Win Before Election Day with AB/EV Data Targeting
With many voters increasingly choosing to vote prior to election day, it is crucial to leverage Absentee Ballot and Early Voter data to hone in on your target audiences in the days leading up to the election. i360’s team will discuss targeting AB/EV voters with messaging that will resonate with them, and how to save digital budgets by removing voters from target universes once they’ve returned their ballot.