Hilda is an award-winning public relations professional and journalist with over 15 years of experience in public relations, marketing communications, and crisis and issues management. She has been in the trenches of complicated public relations campaigns for a wide range of entities in the private, government, and non-profit sector.

Prior to joining Actum, Hilda served as Marketing/Communications Director for AARP California, Communications Director and spokesperson for Hillary for America in California, Public Affairs Manager for Southern California Edison, and West Region
Communications and Public Affairs Director for the Coca-Cola Company.

Prior to that, Hilda successfully led her own consulting firm, where she managed public affairs and media relations programs for a wide range of clients. She also served as Communications Director for the Los Angeles County Federation of Labor AFL-CIO and Press Deputy and spokesperson to former Los Angeles Mayor, James K. Hahn.

Hilda holds a B.A. in Journalism and Spanish Literature from Cal State University Northridge.