Masterclass: OTT / CTV Advertising: Midterms Lessons Learned and 2023-24 Priorities
CTV proved to be the essential channel for political advertisers to build a complete media strategy to reach and win over voters in the midterm elections as political advertisers spent more on ad-supported streaming than previous cycles.
And streaming will remain a priority channel for reaching voters for the 2023-2024 cycle. Almost half (46 percent) of U.S. households are only reachable on streaming TV, according to MRI Simmons — and nearly 40 percent of daily TV time in the U.S. this year will be spent streaming, according to eMarketer.
Join the Premion roundtable featuring political operatives, buyers and experts from leading OTT platforms for a timely discussion on priorities and expectations with OTT / CTV campaign advertising in the 2023-24 cycle — as well as lessons learned from the midterms, and results from a new OTT political advertising survey.
