Closing General Session: Crossing the Digital Divide: How to Get the Most Out of Your Ad Spend

Hilton Cabana Miami Beach

Seasoned media buyers and experts will discuss how to allocate resources to reach your target voters, and the different strategies for candidates, independent expenditures and ballot measures. Learn what to consider when developing your targeting plan and how campaigns can more strategically approach their media mix as a whole to deliver the win.

Luncheon & General Session: Lessons Learned & Looking Ahead to 2024

Hilton Cabana Miami Beach

Tune in as experts give an overview of the lessons learned from the 2022 Midterms and discuss how we can apply them in our future campaigns. Where did the polling get it right, and what can we learn from it? This panel of consultants will look ahead at what we can expect southern states will […]

Opening General Session: A Look at the South’s Shifting Landscape

Hilton Cabana Miami Beach

Join this panel of experts who will discuss the evolving electoral landscape of Florida and Georgia. They will analyze the South’s shifting demographics and policy viewpoints and what these changes mean for campaigns moving forward.