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Masterclass: Tried and NEW Digital Strategies to set your Campaign up for Success

Political campaigns have employed digital marketing strategies for years. But digital advertising channels have become increasingly sophisticated and innovative. With new offerings like in-game advertising recently emerging, we now have the capacity to identify, reach, and interact with individual voters. Join Causal IQ’s masterclass to hear what the experts have to say about setting your campaign up for success in the 2024 election cycle and beyond.

https://theaapc.org/wp-content/uploads/2021/09/Layer-57.png 0 0 Susy Cowgill https://theaapc.org/wp-content/uploads/2021/09/Layer-57.png Susy Cowgill2023-02-23 19:55:332023-03-20 13:17:07Masterclass: Tried and NEW Digital Strategies to set your Campaign up for Success

Breakout: Transitioning from Traditional to Digital Media – Using Data to Spend Efficiently and WIN

Data availability and usage have become the ultimate tool in the migration of political media from traditional to digital. The use of the data does not take a single form, and there are very different practices in the way data can be utilized. For consultants with a history in traditional media, questions like, what are the sources of campaign data, how can the data be used in media placement, and how this increases media placement efficiency all arise. Join Ryan Ray (Regional Vice-President of Sales of Causal iQ) as he answers these questions and more with Matthew Hedberg (VP, General Manager – Semcasting), Chazz Clevinger (CEO – OneClick Politics), Andrew Tavani (Executive VP Data – Aristotle), and Iwalani Camacho (Sr VP Media – Brunet Garcia).

https://theaapc.org/wp-content/uploads/2021/09/Layer-57.png 0 0 Megan Koch https://theaapc.org/wp-content/uploads/2021/09/Layer-57.png Megan Koch2022-04-06 21:01:322022-11-03 19:28:06Breakout: Transitioning from Traditional to Digital Media – Using Data to Spend Efficiently and WIN

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