What do you do when there’s no time to test a message or when instinct tells you to pass over the best testing message to try something farther down the list? Find out when it’s okay to trust your gut and propose going off script in an ad campaign.
Learn how best to deal with unforeseen obstacles that can derail the best laid plans, and share how obstacles can sometimes turn into opportunities for an even better ad.
Every political ad maker has their own take on the creative process. However, we all begin with raw research that ends with a finished product on screen. What takes place in the middle can often seem to be a black box. This panel will explore how different ad makers come up with winning concepts.
Certificate Program Eligible: Communications A3 Creative Execution
As viewing habits and political media plans continue to shift, there’s a natural tension between Digital and Television content. This panel will explore the distinct types of video content that campaigns create, the overlap between them, and the unique challenges created by tight timelines and limited production budgets.
Certificate Program Eligible: Communications A4 Media Production
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