• Facebook
  • X
  • LinkedIn
  • FIND A CONSULTANT
  • JOB BOARD
  • MEMBER LOGIN
  • RENEW MEMBERSHIP
AAPC
  • Become A Member
  • Events
  • Awards
  • Advocacy
  • Code of Ethics
  • AAPC Foundation
  • Find A Consultant
  • Search
  • Menu Menu
  • FIND A CONSULTANT
  • JOB BOARD
  • MEMBER LOGIN
  • Become A Member
  • Code of Ethics
  • Networking
  • Events
  • Awards
  • Advocacy
  • AAPC Foundation

Sara Fagen

Menu
  • Home
  • About
  • Agenda
  • Speakers
  • Hotel & Travel
  • Sponsors
  • Registration

CEO- Deep Root Analytics

Sara Fagen serves as the CEO of Deep Root Analytics, a leading marketing technology company that partners with advertising and communications professionals to more effectively reach target audiences across all media platforms. Fagen co-founded Deep Root Analytics in 2013 and is a long-term board member.

Most recently, Fagen served as a partner at DDC Public Affairs in Washington D.C., where she helped clients solve some of their toughest public affairs and political challenges. Sara became a Partner at DDC in 2011 after the company acquired BlueFront Strategies, an issue advocacy firm she founded. In 2014, Fagen helped lead the sale of DDC to Omnicom Group Inc.

Sara is also a founder of Resonate Insights, a disruptive real-time consumer intelligence platform that brings together real-time survey data and insights on over 230 million consumers and online behavioral data all in one platform.

Before branching out as an entrepreneur, Fagen had a successful career in campaign politics and government. She served as White House Political Director for President George W. Bush. During her years in the White House, Fagen was involved in helping enact some of President Bush’s most significant legislative accomplishments. Fagen also played a key role in the President’s 2004 re-election campaign, in which she served as a senior strategist directing opinion research and paid media. After the campaign, the Wall Street Journal called her a “data whiz,” saying, “As a top strategist for the 2004 Bush-Cheney re-election efforts, Fagen helped perfect political micro-targeting.”

Fagen has been a long-time contributor to CNBC. When she is not working, Fagen lives in Arlington, VA with her husband Joel, son Isaac and rescue dog Scruffy.

Connect With Us!

  • This field is for validation purposes and should be left unchanged.

AAPC Featured Jobs

RSS Recent job postings

  • Public Affairs & Media Relations Principal - Novo Nordisk - Bloomington, IN 05/08/2025
  • Associate Director, US Therapeutics Public Affairs - AbbVie - Mettawa, IL 05/04/2025
  • Political Reporter - Nexstar Media Group - Baton Rouge, LA 05/04/2025
  • Assistant Professor of Political Science - Middlebury College - Middlebury, VT 05/04/2025
  • Assistant Professor - Political Science - Virginia Commonwealth University - Richmond, VA 05/03/2025
  • Political Science - Adjunct Faculty - Hope College - Holland, MI 05/03/2025
  • EXECUTIVE DIRECTOR - GRADUATE SCHOOL OF POLITICAL MANAGEMENT COLLEGE OF PROFESSIONAL STUDIES THE GEORGE WASHINGTON UNIVERSITY - Washington, DC 05/02/2025
  • Junior Analyst - Beacon Research - Boston, MA 05/02/2025
  • Public Affairs Specialist I/II - Undisclosed - Modesto, CA 05/02/2025
  • Visiting Lecturer In Political Theory - University Of Pittsburgh - Bradford & Titusville - Pittsburgh, PA 05/01/2025

View All Jobs

ABOUT AAPC

  • Mission Statement
  • Board Of Directors
  • Policies
  • Press

CODE OF ETHICS

  • How to File a Complaint

NETWORKING

  • Get Involved
  • Find a Consultant
  • Events

AAPC FOUNDATION

  • Internship & Scholarship Programs

EDUCATION & EVENTS

  • 2025 Annual Pollie Awards & Conference
  • Regional Conferences
  • Webinars
  • Chapter Events
  • Event Photos
  • Sponsor at AAPC

RECOGNITION & AWARDS

  • Pollie Awards
  • 40 Under 40
  • Campaign Excellence Awards
  • Hall of Fame
  • AAPC Top Ops Awards
  • Order a Duplicate Trophy

ADVOCACY

MEMBER CENTER

PRIVACY POLICY

Contact us!

[email protected] or
703-245-8020

American Association of Political Consultants (AAPC)

1750 Tysons Boulevard, Suite
1500, McLean, VA 22102

Scroll to top
adroll_adv_id = "WFDPX5TJCFBV3IOESQ6D2N"; adroll_pix_id = "3GC4MAUIORC23FDZ25ORHY"; adroll_version = "2.0"; adroll_current_page = "other"; adroll_currency = "USD"; adroll_language = "en_US";
Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}

Subscribe to Stay Connected!

  • This field is for validation purposes and should be left unchanged.