Jake’s infectious enthusiasm drives everything he does, ensuring that every project he works is infused with the absolute best creative, the newest ideas, and the most skillful rapid response. At Trilogy Interactive, he’s an expert at pushing projects forward to see results, and relentlessly tackles a goal until it’s accomplished using data-driven strategy to build the best content. Capable of seeing a client’s larger narrative and how it fits into specific actions, Jake always gets the job done, and makes it fun the whole time.
Before Trilogy, Jake served as Wellstone Action’s first Director of Digital Engagement where he pioneered digital learning initiatives for the organization while revolutionizing how they communicated with donors, alumni, and other stakeholders. Jake spent the 2014 election cycle working in the South Carolina gubernatorial race as the digital director for Democrat Vincent Sheheen. Previously, he served as the Minnesota Digital Director for President Obama’s reelection campaign, working in the nexus between online communications and offline organizing. Jake graduated from Macalester College, and spent his first few years out of college as a wedding DJ and gubernatorial campaign field organizer.
AAPC: What does being a 2019 AAPC 40 Under 40 Award winner mean to you?
Jake: Paul Wellstone used to say, “Politics is not predictions. Politics is what we do, politics is what we create, by what we work for, by what we hope for and what we dare to imagine.” Being a 2019 AAPC 40 Under 40 winner means being part of a bold community of doers, of creators, and of people daring to imagine a better future.
AAPC: What advice would you give to a young professional who has their eye on being a future 40 Under 40 Award winner?
Jake: Be open to new experiences. Before I started on campaigns, I was a wedding DJ — that job taught me to own a room and figure out what would energize a community of people. You never know what you can take from the least likely experiences — especially early in your career.
AAPC: What’s the most positive development in political campaigns since you started your career?
Jake: Campaigns aren’t just hiring brilliant and senior digital staff, staffers with digital experience are starting to lead campaigns as managers. It’s a clear recognition that a winning campaign must embrace bold, holistic digital strategies.