3:00 pm
Tue, April 18 @ 3:00 pm - 4:00 pm

Democratic Caucus

In this Democrat only session, join the conversation with the D committees as plans for 2024 kick off. You won’t want to miss the insights on the maps, where teams […]

In this Democrat only session, join the conversation with the D committees as plans for 2024 kick off. You won’t want to miss the insights on the maps, where teams are hiring, and where Dems think we can pick things up.

Read More
Speakers include:

Vriti Jain

DCCC

Deputy Executive Director for Strategic Messaging

Melissa Williams

Women Vote, EMILYs List

Executive Director

Tue, April 18 @ 3:00 pm - 4:00 pm

Republican Caucus

4:30 pm
Tue, April 18 @ 4:30 pm - 5:30 pm

Happy Hour

Sponsored by: L2

5:30 pm
Tue, April 18 @ 5:30 pm - 6:30 pm

Opening General Session: Covering the News in Today’s Environment

Top journalists will discuss the big trends heading into the 2024 election cycle, including the role of social media in driving news and the decline of local journalism.

Top journalists will discuss the big trends heading into the 2024 election cycle, including the role of social media in driving news and the decline of local journalism.

Read More
Speakers include:

Mike Shields

Convergence Media 

Founder and Partner

Ali Vitali

NBC News

Capitol Hill Correspondent

Maeve Reston

The Washington Post

National Political Reporter

Chris Stirewalt

The Dispatch

Contributing Editor

Marisa Lagos

KQED

Political Correspondent

6:30 pm
Tue, April 18 @ 6:30 pm - 7:00 pm

40 Under 40 Awards Ceremony

Sponsored by: Ampersand, Cox Media, Effectv, Spectrum Reach

7:00 pm
Tue, April 18 @ 7:00 pm - 8:00 pm

40 Under 40 Reception

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Today
8:00 am
Wed, April 19 @ 8:00 am - 8:30 am

Registration

8:30 am
Wed, April 19 @ 8:30 am - 9:30 am

Breakfast & Exhibitor Networking

Wed, April 19 @ 8:30 am - 9:30 am

General Session: Expert’s Guide to Getting the Most Out of Polling

A panel of experienced pollsters will provide an in-depth understanding of polling data and explore evolving polling methodologies.  They will also discuss the best use of polling data for messaging and […]

A panel of experienced pollsters will provide an in-depth understanding of polling data and explore evolving polling methodologies.  They will also discuss the best use of polling data for messaging and strategy to achieve campaign success.

Read More
Speakers include:

Brenda Gianiny

Axis Research, Inc.

President

Brett Loyd

The Bullfinch Group

President and CEO

Jill Normington

Normington, Petts & Associates

Partner

Rosa Mendoza

Global Strategy Group

Vice President, Account Management

Jim Ellis

Ellis Insight, LLC

President

9:30 am
Wed, April 19 @ 9:30 am - 10:20 am

Breakout: The First ChatGPT Election

Attendees will gain insights into the reality and risks of using ChatGPT and AI/ML in the upcoming election cycle. Learn about the capabilities and limitations of ChaGPT and other AI/ML […]

Attendees will gain insights into the reality and risks of using ChatGPT and AI/ML in the upcoming election cycle. Learn about the capabilities and limitations of ChaGPT and other AI/ML technologies, and how to best leverage these tools to achieve campaign goals while avoiding potential pitfalls.

Read More
Speakers include:

Vance Reavie

Junction AI

CEO

Dave Leichtman

Microsoft

Corporate Civic Responsibility at Microsoft

Kelly Gibson

Stronger Than Communications

Founder

Corey Mull

Tunnl

CTO

Wed, April 19 @ 9:30 am - 10:20 am

Breakout: Harnessing Social Media Influencers for Campaigns

Find out how innovative campaigns have successfully harnessed the power of social media influencers to reach new audiences and build support for their campaigns. Learn how to identify and partner […]

Find out how innovative campaigns have successfully harnessed the power of social media influencers to reach new audiences and build support for their campaigns. Learn how to identify and partner with social media influencers who align with your candidate's values and messaging and the importance of building authentic relationships with influencers.

Read More
Speakers include:

Ory Rinat

Urban Legend

CEO

Emma Ayad

Campaign Solutions

Client Services Manager

Jake Levy-Pollans

Trilogy Interactive

Vice President, Strategic Services

Natasha Smith

Berlin Rosen

Vice President

Todd Hawkins

Hawkins Mikita

Partner

Wed, April 19 @ 9:30 am - 10:20 am

Masterclass: The Emerging Role of Data and Intelligence in the New Age of Political Advertising

Sponsored by: Zeta Global

This session will explore and affirm how data usage in political advertising continues to evolve to more efficiently reach targeted voters and win elections.

This session will explore and affirm how data usage in political advertising continues to evolve to more efficiently reach targeted voters and win elections.

Read More
Speakers include:

Henri Makembe

Do Big Things 

CEO

Daniel Jester

GMMB

Partner

Brad Mont

Ax Media

President

Tina McCain

Zeta Global

EVP, Client Partnerships

10:30 am
Wed, April 19 @ 10:30 am - 11:20 am

Breakout: Art of the Pitch and Closing the Deal

Discover the practical strategies and tips for crafting and delivering successful business pitches that will help you win over clients. The session will cover various aspects of the pitching process, […]

Discover the practical strategies and tips for crafting and delivering successful business pitches that will help you win over clients. The session will cover various aspects of the pitching process, including how to get the meeting, conduct research, develop a strategy, create a compelling presentation, deliver the pitch and build strong client relationships that will keep them coming back.

Read More
Speakers include:

Linda DiVall

American Viewpoint

Founder, Executive Chairman and CEO

Raghu Devaguptapu

Left Hook

Partner

Jef Pollock

Global Strategy Group

Founding Partner & President

Wed, April 19 @ 10:30 am - 11:20 am

Breakout: Creative and Targeting Strategies for State and Local Campaigns

Sponsored by: Pubmatic

State and local campaigns’ smaller budgets make it challenging to compete for attention.  The panel will share insights on how to create compelling content and messaging on a budget that […]

State and local campaigns’ smaller budgets make it challenging to compete for attention.  The panel will share insights on how to create compelling content and messaging on a budget that reaches and resonates with voters and wins elections.

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Speakers include:

Megan Hondl

Minnesota DFL Senate Caucus

Director

Terrance Woodbury

HIT Strategies

Founding Partner and CEO

Danny Laub

POOLHOUSE

Partner

Jon Black

Data Trust

CEO

Emily Hohman

StackAdapt

Sales Director

Wed, April 19 @ 10:30 am - 11:20 am

Masterclass: Google for Elections, Leveraging YouTube & Google to Connect with Voters

Sponsored by: Google

Join us for a deep dive on Google and YouTube ads best practices as well as key information to keep your clients and campaigns secure online.

Join us for a deep dive on Google and YouTube ads best practices as well as key information to keep your clients and campaigns secure online.

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11:30 am
Wed, April 19 @ 11:30 am - 12:20 pm

Breakout: Strategies for Getting Press Coverage

This session will explore strategies campaigns have used for bringing attention to state and local campaigns in areas where traditional news sources are no longer available.  Learn the earned media […]

This session will explore strategies campaigns have used for bringing attention to state and local campaigns in areas where traditional news sources are no longer available.  Learn the earned media strategies that can be used when local press disappears that will reach voters and raise awareness about your candidate.

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Speakers include:

Christina Bellantoni

USC

Professor of Professional Practice

Roger Salazar

ALZA Strategies

President

Matt Langston

Engage Right

Partner

Wed, April 19 @ 11:30 am - 12:20 pm

Breakout: Winning Elections with Good Creative

Creative directors who have worked on successful political campaigns will offer their insights and best practices for crafting compelling and memorable creative that speaks to a candidate’s values and messaging. […]

Creative directors who have worked on successful political campaigns will offer their insights and best practices for crafting compelling and memorable creative that speaks to a candidate's values and messaging. Learn how to measure the impact of creative direction on voter engagement and turnout.

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Speakers include:

Chris Mottola

Chris Mottola Consulting, Inc.

Owner

Colleen McCulloch-Learch

KRC Research

President

Hunter Schwarz

Yellow Media

Founder

Christina Sheffey

Bully Pulpit Interactive

Group Creative Director, Managing Director

Gaby Cardenas

The Colibri Collective

Principal and CEO

Daniel Huey

Advoc8

Wed, April 19 @ 11:30 am - 12:20 pm

Masterclass: Maximize Your Ad Spend with Advanced TV Measurement and Activation

Sponsored by: MiQ

The television landscape continues to shift – how are you staying on top of the latest viewership trends, tech innovations, and targeting strategies? Join the MiQ masterclass on advanced TV planning, […]

The television landscape continues to shift - how are you staying on top of the latest viewership trends, tech innovations, and targeting strategies? Join the MiQ masterclass on advanced TV planning, activation, and measurement and discover how expert strategists approach the complex TV ecosystem, lessons learned from the midterms, and priorities for the 2023-2024 cycle.

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Speakers include:

MacKenzie Pino

MiQ

Director of Politics and Advocacy

Erica Monteith

GMMB

Managing Director

Wed, April 19 @ 11:30 am - 12:20 pm

Breakout: Targeting, Polling and Audience Modeling

Where does one end and the other begin?  Why is it getting more difficult and costly to do these critical campaign functions?  Learn how to meet these challenges, stay compliant […]

Where does one end and the other begin?  Why is it getting more difficult and costly to do these critical campaign functions?  Learn how to meet these challenges, stay compliant and within budget.

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12:30 pm
Wed, April 19 @ 12:30 pm - 1:45 pm

Luncheon General Session: Crafting the Right Media Mix

A panel of experts will share how they navigate the changing media landscape to optimize spending in a multi-platform world to reach voters effectively. The session will also examine how […]

A panel of experts will share how they navigate the changing media landscape to optimize spending in a multi-platform world to reach voters effectively. The session will also examine how media is being consumed today and the trends shaping media consumption.

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Speakers include:

Paul Winn

Smart Media Group

Managing Partner

Larry Huynh

Trilogy Interactive

Founder

Casey Bessette

Sage Media Planning & Placement, Inc.

Partner & Media Strategist

Kevin Fisher

The Trade Desk

GM, Business Development

Chris Gulugian

Cross Screen Media

Vice President, Enterprise Sales

2:00 pm
Wed, April 19 @ 2:00 pm - 4:30 pm

Republican Caucus Session

Sponsored by: Holtzman Vogel

This closed-door Caucus session is a “one of a kind partisan political briefing” providing insights as we look ahead to the next election cycle.

This closed-door Caucus session is a “one of a kind partisan political briefing” providing insights as we look ahead to the next election cycle.

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Speakers include:

Chris Winkelman

NRCC

Executive Director

Tim Edson

NRSC

Political Director

Nick Weinstein

RAGA

Political Director

Max Docksey

RSLC

Political Director

Wed, April 19 @ 2:00 pm - 4:30 pm

Democratic Caucus Session

Sponsored by: Assembly

In this Democratic only session, leaders of important independent organizations will discuss their role in the broader Democratic ecosystem and their areas of emphasis (time and money) to build momentum […]

In this Democratic only session, leaders of important independent organizations will discuss their role in the broader Democratic ecosystem and their areas of emphasis (time and money) to build momentum through 2024.  We will also explore what issues and messaging will continue to motivate Democratic voters as we buckle down and battle up!

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Speakers include:

Niccara Campbell

Congressional Black Caucus PAC 

Senior Campaign and Political Advisor

Allyson Marcus

The Hub Project

Deputy Executive Director for Campaigns

Mayra Macías

Building Back Together

Chief Strategy Officer

5:30 pm
Wed, April 19 @ 5:30 pm - 6:30 pm

Happy Hour

Sponsored by: MyCodeMedia

7:00 pm
Wed, April 19 @ 7:00 pm - 8:30 pm

Hall of Fame & Campaign Excellence Ceremony & Celebration Dinner

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Today
8:00 am
Thu, April 20 @ 8:00 am - 8:45 pm

Registration

8:30 am
Thu, April 20 @ 8:45 am - 9:45 am

General Session: Breaking into the Insider’s Network

This session will spotlight the strategies and tactics followed by those who have been historically underrepresented in firms, political committees, and PACs to reveal how they “got in the door”. […]

This session will spotlight the strategies and tactics followed by those who have been historically underrepresented in firms, political committees, and PACs to reveal how they “got in the door”. An experienced panel will share their personal stories and insights on how they navigated the industry, established a reputation, and built their businesses.

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Speakers include:

Missayr Boker

DCCC

Deputy Executive Director for Campaigns

Christine Fort

Holtzman Vogel

Partner

Colin Rogero

76 Words

Partner

Scott Simpson

Resonance Campaigns

Managing Partner

Moises Merino

MBA Public Affairs

President & CEO

Thu, April 20 @ 8:45 am - 9:45 pm

Breakfast & Exhibitor Networking

10:00 am
Thu, April 20 @ 10:00 am - 10:50 am

Breakout: The Changing Latino Electorate

Sponsored by: Televisa Univision

This session will examine the impact of the Latino vote in recent elections as well as key differences in voting among regional Latino populations, the factors and issues that determine […]

This session will examine the impact of the Latino vote in recent elections as well as key differences in voting among regional Latino populations, the factors and issues that determine Latino turnout and the first-time voters represented in the Latino population.

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Speakers include:

Cesar Ybarra

FreedomWorks

VP of Policy

Gisel Aceves

DCCC

Constituency Media Director

Josh Ulibarri

Lake Research Partners

Partner

Carlos Sierra

Sierra Public Affairs

President

Christian Ulvert

EDGE Communications

Founder & President

Thu, April 20 @ 10:00 am - 10:50 am

Breakout: Branding to Build a Winning Campaign

Learn how to develop a brand strategy that “clicks” with voters and communicates your candidate’s message effectively. Explore the tools and strategies you need to help your candidate stand out […]

Learn how to develop a brand strategy that “clicks” with voters and communicates your candidate's message effectively. Explore the tools and strategies you need to help your candidate stand out in the most competitive races.

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Speakers include:

Cody Hall

Full Focus Communications

Partner

Steve Miller

Kivvit

Chief Brand Strategist

James Fisfis

Pathfinder Strategic LLC

President

Pia Carusone

SKDK

Managing Director

Thu, April 20 @ 10:00 am - 10:50 am

Masterclass: OTT / CTV Advertising: Midterms Lessons Learned and 2023-24 Priorities

Sponsored by: Premion

CTV proved to be the essential channel for political advertisers to build a complete media strategy to reach and win over voters in the midterm elections as political advertisers spent […]

CTV proved to be the essential channel for political advertisers to build a complete media strategy to reach and win over voters in the midterm elections as political advertisers spent more on ad-supported streaming than previous cycles.

And streaming will remain a priority channel for reaching voters for the 2023-2024 cycle. Almost half (46 percent) of U.S. households are only reachable on streaming TV, according to MRI Simmons — and nearly 40 percent of daily TV time in the U.S. this year will be spent streaming, according to eMarketer.

Join the Premion roundtable featuring political operatives, buyers and experts from leading OTT platforms for a timely discussion on priorities and expectations with OTT / CTV campaign advertising in the 2023-24 cycle — as well as lessons learned from the midterms, and results from a new OTT political advertising survey.

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Speakers include:

Keith Norman

Premion

Head of Political & Enterprise Sales

Paul Wescott

L2

Executive Vice President

Bill Redding

The New Media Firm

SVP, Digital and Data Director

Meredith Morton

Pinpoint Media

President

11:00 am
Thu, April 20 @ 11:00 am - 11:50 am

Breakout: Getting to Profitability and Avoid Getting Stiffed

Explore the fundamentals of profitability and practical strategies to ensure your firm is fairly compensated for its work. Discussion will include the importance of effective pitching, pricing strategies, and engaging […]

Explore the fundamentals of profitability and practical strategies to ensure your firm is fairly compensated for its work. Discussion will include the importance of effective pitching, pricing strategies, and engaging resources to support the campaign.

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Speakers include:

Michelle Coyle

BGSD Strategies

President

Ryan Horn

Bullhorn Communications

President

Sonia Van Meter

Stanford Campaigns

Managing Director

Mark Harris

Cold Spark Media

Managing Partner

Camille Padilla

VODIUM

Co-Founder

Thu, April 20 @ 11:00 am - 11:50 am

Breakout: Winning Public Affairs and Advocacy Campaigns

Learn how political consultants can support non-partisan causes and initiatives. Gain an understanding about messaging that brings both parties to the table, how bipartisan legislation gets done and how to […]

Learn how political consultants can support non-partisan causes and initiatives. Gain an understanding about messaging that brings both parties to the table, how bipartisan legislation gets done and how to get out the vote out for those who identify as independent. 

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Speakers include:

Elizabeth Hansell

Elevate Public Affairs

Principal

Christiana Purves

Laurens Group

President

Beth Miller

Miller Public Affairs Group

President & CEO

Hilda Delgado

Actum

Vice President=

Thu, April 20 @ 11:00 am - 11:50 am

Masterclass: Tried and NEW Digital Strategies to set your Campaign up for Success

Sponsored by: Causal iQ

Political campaigns have employed digital marketing strategies for years. But digital advertising channels have become increasingly sophisticated and innovative. With new offerings like in-game advertising recently emerging, we now have […]

Political campaigns have employed digital marketing strategies for years. But digital advertising channels have become increasingly sophisticated and innovative. With new offerings like in-game advertising recently emerging, we now have the capacity to identify, reach, and interact with individual voters. Join Causal IQ’s masterclass to hear what the experts have to say about setting your campaign up for success in the 2024 election cycle and beyond.

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Speakers include:

Iwalani Camacho

Brunet-García Advertising

Senior Vice President Media

Blake Reynolds

Murphy Nasica

Partner & Director of Data & Analytics

Shannon Chatlos

Strategic Partners & Media, Inc

Partner

Shana Atwood

Causal IQ

Vice President of Strategic Planning

Jennifer Laing

RW Digital

VP, Operations

Thu, April 20 @ 11:00 am - 11:50 am

Living through the AI Inflection Point

Artificial Intelligence has recently reached a tipping point.  Instead of taking years to come to fruition, new advances are taking just months or weeks to affect our daily jobs and […]

Artificial Intelligence has recently reached a tipping point.  Instead of taking years to come to fruition, new advances are taking just months or weeks to affect our daily jobs and entire industries.  Don't worry that AI will take your job; worry that someone who uses AI better than you do will take your job!  Listen to understand where this technology is and where it's going.

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Speakers include:

Michael Schader

AdImpact

CTO

12:00 pm
Thu, April 20 @ 12:15 pm - 1:15 pm

Luncheon General Session: Can We Rebuild the Public’s Trust in Democracy?

Join a robust discussion of whether consultants bear some responsibility for restoring trust in democratic institutions. Veteran pollsters Celinda Lake and Ed Goeas, together with top consultants, will discuss America’s growing polarization […]

Join a robust discussion of whether consultants bear some responsibility for restoring trust in democratic institutions. Veteran pollsters Celinda Lake and Ed Goeas, together with top consultants, will discuss America’s growing polarization and distrust of democracy and paths to restore trust.  Celinda and Ed will share insights from the respected nonpartisan Battleground Poll and their new book, A Question of Respect.

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Speakers include:

Celinda Lake

Lake Research Partners

President

Edward Goeas

The Tarrance Group

Founding Partner

Mo Elleithee

Georgetown University, Institute of Politics and Public Service

Executive Director

Jim Innocenzi

Sandler-Innocenzi, Inc.

Owner

Rebecca Pearcy

Bryson Gillette

Vice President

1:30 pm
Thu, April 20 @ 1:30 pm - 5:00 pm

Choose Your Adventure

6:00 pm
Thu, April 20 @ 6:00 pm - 7:00 pm

Pollie Winner’s Reception

7:00 pm
Thu, April 20 @ 7:00 pm - 7:45 pm

Pollie Awards Ceremony

8:00 pm
Thu, April 20 @ 8:00 pm - 10:00 pm

Pollie Awards After Party

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