Categories

POLLIE CATEGORIES

For a PDF of all categories and descriptions, please click here!

For more information on the 2025 Americas and U.S. Territories Division, please click here!

OVERALL

Candidate Division

A01	Direct Mail Campaign (Democrat)
A02	Direct Mail Campaign (Republican)
A03	Television Campaign (Democrat)
A04	Television Campaign (Republican)
A05	Digital Campaign (Democrat)
A06	Digital Campaign (Republican)
A07	Best Use of Opposition Research (Democrat)
A08	Best Use of Opposition Research (Republican)
A09	Best in Show (Democrat)
A10	Best in Show (Republican)
A11	Best Field Campaign (Democrat)
A12	Best Field Campaign (Republican)
A13	Best Fundraising Campaign (Democrat)
A14	Best Fundraising Campaign (Republican)
A15	Best Phone Campaign (Democrat)
A16	Best Phone Campaign (Republican)
A17	Best Radio Campaign (Democrat)
A18	Best Radio Campaign (Republican)

Ballot Initiative Division

Public Affairs/Issue Advocacy Division

Miscellaneous Division

DIRECT MAIL

Candidate Division

B01	For President
B02	For Presidential Primary
B03	For U.S. Senate
B04	For U.S. House of Representatives
B05	For Governor
B06	For State Legislature
B07	For Down-Ballot Statewide
B08	For Mayor
B09	For Local/Municipal/Regional
B10	For PAC/Super PAC
B11	For Organization
B12	Bilingual/Multilingual/Foreign Language
B13	Early Voting/Absentee Ballot/Vote-by-Mail
B14	Best Use of Humor
B15	Best Use of Negative or Contrast
B16	Best Use of Illustration or Photography
B17	Best Use of Social Pressure
B18	Best Use of Targeting
B19	Best Use of Slate Mail
B20	GOTV
B21	Independent Expenditure Campaign – President
B22	Independent Expenditure Campaign – Presidential Primary
B23	Independent Expenditure Campaign – U.S. Senate
B24	Independent Expenditure Campaign – U.S. House of Representatives
B25	Independent Expenditure Campaign – For Governor
B26	Independent Expenditure Campaign – State Legislature
B27	Independent Expenditure Campaign – For Down-Ballot Statewide
B28	Independent Expenditure Campaign – Mayor
B29	Independent Expenditure Campaign – Local/Municipal/Regional

Ballot Initiative Division

Public Affairs/Issue Advocacy Division

Miscellaneous Division

TELEVISION

Candidate Division

C01	For President
C02	For Presidential Primary
C03	For U.S. Senate
C04	For U.S. House of Representatives
C05	For Governor
C06	For State Legislature
C07	For Down-Ballot Statewide
C08	For Mayor
C09	For Local/Municipal/Regional
C10	For PAC/Super PAC
C11	Bilingual/Multilingual/Foreign Language
C12	Best Use of Humor
C13	Best Use of Negative or Contrast
C14	Best Use of Personality or Celebrity
C15	[New] Best Use of Testimonial
C16	Independent Expenditure Campaign – President
C17	Independent Expenditure Campaign – Presidential Primary
C18	Independent Expenditure Campaign – U.S. Senate
C19	Independent Expenditure Campaign – U.S. House of Representatives
C20	Independent Expenditure Campaign – For Governor
C21	Independent Expenditure Campaign – State Legislature
C22	Independent Expenditure Campaign – For Down-Ballot Statewide
C23	Independent Expenditure Campaign – Mayor
C24	Independent Expenditure Campaign – Local/Municipal/Regional
C25	Best Use of Targeting

Ballot Initiative Division

Public Affairs/Issue Advocacy Division

Miscellaneous

DIGITAL

Candidate Division

D01	Digital Adverstising – President
D02	Digital Advertising – Presidential Primary
D03	Digital Advertising – U.S. Senate
D04	Digital Advertising – U.S. House of Representatives
D05	Digital Advertising – For Governor
D06	Digital Advertising – State Legislature
D07	Digital Advertising – For Down-Ballot Statewide
D08	Digital Advertising – Mayor
D09	Digital Advertising – Local/Municipal/Regional
D10	Digital Advertising – Best Use of Search Engine Marketing
D11	Digital Advertising – Best Use of Targeting
D12	Digital Advertising – Best Use of Digital Advertising for Acquisition
D13	Website – President
D14	Website – Presidential Primary
D15	Website – U.S. Senate
D16	Website – U.S. House of Representatives
D17	Website – For Governor
D18	Website – State Legislature
D19	Website – For Down-Ballot Statewide
D20	Website – Mayor
D21	Website – Local/Municipal/Regional
D22	Bilingual/Multilingual/Foreign Language
D23	Best Use of Social Media
D24	Best Use of Video
D25	Best Use of a Meme
D26	Best Viral Campaign
D27	Best Use of Email Marketing (Non-Fundraising)
D28	Best Use of Humor
D29	Best Use of Negative or Contrast
D30	Best Use of Digital Audio
D31	Best Use of Social Media – Digital Acquisition Campaign
D32	Web Video
D33	Digital Creative – Stand Alone
D34	Digital Creative – Full Set
D35	Independent Expenditure Campaign – Presidential
D36	Independent Expenditure Campaign – Presidential Primary
D37	Independent Expenditure Campaign – U.S. Senate
D38	Independent Expenditure Campaign – U.S. House of Representatives
D39	Independent Expenditure Campaign – For Governor
D40	Independent Expenditure Campaign – State Legislature
D41	Independent Expenditure – For Down-Ballot Statewide
D42	Independent Expenditure Campaign – Mayor
D43	Independent Expenditure Campaign – Local/Municipal/Regional

Ballot Initiative Division

Public Affairs/Issue Advocacy Division

Miscellaneous

PHONES

Candidate Division

E01	Automated Calls
E02	Live Calls
E03	Telephone Town Hall Call/Forum Call

Ballot Initiative Division

Public Affairs/Issue Advocacy Division

Miscellaneous Division

RADIO AND DIGITAL AUDIO

Candidate Division

F01	For President
F02	For Presidential Primary
F03	For U.S. Senate
F04	For U.S. House of Representatives
F05	For Governor
F06	For State Legislature
F07	For Mayor
F08	For Local/Municipal/Regional
F09	For PAC/Super PAC
F10	Bilingual/Multilingual/Foreign Language
F11	Best Use of Humor
F12	Best Use of Negative or Contrast
F13	Independent Expenditure Campaign

Miscellaneous Division

FUNDRAISING

G01	Best Use of Direct Mail
G02	Best Use of Email
G03	Best Use of Social Media
G04	Best Use of Website/Landing Page
G05	Best Use of a Mobile App for Digital Fundraising
G06	Best Use of Phones/SMS
G07	For Independent Committees, PACs or Super PACs
G08	For Non-Profit Organization/Trade Association
G09	Fundraising Event

NEWSPAPER

H01	Full Page
H02	Less Than Full Page
H03	Insert

COLLATERAL

I01	Billboard
I02	Door Hanger
I03	Logo & Branding
I04	Most Original/Innovative Collateral Material – Democrat
I05	Most Original/Innovative Collateral Material – Republican
I06	Non-Mail Brochure
I07	Yard/Outdoor Sign
I08	[New] Best Merchandise

FIELD

J01	Field Program – Statewide
J02	Paid Field Program
J03	Field Program – Local
J04	Field Program – Ballot Initiative
J05	GOTV – Statewide
J06	GOTV – Local
J07	GOTV – Ballot Initiative
J08	Ballot Access – Petition Collection
J09	Grassroots Program – Public Affairs/Issue Advocacy
J10	Absentee/Early Voting Program
J11	Voter Registration Program
J12	Voter ID Program
J13	Walk/Handout Piece
J14	Best Use of Analytics

STUDENT

K01

Best Campaign Plan

SHOULDA, WOULDA, COULDA

L01	Best Use of Direct Mail
L02	Best Use of Television
L03	Best Use of Digital
L04	Best Use of Phones
L05	Best Fundraising Effort
L06	Best Use of Radio
L07	Best Use of Newspaper
L08	Best Use of Collateral

TECHNOLOGY, DATA AND ANALYTICS

M01	Best Ad Technology Innovation
M02	Best Innovation for Voter Targeting
M03	Best Fundraising Technology
M04	Best Use of Mobile Technology
M05	Best Use of Data Analytics/Machine Learning (Non-Fundraising)
M06	Best Use of Data Analytics/Machine Learning (Online Fundraising)
M07	Best Use of New Digital Technology
M08	Best Use of Polling Research – Federal
M09	Best Use of Polling Research – State
M10	Best Use of Polling Research – Local
M11	Best Use of Polling Research – Ballot Initiative

INTERNATIONAL

For more information on the Americas and U.S. Territories Division, please click here!

O01	Digital / Social Media Campaign
O02	Campaign Video (TV Spot or Web Video)
O03	Best Outdoor Advertising Campaign
O04	Phone / SMS / WhatsApp Campaign

A26	Direct Mail Campaign
A27	Digital Campaign
A28	Best PAC Campaign
A29	Best in Show
A30	Best Newspaper Campaign
A31	Best Phone Campaign
A32	Best Radio Campaign
A33	Best Television Campaign
A34	Best Fundraising Campaign

A35	Radio Campaign
A36	Fundraising Campaign
A37	Field Campaign
A38	Phone Campaign
A39	Best New and Unusual Tactic
A40	Best Data Analytics Solution
A41	Best Use of Data Analytics/Machine Learning
A42	Best Media Buying Plan that Moved the Needle

B30	GOTV
B31	Best Use of Social Pressure
B32	Best Use of Negative or Contrast
B33	For Statewide
B34	For Local
B35	Bilingual/Multilingual/Foreign Language

B36	For National
B37	For Statewide
B38	For PAC/Trade Association
B39	For Local

B40	Best Use of Opposition Research
B41	Best Use of Generative AI

POLLIE CATEGORIES

OVERALL

DIRECT MAIL

TELEVISION

DIGITAL

PHONES

RADIO AND DIGITAL AUDIO

FUNDRAISING

NEWSPAPER

COLLATERAL

FIELD

STUDENT

SHOULDA, WOULDA, COULDA

TECHNOLOGY, DATA AND ANALYTICS

INTERNATIONAL

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C32	[New] Best use of CTV targeting
C33	Best Use of Generative AI