Please join us for a deep dive on Google and YouTube ads best practices as well as key information to keep your clients and campaigns secure online.
The stakes are higher than ever for political campaigns. As political marketers plot their winning midterm strategies, they’re embracing streaming TV as an essential channel to reach voters. But as more political campaigns ride the streaming wave, demand for premium OTT inventory is skyrocketing. Savvy political marketers must plan and secure inventory early. The session […]
Learn how to allocate and optimize media spend across digital and linear platforms as you hear the experts discuss how media has evolved to more efficiently extend reach to attract, engage with and influence voters. Certificate Program Eligible: Campaign Tech B4 Media
As viewing habits and political media plans continue to shift, there’s a natural tension between Digital and Television content. This panel will explore the distinct types of video content that campaigns create, the overlap between them, and the unique challenges created by tight timelines and limited production budgets. Certificate Program Eligible: Communications A4 Media Production