Data availability and usage have become the ultimate tool in the migration of political media from traditional to digital. The use of the data does not take a single form, and there are very different practices in the way data can be utilized. For consultants with a history in traditional media, questions like, what are […]
How do committees decide to hire their vendors? What are the best presentation techniques for campaigns, Super PACs and Party Committees? More importantly: what are the don’ts? Learn from the people on the other side of the table, the ones who award work. Listen to their perspective on how they make decisions, what they are […]
Political and brand marketers have access to unprecedented amounts of analytics to better identify and reach potential supporters. With the streaming wars heating up, the shift to actionable insights through analytics is transforming how political and brand campaigns alike plan and execute their media. Join leading experts as we explore how analytics is being used […]
Your service can help campaigns win, but first you need to win your own campaign. Selling your services to a campaign requires a strategy of its own; we call this the "art of the pitch". Learn from the pros how to conduct research, develop strategy, create a presentation, and deliver your pitch to secure the […]