2024 California Regional Conference

SAN JOSE, CA | JUNE 24-25, 2024

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AAPC’s California Regional Conference is designed to provide consultants working at the local and regional levels with first-hand knowledge about the electoral dynamics and strategies for communicating with, and persuading, voters in this key state.

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COUNTDOWN TO 2024 CALIFORNIA REGIONAL CONFERENCE

Conference Hotel

Nestled within Northern California’s Silicon Valley, Hayes Mansion, honored on the National Register of Historic Hotels, bridges the gap between the past and present. Enveloped in a storied legacy and history-trodden walls, this pet-friendly mansion offers an escape into timeless comfort. As a proud member of the Curio Collection by Hiltonâ„¢, Hayes Mansion boasts extraordinary accommodations, exquisite chef-crafted dining, expansive meeting space, and spacious seclusion in our guest rooms.

Conference Agenda

Events

Today

    • Welcome Reception

      Registration, Breakfast & Exhibitor Networking

      What Aren’t the Public Polls Telling You?

      Pollsters will share their data–the stuff that’s not in the news–and what they are observing this election year to give an edge to attendees on what’s really influencing voters’ choices […]

      Pollsters will share their data–the stuff that’s not in the news–and what they are observing this election year to give an edge to attendees on what’s really influencing voters' choices in 2024.

      Attendees will learn:

      • Big trends in California
      • What factors are driving attitudes, especially among young voters
      • With a divided electorate, which voters are up for grabs and what do they care about
      • How may low enthusiasm and turnout affect election outcomes
      Read More
      Speakers include:

      Michael Antonopoulos

      1892

      COO & Executive VP

      Marva Diaz

      California Target Book

      Publisher & CEO

      Michele Cordoba

      Culture IQ

      Founding Director

      David Binder

      David Binder Research

      Founder

      Ethics Unveiled: Using Generative AI Responsibly & Ensuring Voter Privacy

      Speakers will discuss the importance of ethical guidelines, responsible governance, and vigilant oversight in the use of AI technologies and observance of voter privacy in political campaigns.   Attendees will learn: […]

      Speakers will discuss the importance of ethical guidelines, responsible governance, and vigilant oversight in the use of AI technologies and observance of voter privacy in political campaigns.  

      Attendees will learn:

      • Potential risks and challenges associated with the irresponsible use of generative AI
      • How to navigate the complex regulatory landscape governing data privacy and AI use in political campaigns.
      • Best practices for ethically leveraging generative AI tools and safeguarding voter privacy
      Read More
      Speakers include:

      Julie Sweet

      AAPC

      Director, Advocacy and Industry Relations

      Uri Davidov

      Getty Images

      Director, KAE

      Boo Yuen

      Adwell

      Executive Vice President

      Samantha Corbin

      Brownstein

      Break & Exhibitor Networking

      Sponsored by:

      Sponsored by:

      Read More

      Outlook for November

      California-based journalists will discuss What’s been learned so far in the run up to November The issues motivating voters Trends to watch as this campaign season takes shape 

      California-based journalists will discuss

      • What’s been learned so far in the run up to November
      • The issues motivating voters
      • Trends to watch as this campaign season takes shape 
      Read More
      Speakers include:

      Christopher Cadelago

      Politico

      CA Bureau Chief

      Alexei Koseff

      Cal Matters

      Capitol Reporter

      Nikki Laurenzo

      KTXL FOX40

      Evening Reporter

      Roger Salazar

      ALZA Strategies

      President

      Networking Luncheon

      Industry Perspective Courtesy of Premion

      Speakers include:

      Al Behmoiras

      Premion

      Head of Political Sales

      Effective Persuasion in a Polarized Environment

      This discussion will examine the role of persuasion in the current polarized environment. Attendees will discover: Where persuasion continues to work How to find persuadable voters Methods and resources needed […]

      This discussion will examine the role of persuasion in the current polarized environment.

      Attendees will discover:

      • Where persuasion continues to work
      • How to find persuadable voters
      • Methods and resources needed to yield successful persuasion outcomes.
      Read More
      Speakers include:

      Kate Maeder

      KMM Strategies

      Partner

      Matt Rodriguez

      Rodriguez Strategies

      Founder & CEO

      David Wilson

      Red Dog Strategies

      President & CEO

      James Fisfis

      Pathfinder Strategic LLC

      President

      The Media Maze: Strategies for Reaching and Persuading Voters

      As media consumption changes and adapts, what’s the best way to ensure your message is persuading the right voters? Attendees will learn: Identifying where target voters consume media The current […]

      As media consumption changes and adapts, what’s the best way to ensure your message is persuading the right voters?

      Attendees will learn:

      • Identifying where target voters consume media
      • The current trends in media consumption
      • Best practices for harnessing the power of emerging platforms and optimizing traditional channels
      Read More
      Speakers include:

      Amanda Malo

      Bask Digital Media

      President

      Jeff Gozzo

      Gozzo Strategy & Campaigns

      Principal

      Paul Del Signore

      USPS

      National Political Mail Strategist

      Paul Plawin

      LG Ad Solutions

      Sr. Director. Political Ad Sales

      Carol Dahmen-Eckery

      CDE Strategies LLC

      CEO

      Break & Exhibitor Networking

      Sponsored by:

      Sponsored by:

      Read More

      Art of the Pitch

      Veteran industry pros will share their wisdom, including: Tips for crafting a successful pitch The value of research What to know about delivering a compelling pitch Building strong client relationships […]

      Veteran industry pros will share their wisdom, including:

      • Tips for crafting a successful pitch
      • The value of research
      • What to know about delivering a compelling pitch
      • Building strong client relationships that keep them coming back
      • Unique nature of working in California
      Read More
      Speakers include:

      Bill Wong

      Bill Wong LLC

      Principal

      Martin Wilson

      California Chamber of Commerce

      Executive Vice President, Public Affairs

      Danielle Cendejas

      The Strategy Group

      Partner

What San Jose Has To Offer!

At Hayes Mansion, Curio Collection by Hilton™, you’re surrounded by the amusing and enticing experiences of Northern California. With attractions like San Francisco’s Golden Gate Park, the Monterey Bay Aquarium, the Japanese Friendship Garden in Kelley Park, the San Jose Flea Market, and championship golf at one of San Jose’s scenic courses, you’re just moments away from everything exciting in Silicon Valley.

Click here to explore your options so you can make the most of your time in San Jose.

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